This document discusses the growing gaming industry and potential for gamification. It notes that there are over 1 billion gamers worldwide who play for over 100 million hours per day. The gaming industry is valued at $1.7 billion in Canada and is growing over 10% annually. The document also outlines forecasts that predict the gamification market will grow to $1.6 billion by 2015 and $2.8 billion by 2016 as more companies adopt gamification strategies to engage customers and employees. It argues that gamification could help address some of the world's toughest challenges by bringing the positive emotions of games to other domains.