The slideshow of a presentation to the healthcare sector, customers of Device Technologies in Auckland, New Zealand. Delivered 16 December 2009.

1. Healthcare,
meet Social Media
Simon Young,
#sy social media consultancy
www.sy-engage.com

2. I can see the future

3. The future is here. It’s
just not evenly
distributed yet.
William Gibson

4. My distinguished
medical career

5. My distinguished
medical career

6. Revolution!

7. “Revolution is ... the violent transfer
of power and property in the name
of an idea”
Jacques Barzun

8. ?

9. (A bit harsh)

14. Bloody hard work

16. ?

18. Social Media in Australia
and New Zealand

19. Social Media in Australia
and New Zealand

23. As for the future, your
task is not to foresee it,
but to enable it.
Antoine de Saint-Exupery

24. Your response

25. The revolution in
healthcare -
taking control

27. The revolution in
healthcare

28. Doctors talking
back

31. Doctors talking back

37. But what about...
• Amateurism
• Productivity
• Isolation
• How can it make me money?
• What if people say bad things
• What if I stuff up?

38. Amateurs!

41. 41

42. Productivity!

43. Isolation

44. Does it make me
money?
• What is the return on investment of using
the phone?
• What is the value to you of word-of-mouth
referrals? Of networking?
• What are you currently overspending your
marketing dollar on?

45. What if people say bad
things?
• Who says they’re not saying bad things
anyway?

47. What if I stuff up?
• You will. It’s guaranteed!

48. And you’re in good
company

49. “A good plan violently
executed now is better
than a perfect plan
executed next week.”
George S Patton

50. Risk = Danger
or
Risk = Fun!

51. Before After
Experts Enablers
Telling Conversing
Marketing to Marketing with
One-way Two-way
Ideal = Automated Ideal = Human

53. Whatever you do ...
do something!

54. And...
don’t do it alone

55. www.sy-engage.com
www.ijump.co.nz
twitter.com/audaciousgloop