1. Business Strategy Analysis
Grou p 12
Team Mem bers
Anish Manu
Atul Singh
Dhaw al Patel
Girish Gupta
N arind er Singh Ishar

2. Some Facts ..
•Established in 1989 primarily as a technology
Consultant and systems integrator
•Today Accenture is a global management consulting,
technology services and outsourcing company,
with net revenues of US$19.70 billion
•Extensive relationships with the world's leading
companies and governments and work with
organizations of all sizes—including 91 of the
Fortune Global 100 andtwo-thirds of the Fortune
Global 500.
•97 of the top 100 clients in fiscal year 2006, based
on revenue, have been clients for at least five years,
and 77 have been clients for at least 10 years.
•More than 175,000 employees in more than 150
cities in 49 countries

3. Sources of revenue

4. Trends in consulting
Multi-Sourcing
Pricing Strategies
•Off shoring

5. Major Players - USA
Deloitte, Bain &
New York Company,
Mercer Oliver Boston
Wyman, New York
McKinsey &
Company, New
York
Boston Consulting
Booz Allen & Group, Boston MA
Company, McLean
VA
4

6. Major Players - EUROPE
Global
Services/PWC
L. E. K. Zurich
Consulting
London
Arthur D Little
Paris
Capgemini
Paris
Value Partners
Milan
5

7. Porter’s 5 Forces
Bargaining power of buyers Bargaining power of suppliers
- LOW - MODERATELY LOW
Consulting
Ind ustry
Threat of Substitutes Rivalry - LOW
- HIGH
Threat of Potential Entrants - HIGH

8. Porter’s 5 Forces

9. VRIO
Value Rarity Difficult to Imitate Organization Competitive adv
Human Capital
Sales & marketing team Yes Yes No Yes Temporary
Varied Domain Expertise Yes Yes Yes Yes Sustained
Huge workforce Yes No - Yes Parity
Intellectual Capital
Processes and tools Yes Yes No Yes Temporary
Consultancy Research Yes Yes No Yes Temporary
No. of Patents Yes Yes Yes Yes Sustained
Relational capital
Physical Global Presence Yes Yes No Yes Temporary
Institutional relationship Yes Yes Yes Yes Sustained
Strong industrial presence Yes Yes No Yes Temporary
Strong Brand Image Yes Yes Yes Yes Sustained
Large client base Yes Yes Yes Yes Sustained
Capabilities
Global Delivery Model Yes Yes No Yes Temporary
Ability to execute large projects Yes Yes No Yes Temporary
Talent development centres Yes No - Yes Parity
Financial strength Yes Yes Yes Yes Sustained

10. SWOT Analysis
• Global Brand
• High Intellectual Capital • Enron Effect (Anderson
• Relational Capital Consulting)
• Centers of excellence in various
domains
• Large database of company • Entry of competitors
reports • IT service firms entering
• Tap emerging markets consulting market
•High intellect, low cost • Issues with outsourcing
talent available
6

11. Strategic GROUP
McKIN SEY
BSG
ACCEN TURE DELLOITE
IBM
CAP GEMIN I
EDS
TCS
IN FOSYS
COGN IZAN T
Prestige

12. Competitor Analysis
Market Leader  Mc Kinsey and Company
Accenture’s rank  14
ROE ROA
Accentu re 72.69% 16.52%
IBM 36.25% 8.19%
EDS 9.29% 4.27%

13. References
Accenture official Statistics, History and Annual Report
https://www.accenture.com/home/default.htm
Accenture India Website
http://www.accenture.com/Countries/India/default.htm
Consultancy Firms rankings:
http://www.vault.com/nr/consulting_rankings/consulting_rankings.jsp?co
nsulting2008=2&ch_id=252
Latest News on Consulting firms
http://www.consulting-times.com/December2007/1.aspx
Consulting Industry trends analysis
http://www.plunkettresearch.com/Industries/Consulting/tabid/153/Default
.aspx#IndustryTrends
Financial Statistics analysis
http://finance.yahoo.com/

14. Thank you for your
attention