Design Thinking 101

•

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Atthaphong Limsupanark

Introduction to Design Thinking

Design

Design is used as a tool to make product
attractive and more marketable

engineer & business owner build a
product to solve customer pain
and let designer makes it looks better.
It makes design small

Design thinking changes
the way we use design
• Ask designer to make [thing] more attractive = limited value
How can we support people’s need? = any form of value
• “Instead of starting with technology, team started with
people and culture”

Design thinking uses prototypes
to speed up learning
thinking about what to build build in order to think
no more analysis paralysis!!!

d.Process

***note the real thing isn’t linear!!

Define
[USER] needs to [USER’S NEED]
because[SURPRISING INSIGHT]

Ideate
Go for quantity and defer judgments.

Prototyping

MS Arc mouse mechanic prototyping

The mission of design thinking is to translate observation into
insights and insights into products and services that will improve
lives. – Change by Design

What to know more?
• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/

References
• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/
• “Design Thinking” in Harvard Business Review at IDEO |
IDEO
• http://dthsg.com/what-is-design-thinking/
• And pictures from google images if you find any one
need to have credit installed please contact me!!

Get connected and Say hi :)
facebook.com/Atthaphong
atthaphong@gmail.com

you can talk to me about technologies, startup, entrepreneurships,
psychology and much more :P

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Design Thinking 101

1. Design Thinking 101

2. Design thinking is a humancentered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO

3. Who using it? and much more…

4. ≠ Design

5. Design in our sense

6. Design is used as a tool to make product attractive and more marketable

7. engineer & business owner build a product to solve customer pain and let designer makes it looks better. It makes design small

8. Design Thinking ≠ Design

9. Design thinking changes the way we use design • Ask designer to make [thing] more attractive = limited value How can we support people’s need? = any form of value • “Instead of starting with technology, team started with people and culture”

10. Design Thinking is Integrative Learning

11. Divergence part + convergence part

12. Design thinking uses prototypes to speed up learning thinking about what to build build in order to think no more analysis paralysis!!!

13. d.Process ***note the real thing isn’t linear!!

14. Empathize

15. Empathize techniques and much more..

16. Define [USER] needs to [USER’S NEED] because[SURPRISING INSIGHT]

17. Ideate Go for quantity and defer judgments.

18. Prototyping MS Arc mouse mechanic prototyping

19. Test

20. d.Mindset

21. The mission of design thinking is to translate observation into insights and insights into products and services that will improve lives. – Change by Design

22. What to know more? • http://dschool.stanford.edu/ • http://www.ideo.com/ • http://www.hcdconnect.org/

23. References • http://dschool.stanford.edu/ • http://www.ideo.com/ • http://www.hcdconnect.org/ • “Design Thinking” in Harvard Business Review at IDEO | IDEO • http://dthsg.com/what-is-design-thinking/ • And pictures from google images if you find any one need to have credit installed please contact me!!

24. Get connected and Say hi :) facebook.com/Atthaphong atthaphong@gmail.com you can talk to me about technologies, startup, entrepreneurships, psychology and much more :P

Design Thinking 101

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Design Thinking 101