Attention Vietnam is a multidisciplinary design studio handling projects that range from corporate visual identities, packaging design, print, interior spaces and industrial design. Our multidisciplinary approach to every design challenge means that all possibilities are considered to find the most suitable design solution for our client. We bring together our expertise from different fields to execute our strategies into an integrated and effective solution.

2. Your
big brand ideas
deserve
a dose of
Attention™

3. ATTENTION GROUP
› Over 39 years of experience in design and
production
› International clientele
› Extensive portfolio
OUR VALUES
› International standards
rooted in Danish design
› Knowledge about the local
market
› Competitive pricing

4. ATTENTION DESIGN
Adelgade 15, 3
1304 Copenhagen K
Denmark
+45 31 31 00 33
info@attdesign.dk
ATTENTION ENGINEERING
Adelgade 15, 3
1304 Copenhagen K
Denmark
+45 31 31 00 33
info@attdesign.dk
ATTENTION PRODUCTION
Vedelsgade 7
4180 Sorø
Denmark
+45 70 23 15 19
info@attdesign.dk
ATTENTION VIETNAM
3rd
Flr. GB Land Bldg
55 Truong Dinh St., District 3, HCMC
Vietnam
+84 8 3930 0686
info@attdesign.vn

5. A.P. MØller / Advokatfirmaet FØlsgaard / Advokatfirmaet Plesner og LunØe / Advokatfirmaet Vestagervej / Aerospace / Alfa Laval Separation / Amoi / Art Form /
Asah-Medico / Assa Abloy / B&H el-artiklar / BØrma / Bantex / Baron Boltens Gaard / Basta / Bea / Besam AB / Birka Cruises / Bilka / Bornholmstrafikken / Bruel & Kjær
BRIO / Broem / Budde-Schou og Co / Caltronic / Carlsberg / Chris-Wine / Cimbrta / Cisco / CMA Software / Coloplast / Com Travel / Copenhagen Eyes / Crimp / Cubic
Transportation System / Danish Center / Danmarks Tekniske HØjskole / Dansk Data Elektronik / Danyard / DDE / De Danska Slagterler / Delta / Delta Lys & Optik / Denka
Lift / omiciDGT Volmatic / DIT International / Domicilla Gruppen / Dronningburg Industries / DSØ / DSB / Du Pont de Nemours / East Solution / EDVI / Elcold /
Electromatic / Elworks / Encotec / Epoke / Erhvervsregistret / Eudevi / Falck / FC Gruppen / Fendt / FL Schmidt / Flex Dental / Forskningssekretariatet / Forus / Fuji /
Furuno / Gambro A/S / Georg Fischer Disca / Gernl / Glunz & Jensen Intl / GMF / GN Nettest / GN Resound / Gourmet Coffee / Gram Commercial / Grundfos / Guldager /
Gram / Haier / Hanherred / Hardi International / HC Huset | Nyhavn / Hi press Novenco / Hitec / Hitec Vision / Hoffman / Holten Laminair / House of Prince /
Howaldtswerke Deutsche Werft / Hvldtved Larsen A/S / Ideal Standard / Intra Juvel / ISS Clorius / ISS Securitas / JØrgen Kruger / J.Lauritzen / Jabra / Jado BØrma / JAI /
Jakobsen / Jakobsson / Janssons Eftf. / Kompan / Kongskilde Industries / Kosan Crisplant / Kruger Elektrolyse / KTAS / Kunsthalien / Kverneland / Löwener / Laser Interface
/ Lattec / LB Systemer / LH Agro / Lyfta / Lyskær / Maersk Data / Maersk Drilling / Maersk Medical / Marinedesign / Massy Fergusson / Migatronic / Ministry of Economy
and Business Affairs / Motorola / NaturBornholm / Naturcenter Fosdalsgård / Necta Vending / Nifisk-Advance / NKT / Nokia / Nopa / Novo Nordisk / NTP / OBH Nordica
/ Odim Hitec / Oritron / Oticon / Pallas Informatik / Panda Stål / PBI Electronic / Perstorp AB / Polystan / Post Danmark / Progress / Qvortrup Medical / Rastronics / RE
Instruments / Reflex Promotion / Remy Danmark / Sany / SAS / Scandinavian Light / Scandlines / ScanMedico / SDS Bank Ltd / Semco / SFK Meat Processing / Skaarup &
Jespersen / Skandinavisk Tobakskompagni / Scloid Echberg / Skodisborg Sundhedscenter / Sonofon / Sons Terminalborde / SP Radio / SR Electronics / Stenestams
Industries / StenhØj / Taarup / Tetrapak AB / Thürmer / Thermoform / Thrane & Thrane / Tinder / Trace Company / Unomedical / Velfac A/S / VELUX / Vestfrost / Vilhelm
Lauritzen / Vingcard / VIR A/S / Visiworld / Water Living / Welfair Int. / Widex / Window Master / Wittenborg / Wodschow / ZOO / ZTE / Ødegaard & Danneskloid-SamsØe
/ Øresundstrafikken / Ørskow & Co
Our International Clients

6. ACB / Agtex 28 / Art Glass / Asia Food / BankInvest / Beer Lao / BV Pharma / Cai Mep International Terminals / Centria Golf Resort
Chan Thuan Thanh Plastic / Dai A Bank / D.A.N. Jewelry / Danish Embassy / DearMar / Dien Quang / Do Thanh Pharma - SPM
East Saigon / Emborg / Gamuda Land / Ha Long Brewery / Ha Long Canfoco / Halida Beer / Henkel / Hong Phat Real Estate
Hop Tri Agrochemicals / Hue Brewery / ICP / IMV / Intresco / Kido / Kronenbourg Vietnam Ltd / Masan / Meiji / MobiFone /
My Hao / Nam Chau A / NutiFood / Philip Morris Vietnam / Pitco Petrolimex / Power Company / PV Oil / Rong Viet Securities /
Sacomreal / Saroma / Seaspimex / Tafico / Tan Hiep Phat / Tan Tan / Thai Thinh Capital / Thanh Binh Consulting /
Tin Nghia Corporation / Tradewind Asia / Trung Nguyen Coffee / Tuong An Cooking Oil / United Pharma / Unza Vietnam
VietFund Management / Vinamilk / Yen Viet
Our Local Clients

7. Our design thinking.
1 / UNDERSTAND
4 / IDEATE
2 / OBSERVE
5 / TEST & ITERATE
3 / DEFINE
6 / IMPLEMENT

8. 1
Our work process.

9. CORPORATE IDENTITY
DEVELOPMENT
PACKAGING DESIGN
BRAND IMPLEMENTATION
INDUSTRIAL DESIGN
BRANDED SPACE PRINT DESIGN
Our expertise.

10. PACKAGING DESIGN

11. We started bydevelopingthe brand logofirst so
that it communicates the brand’s key message.
We incorporated the splash of milk in the logo
to create the imagery of nurture and care. The
master layout we developed emphasizes on
achieving a fresh and natural image.
BRAND IDENTITY
PACKAGING DESIGNDielac
Milk
CHALLENGE SOLUTION
• To create a brand identity system that can
be easily adapted to different variants
• To communicate the message “precious
nutrition from mother’s love”

12. The different variants of Dielac Milk using the
same master layout that we developed.
DIELAC VARIANTS

13. We developed a unique and distinctive
packaging design that was unlike any other
product in the milk category. We used a bold
and high contrast color palette that created
impact on the supermarket shelves.
BRAND IDENTITY
PACKAGING DESIGN
CHARACTER DESIGN
GrowPLUS+
Milk
CHALLENGE SOLUTION
• To create a brand identity with maximum
impact
• To create a layoutthat will connect withthe
rural target market and parents of children
with nutritional deficiencies

14. Our main design utilized a blue and yellow color
scheme.The brand logooccupied mostofthe layout
space and helped maximize its exposure. We also
developed a character to help personify the brand.
MAIN DESIGN

15. Shown are the different stages of development of
the GrowPLUS+ character. We wanted to show
characteristics in the boy that the target users will
aspire to achieve.
CHARACTER DESIGN

16. The visual strategy of the packaging shares
some similarities withthe competitors sothat a
sense offamiliarity is associated with the newly
launched brand. Differentiation is achieved
through the bright color palette and dynamic
layout of the packaging.
BRAND IDENTITY
PACKAGING DESIGN
MASTER LAYOUT DEVELOPMENT
Ngu Coc Dinh
Duong Cereal
CHALLENGE SOLUTION
• To capture the energy and vibrancy in a
breakfast cereal product
• To create differentiation from the
competitors

17. This is the adaptation fo the main design for the
Beauty variant.
MAIN DESIGN ADAPTATION

18. We achieved the premium visual positioning by
giving the packaging a more analogous color
scheme mixedwith metallic gold highlights.The
correct mix of colors is vital in order to keep
the packaging young to connect with its target
audience.
BRAND LOGO DESIGN
CHARACTER DESIGN
PACKAGING DESIGN
Nuvita Grow
Milk
CHALLENGE SOLUTION
• To use the existing brand identity of the
Nuvita brand and develop it into a more
premium line of products called Nuvita
Grow

19. We adapted the main design for the Tetrapak
packaging into the 400g and 900g can variants.
MAIN DESIGN ADAPTATION

20. We created packaging designs with elements
that connected with the female target market.
We used elements that evoked femininity --
caring hands and curved lines. We wanted the
packaging design to show a product that is
natural and organic.
BRAND IDENTITY
PACKAGING DESIGNSua Dau Nanh
Soya Milk
CHALLENGE SOLUTION
• To create a new packaging design for soya
milk for women

21. We developed additional concepts that utilized
curved shapes to communicate femininity and
to connect with the target market. We used soft
pastel colors to make the packaging look more
organic and natural.
ADDITIONAL DESIGN

22. We developed a master layout that maximized
the Spivital branding and lessened the number
of elements on the layout. The design style and
color palette highlights the pure and natural
source of the product.
BRAND IDENTITY
PACKAGING DESIGN
MASTER LAYOUT DEVELOPMENT
Spivital Spirulina
Supplement
CHALLENGE SOLUTION
• To refresh the brand identity of Spivital that
best communicates the organic nature and
effectiveness of their product
• To create a master layout that is easy to
adapt to the different variants

26. • Tocreateanewidentitythatwilldifferentiate
Yen Viet from its competitors
• To build a brand imagethat will create more
trust in the Yen Viet brand
We developed a packaging design that drew
inspiration from Imperial Vietnam. The ornate
background and textures applied to the label
helped achieve a more premium look.
BRAND IDENTITY
PACKAGING DESIGNYen Viet Bird’s
Nest
CHALLENGE SOLUTION

27. A giftset box was designed especially for theTet
holidays. We designed the box so that it looked
larger than the competitors while at the same
time keeping the production costs low.
TET GIFTSET

28. We developed a different design style for their
packaged raw bird’s nest. We designed it so
that the customers feel the luxuriousness of the
packaging as they open it and therefore help
increase the perceived value of the product.
PREMIUM PACKAGING

29. We developed a different design style for their
packaged bird’s nest. We designed it so that the
customersfeelthe luxuriousnessofthe packaging
as they open it and therefore help increase the
perceived value of the product.
PREMIUM PACKAGING

30. We developed the bottle design for Romano
shampoo with a silhouette that resembles the
V-shape of a muscular man. The bottle design
also incorporated sporty details and ergonomic
features.
PACKAGING DESIGN
CONTAINER DESIGNRomano
Shampoo
CHALLENGE SOLUTION
• To design a shampoo container bottle that
communicatedthestrengthandmasculinity
of the Romano brand

31. We wanted to continue the tapered look of the
original bottle but atthe sametime making it look
more premium and sophisticated. We minimized
the cap height in order to maximize the label area.
BOTTLE DESIGN REFRESH

32. We used city imagery to achieve the urban
look for the packaging. The client also wanted
to achieve a very masculine and scientific look
so we designed the brand logo and the formula
icon to answer these needs.
BRAND IDENTITY REFRESH
PACKAGING DESIGNDr. Men
Shampoo
CHALLENGE SOLUTION
• TodesignalabelforDr.MenShampooforthe
fast-paced lifeofyoung urban professionals

34. Attention Vietnam designed a more elegant
looking packaging for Eversoft White to match
its premium positioning. The design puts
focus on the pearl element of the product
and immediately communicates the product’s
benefits, high quality and natural ingredients.
PACKAGING DESIGN
Eversoft
Whitening
CHALLENGE SOLUTION
• To create a design that will cater to urban
women and emphasize the pearl element
of the product

35. We developed variant labels and color schemes
that put less focus on the old bottle shape. We
alsodesignedthe new cap sothat it helps create
a new silhouette for the old bottle.
PACKAGING DESIGN
CAP DESIGNCoast
Deodorant
CHALLENGE SOLUTION
• To create a cap design and label design to
help refresh the oldCoast deodorant bottle

36. We develop a label and packaging design
system that would appeal to this young and
fashion-conscious market through the use of
a very graphic art and pop culture design style
and a very bright color scheme that appeals to
the young girls.
BRAND IDENTITY
PACKAGING DESIGNFantasy
Perfume
CHALLENGE SOLUTION
• To create a packaging design that will cater
to Vietnamese teenage girls

37. We developed a brand identity that utilized
the elephant imagery to help connect the new
packaging with the previous one. To make the
packaging look more established, we designed
the master layout to look like a coat of arms
with a predominantly gold color palette.
BRAND IDENTITY
PACKAGING DESIGNHalida
Beer
CHALLENGE SOLUTION
• To refresh the Halida brand and create a
more memorable brand identity

38. The new design for the export bottle borrows
from historical and traditional cues of the
Carlsberg brand name and symbol.
PACKAGING DESIGN
Carlsberg
Beer
CHALLENGE SOLUTION
• To design a new export bottle shape that
references the long history of the Carlsberg
brand

39. We developed a packaging design that looked
like it was a canister of icy water. We wanted
the layout to look as minimalistic as possible
to help create the look of purity. The variant
flavour image adds a splash of color contrast
to help keep the packaging interesting.
BRAND IDENTITY
PACKAGING DESIGNLasegar Cooling
Water
CHALLENGE SOLUTION
• To create a packagingdesignfor atraditional
medicinal concoctionthattalksto ayounger
target market
• To emphasize the purity of the product

40. We developed an ice cream container with a
windowed lid so that customers can see the
product inside.
PACKAGING DESIGN
CONTAINER DESIGN
FOOD STYLING
Merino
Ice Cream
CHALLENGE SOLUTION
• To create a packaging design for Merino Ice
Creamthatwillsetitapartfromthestandard
container designs of its competitors

41. BRAND IDENTITY
PACKAGING DESIGNJuicie
Orange Drink

42. BRAND IDENTITY
PACKAGING DESIGNO°
Green Tea

43. BRAND IDENTITY
PACKAGING DESIGNYomilk
Yogurt Milk

44. PACKAGING DESIGN
Unif
Mi Vua Bep

46. Werevampedthepreviousminimalistpackaging
design of Cafe Moment and gave it a more
traditional master layout design. This new
design connected morewiththe consumers and
helped increase the brand awareness.
BRAND IDENTITY
PACKAGING DESIGNCafé
Moment
CHALLENGE SOLUTION
• To create a new brand identity for Cafe
Moment that will be more appealing to the
Vietnamese market

47. The main design adapted to the can, pouch and
sachet product lines.
CAFE MOMENT RANGE

48. PACKAGING DESIGN SYSTEM

49. BRAND IDENTITY
PACKAGING DESIGNDielac
Milk

50. Our master layout was adapted to the various sub-
brands of the Dielac product range.
DIELAC VARIANTS

51. Adaptation of the Dielac brand identity to shelf
talkers, carton boxes and standees.
DIELAC POSM

52. PACKAGING DESIGN ADAPTATION
KRONENBOURG
1664

53. We developed the main design into secondary
packaging such as carton boxesfor beer cans and
six-pack boxes.
MAIN DESIGN ADAPTATION

54. We adapted the main design to secondary carton
box packaging for the bottles.
MAIN DESIGN ADAPTATION

55. Implementation of the brand identity to the
beer cases.
MAIN DESIGN ADAPTATION

56. BRAND IDENTITY
PACKAGING DESIGNHalida
Beer

57. 






We developed the brand identity into bottle
labels for the body, neck and cap.
MAIN DESIGN ADAPTATION

58. Elephant with Barley LOGO CMYK
GOLD: CMYK: 00-20-50-30 or PANTONE 874 C
(NB: Similar to Stella Artois Gold)
BLACK: Process BLACK or PANTONE BLACK
GREY: CMYK 60-45-45-00 or PANTONE 326-4
LOGO CMYK:DARK BACKGROUND
GOLD: CMYK: 00-20-50-30 or PANTONE 874 C
(NB: Similar to Stella Artois Gold)
BLACK: Process BLACK or PANTONE BLACK
GREY: CMYK 60-45-45-00 or PANTONE 326-4
Detail of the Halida brand identity that was
adapted to the different packaging.
BRAND IDENTITY DETAIL

59. HORIZONTAL BANNER - SOLID BACKGROUND
Pantone 7405 C
Pantone 1795 C
Pantone 874 C
Pantone Black C
6.000
6.000
5.000
4.000
3.000
1.2001.000
1.000
1.000
800
The brand identity was also developed for POSM
items such as shop signages and carton boxes.
MAIN DESIGN ADAPTATION

60. BRAND IDENTITY
PACKAGING DESIGNCafé
Moment

61. The Cafe Moment main design was adapted for the
different 3-in-1 variants.
3-IN-1 VARIANT ADAPTATION

62. Designdevelopmentforthe sachet, sachet stick, box
and carton boxes.
3-IN-1 VARIANT ADAPTATION

63. We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT

64. We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT

65. We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT

66. INDUSTRIAL DESIGN

67. We developed a specific design style based on
Marlboro’s key visuals for the year. The visual
styling for each item all had something in
common to make them look consistent.
POINT-OF-SALE DESIGN
INDUSTRIAL DESIGNMarlboro
Vietnam
CHALLENGE SOLUTION
• To create a point-of-sale materials system
that showed the Marlboro look without
showing the branding

68. Checkout counter design that incorporated
storage and product display. This was installed in
the checkout aisles of LotteMart.
CHECKOUT COUNTER

69. We developed an endcap shelf design that
incorporated both storage and product display.
The key visual display is central in the design and
made sure that Marlboro’s key visual exposure
was maximized.
ENDCAP SHELF

70. Cutaway view of the endcap shelf showing the
slanted shelving system that maximizes the
storage space.
ENDCAP SHELF

71. Designdevelopmentforastorageanddisplayunit
that can be installed into existing supermarket
shelving. This design shares similar elements
with the checkout counter and helps create a
consistent look throughout the different POSM
units.
SUPERMARKET SHELF

73. We developed a free-standing product display and
cigarettedispenserthatwas installed in convenience
stores all around Ho Chi Minh City.
UNIFLEX DISPLAY

75. We developed design proposals that improved
the usability of pushcarts and provided more
convenience for the pushcart owners. We also
incorporated indirect Marlboro branding in the
design.
PUSHCART DESIGN

76. WedevelopedthespecialcharacterintheBorma
name into the actual shape of the exhibition
booth. This created association and sparked
interest among the exhibition participants
especially when they see discovered the
connection between the shapes themselves.
EXHIBITION BOOTH DESIGN
INDUSTRIAL DESIGNBørma
Exhibition Booth
CHALLENGE SOLUTION
• To design an exhibition booth for Borma
that maximized brand exposure.

78. We utilized the ACB blue as our main color
for the ATM booths. We also incorporated
a signature shape for the awnings as well as
adding features within the booth for more
convenience to customers.
BRAND IMPLEMENTATION
INDUSTRIAL DESIGNACB
ATM Booth
CHALLENGE SOLUTION
• To develop a new design for ACB ATM
Booths that will make them more visible
in the streets as well as helping build the
ACB brand

79. SINGLE BOOTH

80. TRIPLE ATTACHED

83. ATM KIOSK

84. Thank you for your
For more of our work visit us at
www.attdesign.vn