The document discusses how consumers now use multiple devices and channels throughout the shopping process. It notes that consumers begin on devices like smartphones and laptops by researching products online through search and social media. They then move to other devices like TVs to continue learning about products through video. The document also provides strategies for marketers to engage consumers across various devices and channels like search ads, display ads, email marketing and social media advertising. It emphasizes meeting consumers across all the touchpoints in their multi-device journey.

2. “
”

7. “
”

10. “
”

12. “
”

14. “
”

16. “
”

18. “
”

19. Introducer
Influencer
Closer

22. http://mashable.com/2012/10/23/holiday-multichannel-shopping-retail-google-study/

29. El nuevo mundo Multiscreen – Google 2014. Muestra: Poseedores de Smartphone, TV, Laptop/PC, 16-55 años, NSE A1 a D

34. “
”

39. SEO Search Ads Social Media Email Marketing Directo

40. SEO Search Ads Social Media Email Marketing Directo

41. SEO Search Ads Social Media Email Marketing Directo

42. SEO Search Ads Social Media Email Marketing Directo

43. SEO Search Ads Social Media Email Marketing Directo

44. SEO Search Ads Social Media Email Marketing Directo

45. SEO Search Ads Social Media Email Marketing Directo

46. SEO Search Ads Social Media Email Marketing Directo

53. Youtube
Red de display
de Google

62. “
”

63. “
”

64. “
”

65. Introducer Influencer Closer
Search Orgánico
Search pagado
Display/Video
Email Marketing
Social Media/Ads

68. “
”

69. Attachmedia
Carlo Rodríguez Arenas
CEO / Consultor de Marketing
digital
Contacto
Teléfono: 51 1 – 719-7604
Email:
crodriguez@attachmedia.com
www.attachmedia.com
Blog.attachmedia.com