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The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
The web you were used to is gone. Architecture and strategy for your mobile content. (v2)
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The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 1 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 2 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 3 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 4 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 5 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 6 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 7 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 8 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 9 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 10 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 11 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 12 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 13 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 14 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 15 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 16 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 17 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 18 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 19 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 20 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 21 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 22 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 23 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 24 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 25 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 26 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 27 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 28 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 29 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 30 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 31 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 32 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 33 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 34 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 35 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 36 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 37 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 38 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 39 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 40 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 41 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 42 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 43 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 44 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 45 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 46 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 47 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 48 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 49 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 50 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 51 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 52 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 53 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 54 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 55 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 56 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 57 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 58 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 59 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 60 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 61 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 62 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 63 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 64 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 65 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 66 The web you were used to is gone. Architecture and strategy for your mobile content. (v2) Slide 67
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The web you were used to is gone. Architecture and strategy for your mobile content. (v2)

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*Updated version—delivered as in-agency talk on 9/24 in Bristol, UK*

Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product.

The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?

In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding mobile experiences.

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*Updated version—delivered as in-agency talk on 9/24 in Bristol, UK* Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for? In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding mobile experiences.

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