What is the difference between product management and user experience? Are the two roles different or the same? And if you can only choose one, which one should you pick to help deliver the next winning project? A brief look at what it really takes to deliver killer experiences. (Video after slide 1) Get the Swag On! Meetup The Family Paris, March 30th 2015

1. DR. EXPERIENCE & MR. PRODUCT
Get the SWAG On! #17
Paris, March 30th 2015
alberta soranzo | @albertatrebla | wearefriday.com

4. @albertatrebla

11. WHO MADE THAT?

12. image: flickr.com/photos/feralibix/14886981359/in/pool-wearefriday/

13. XD
BUSINESS
TECH

14. XD
BUSINESS
TECH
PRODUCT
MANAGEMENT

15. image: www.romanpichler.com/

16. “A great product manager has the brain of an
engineer, the heart of a designer and the speech
of a diplomat.”
Deep Nishar, LinkedIn

17. EXPERIENCE DESIGN VS PRODUCT MANAGEMENT

18. the practice of designing
products, processes,
services, events, and
environments with a focus
placed on the quality of
the user experience
and culturally relevant
solutions.
an organizational lifecycle
function within a company
dealing with planning,
forecasting, and
production, or
marketing of a product or
products at all stages of the
product lifecycle.
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
source: wikipedia.org

19. EXPERIENCE DESIGNER
image: uxpin.com

20. PRODUCT MANAGER
image: uxpin.com

21. PRODUCT TEAM
image: uxpin.com

22. DON’T BELIEVE ME?

27. EXPERIENCE DESIGN PRODUCT MANAGEMENT
images: museoscienza.org and alciom.com

28. images: thesweetsetup.com

29. WHAT’S A STARTUP TO DO?

30. EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
2 Acting As Product Owner 1
2 Understanding the Domain and User 1
2 High Level Requirements 1
1 User Stories 1
1 Site Maps, Wireframes and Prototypes 2
1 Usability Testing 2
source: Patrick Neeman and Stephanie Bergman

31. EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
2 Acting As Product Owner 1
1 Understanding the Domain and User 1
1 High Level Requirements 1
1 User Stories 1
1 Site Maps, Wireframes and Prototypes 2
1 Usability Testing 2
source: Patrick Neeman and Stephanie Bergman

32. If you can only have one, pick someone who is
obsessed with good design, listens to the
users and champions culture where it matters.

33. MERCI
alberta soranzo | @albertatrebla | wearefriday.com