This week, we had our #AtomicChat with @irahaberman, Director of Marketing here at @Atomic_Reach. We discussed our newly launched platform Audience Insights will change the way you create content your audience!

1. September 8, 2014
Blogging and
Audience Insights
Hosted By: special guest:
@Atomic_reach @IRAHABERMAN
What is the most important things for
bloggers to consider when writing?
Ira Haberman @irahaberman
There are a few things, to consider, but mostly, it’s about your audience.... but it’s time to think
about them differently. #atomicchat
Ira Haberman @irahaberman
Being able to write for your audience, to their knowledge level around a topic, humanizes your
message. #atomicchat
Ira Haberman @irahaberman
That’s what it’s about. Connecting with audiences. Building a bond. Making them LOVE YOU,
time and time again. #atomicchat
How can bloggers make sure they are
writing for their audience?
Ira Haberman @irahaberman
The truth is, there are very good tools to help you write better content. There hasn’t been one
tool to help rule them all. #atomicchat
Ira Haberman @irahaberman
There has got to be a better way to match your audience’s level knowledge around a topic with
your great content. #atomicchat
Ira Haberman @irahaberman
You learn about your audience, by understanding what they read and connect with. You win, by
repeating what does well. #atomicchat
How does Audience Insights help
bloggers?
Ira Haberman @irahaberman
Atomic Insights helps you uncover what kind of content your audience responds to.
#atomicchat
Ira Haberman @irahaberman
If you remove the difficult conversations and make data science about your audience.
EVERYONE wins. #atomicchat
Ira Haberman @irahaberman
Knowing the knowledge of your audience level around your topic, is more powerful. Trust me.
I’ve seen the results. #atomicchat
How do bloggers know what their
target audience is?
Ira Haberman @irahaberman
if you do regular auditing of your work, and how it connecting with your audience, you’ll begin
to uncover patterns. #atomicchat
Ira Haberman @irahaberman
of course, if you use Atomic Insights, you’ll reveal those patterns in a more efficient way.
#atomicchat
Ira Haberman @irahaberman
If you consider your audience, and write for them, you win. That’s the bottom line. #atomicchat
In Atomic Insights, we provide an
Atomic Score. What’s a good score?
Ira Haberman @irahaberman
Glad you asked. If you use Atomic Insights, and your Atomic Socre is 60 or above, you’re well
on your way to connecting. #atomicchat
What kind of results can bloggers/ content
marketers see from using Audience Insights?
Ira Haberman @irahaberman
So Atomic Insights is NOT a magic elixir. You still have to do the heavy lifting. #atomicchat
Ira Haberman @irahaberman
But I’d suggest that if you understand what Atomic Insights tells you, and write content with
Engager.... #atomicchat
Ira Haberman @irahaberman
a) your content will be better, b) you will achieve better connection with audience, c) you will
win. #atomicchat
Ira Haberman @irahaberman
It’s a pretty simple formula that Atomic Insights helps with. Know your audience. Write content
FOR THEM. ;) WIN. #atomicchat
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