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Writing, Storytelling, 
Hosted By: special guest: 
@Atomic_reach @adhutchinson 
Andrew Hutchinson @adhutchinson 
Stories shape information into meaning, enabling you to present data in ways 
people enjoy and understand. #AtomicChat 
Joe Gullo @joegullo 
Storytelling builds emotional connections with your readers. No matter the media. 
Adds human touch. #AtomicChat 
CBarrows @CBarrows 
Story telling captures your audiences attention, brings them in and keeps them 
listening. #atomicchat 
Andrew Hutchinson @adhutchinson 
Think of what your business does and ask ‘why is that important?’ Not dollars and 
cents, but hearts and minds – how you help #AtomicChat 
Ira Haberman @irahaberman 
Of course, structure, tone, language are also important to story telling. I’ve been 
told authenticity comes from the heart. #AtomicChat 
Wakefly @wakefly 
Brand identity (including its elements, values, and voice), audience perspective, 
and an action plan are keys for success #AtomicChat 
Andrew Hutchinson @adhutchinson 
Spelling and grammar always stands out – each mistake is a bump in the 
narrative, too many, and they become the narrative #AtomicChat 
Hadley Priebe @padme1899 
Not knowing, or not using, the right variation of the word: which witch two too or 
to. Its frustrating... 
Clifton Webb @CliftonW21 
Littering content with keywords as opposed to trying to tell an actual story! 
#AtomicChat 
Andrew Hutchinson @adhutchinson 
Write every day. Someone once said to me: ‘A writer writes’. Simple, but true. 
#AtomicChat 
Bridget Willard @YouTooCanBeGuru 
Writing improves your writing. Reading improves it. Study grammar. Have a buddy. 
#atomicchat 
Cendrine Marrouat @cendrinemedia 
Read a lot of good literature, study the grammar of your language, keep a 
dictionary handy... #atomicchat 
#ATOMICCHAT 
SEPTEMBER 22, 2014 
Great Content 
#AtomicChat Numbers 
EVERY MONDAY at 9PM EST/8pm CST/6pm pst 
Atomicreach.com 
#ATOMICCHAT 
Why is storytelling so important in 
brand content? 
What are the key elements of brand 
storytelling? 
What are the most common writing or 
content mis-steps you see online? 
What can people do to improve their 
writing skills? 
Where do you get ideas for content? 
Andrew Hutchinson @adhutchinson 
Reading, always reading. And there’s so much great stuff, so many new things to 
learn and know about #AtomicChat 
CBarrows @CBarrows 
I have a “idea” Google Doc where I note ideas whenever I get them (aka, on the 
go). #atomicchat 
Eric Koelma @erickoelma 
Based on real life. The other day I wrote about ‘Under sell over deliver’ because 
my ice cream didn’t look like the packet. #atomicchat 
638 241.8K 10.4M 
Tweets REach 
IMPRESSIONS 
Chat stats provided by SpiderQube.com. 
FREE trial code for our community: 30daygo 
what’s your atomic score? 
find out now! 
atomicreach.com

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Writing, Storytelling, Great Content

  • 1. Writing, Storytelling, Hosted By: special guest: @Atomic_reach @adhutchinson Andrew Hutchinson @adhutchinson Stories shape information into meaning, enabling you to present data in ways people enjoy and understand. #AtomicChat Joe Gullo @joegullo Storytelling builds emotional connections with your readers. No matter the media. Adds human touch. #AtomicChat CBarrows @CBarrows Story telling captures your audiences attention, brings them in and keeps them listening. #atomicchat Andrew Hutchinson @adhutchinson Think of what your business does and ask ‘why is that important?’ Not dollars and cents, but hearts and minds – how you help #AtomicChat Ira Haberman @irahaberman Of course, structure, tone, language are also important to story telling. I’ve been told authenticity comes from the heart. #AtomicChat Wakefly @wakefly Brand identity (including its elements, values, and voice), audience perspective, and an action plan are keys for success #AtomicChat Andrew Hutchinson @adhutchinson Spelling and grammar always stands out – each mistake is a bump in the narrative, too many, and they become the narrative #AtomicChat Hadley Priebe @padme1899 Not knowing, or not using, the right variation of the word: which witch two too or to. Its frustrating... Clifton Webb @CliftonW21 Littering content with keywords as opposed to trying to tell an actual story! #AtomicChat Andrew Hutchinson @adhutchinson Write every day. Someone once said to me: ‘A writer writes’. Simple, but true. #AtomicChat Bridget Willard @YouTooCanBeGuru Writing improves your writing. Reading improves it. Study grammar. Have a buddy. #atomicchat Cendrine Marrouat @cendrinemedia Read a lot of good literature, study the grammar of your language, keep a dictionary handy... #atomicchat #ATOMICCHAT SEPTEMBER 22, 2014 Great Content #AtomicChat Numbers EVERY MONDAY at 9PM EST/8pm CST/6pm pst Atomicreach.com #ATOMICCHAT Why is storytelling so important in brand content? What are the key elements of brand storytelling? What are the most common writing or content mis-steps you see online? What can people do to improve their writing skills? Where do you get ideas for content? Andrew Hutchinson @adhutchinson Reading, always reading. And there’s so much great stuff, so many new things to learn and know about #AtomicChat CBarrows @CBarrows I have a “idea” Google Doc where I note ideas whenever I get them (aka, on the go). #atomicchat Eric Koelma @erickoelma Based on real life. The other day I wrote about ‘Under sell over deliver’ because my ice cream didn’t look like the packet. #atomicchat 638 241.8K 10.4M Tweets REach IMPRESSIONS Chat stats provided by SpiderQube.com. FREE trial code for our community: 30daygo what’s your atomic score? find out now! atomicreach.com