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Apruve Increases Conversion Rate 23% using Atomic Reach
Apruve, a B2B Credit
Management and
Automation Platform,
revolutionizes the
way businesses buy from
each other, making
extending a revolving line
of credit as easy and risk
free as accepting
a credit card.
Who is Apruve?
With cost savings of 35%
or more over traditional
B2B credit management
practices, it is clear that
Apruve has made a name
for itself in the space.
Who is Apruve?
Founded in 2013, the
fintech firm based
in Minneapolis,
Minnesota, is growing and
continuing to innovate
how credit is managed.
Who is Apruve?
A year ago Matt Osborn,
Sr. Marketing Manager at
Apruve was stuck on how
to grow his content
marketing program.
The Problem:
Going beyond
Pageviews
He recognized the value of
high quality content, and
was not sure how to
improve his already
established content
program.
The Problem:
Going beyond
Pageviews
After attending
INBOUND, HubSpot's
annual conference,
Matt's team
implemented the Topic
Cluster model and
Apruve's blog traffic
grew exponentially.
The Problem:
Going beyond
Pageviews
With an increase of
246% in organic
traffic, Matt and the
team ran into a new
problem and
unexpected
opportunity.
The Problem:
Going beyond
Pageviews
The increase in traffic
caused an influx of
guest writers eager to
contribute to their
blog.
The Problem:
Going beyond
Pageviews
“When we first
started the blog, we
were only publishing
once a week and it
was managed by one
person. In this sense,
it was easy to remain
consistent,”
– Matt Osborn
The Problem:
Going beyond
Pageviews
“As we saw growth,
we started publishing
more and started
looking at other
metrics. Due to the
growth, we had to get
more team members
involved.“
– Matt Osborn
The Problem:
Going beyond
Pageviews
With an overwhelming
number of posts, no
process to follow brand
consistency, and a
small marketing team,
Matt sought out a
solution.
The Problem:
Going beyond
Pageviews
Apruve's team began using
Atomic Reach to benchmark
their content, and learn how
to improve quality in order to
drive more leads.
More Leads
with Content Intelligence
+
By following Atomic Reach's
data driven recommendations,
Matt drove 23% more
conversions and maximized
the value of each piece of
content.
More Leads
with Content Intelligence
+
The content intelligence
platform makes it simple for
them to evaluate or score their
content, prepare it for
publishing in only a few clicks,
thus driving more leads.
More Leads
with Content Intelligence
+
“Once you see these
insights, you will
not ever question the
service.“ – Matt Osborn
More Leads
with Content Intelligence
+
Matt and his team at Apruve
rely on Atomic Reach to
improve content quality
without sacrificing brand
consistency.
The Results:
Stamp of Apruval
“Our conversion rate on
our blog grew 23% in just 6
months, driving a lot of
new leads considering our
blog sees about 20,000
pageviews per month.”
- Matt Osborn
The Results:
Stamp of Apruval
Matt and the Apruve team
continue to use Atomic
Reach as a tool to maintain
their brand consistency,
content quality and lead
generation.
The Results:
Stamp of Apruval
“Acting as an automated
expert, Atomic Reach
allows anyone to jump in
and create content of the
same high quality.”
- Matt Osborn
The Results:
Stamp of Apruval

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Apruve Increases Conversion Rate 23% using Atomic Reach

  • 2. Apruve, a B2B Credit Management and Automation Platform, revolutionizes the way businesses buy from each other, making extending a revolving line of credit as easy and risk free as accepting a credit card. Who is Apruve?
  • 3. With cost savings of 35% or more over traditional B2B credit management practices, it is clear that Apruve has made a name for itself in the space. Who is Apruve?
  • 4. Founded in 2013, the fintech firm based in Minneapolis, Minnesota, is growing and continuing to innovate how credit is managed. Who is Apruve?
  • 5. A year ago Matt Osborn, Sr. Marketing Manager at Apruve was stuck on how to grow his content marketing program. The Problem: Going beyond Pageviews
  • 6. He recognized the value of high quality content, and was not sure how to improve his already established content program. The Problem: Going beyond Pageviews
  • 7. After attending INBOUND, HubSpot's annual conference, Matt's team implemented the Topic Cluster model and Apruve's blog traffic grew exponentially. The Problem: Going beyond Pageviews
  • 8. With an increase of 246% in organic traffic, Matt and the team ran into a new problem and unexpected opportunity. The Problem: Going beyond Pageviews
  • 9. The increase in traffic caused an influx of guest writers eager to contribute to their blog. The Problem: Going beyond Pageviews
  • 10. “When we first started the blog, we were only publishing once a week and it was managed by one person. In this sense, it was easy to remain consistent,” – Matt Osborn The Problem: Going beyond Pageviews
  • 11. “As we saw growth, we started publishing more and started looking at other metrics. Due to the growth, we had to get more team members involved.“ – Matt Osborn The Problem: Going beyond Pageviews
  • 12. With an overwhelming number of posts, no process to follow brand consistency, and a small marketing team, Matt sought out a solution. The Problem: Going beyond Pageviews
  • 13. Apruve's team began using Atomic Reach to benchmark their content, and learn how to improve quality in order to drive more leads. More Leads with Content Intelligence +
  • 14. By following Atomic Reach's data driven recommendations, Matt drove 23% more conversions and maximized the value of each piece of content. More Leads with Content Intelligence +
  • 15. The content intelligence platform makes it simple for them to evaluate or score their content, prepare it for publishing in only a few clicks, thus driving more leads. More Leads with Content Intelligence +
  • 16. “Once you see these insights, you will not ever question the service.“ – Matt Osborn More Leads with Content Intelligence +
  • 17. Matt and his team at Apruve rely on Atomic Reach to improve content quality without sacrificing brand consistency. The Results: Stamp of Apruval
  • 18. “Our conversion rate on our blog grew 23% in just 6 months, driving a lot of new leads considering our blog sees about 20,000 pageviews per month.” - Matt Osborn The Results: Stamp of Apruval
  • 19. Matt and the Apruve team continue to use Atomic Reach as a tool to maintain their brand consistency, content quality and lead generation. The Results: Stamp of Apruval
  • 20. “Acting as an automated expert, Atomic Reach allows anyone to jump in and create content of the same high quality.” - Matt Osborn The Results: Stamp of Apruval