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Reinvent The Wheel:
Sketching your own Design Process
                  Christopher Fahey


                  www.behaviordesign.com


                  graphpaper.com
                  @chrisfahey
                  #sxsw #reinvent
Where do Ideas Go?

      May       June   July    August     September




  Scope


            Define


                       Build


                                        Deploy
Where do Ideas Go?

      May       June   July           August   September




  Scope


            Define


                              Build


                                               Deploy
Where do Ideas Go?

      May           June           July           August   September



 1. Clarify the project’s ideas as soon as possible.

  Scope


               Define


                                          Build


                                                           Deploy
Where do Ideas Go?

      May           June          July           August      September



 2. Start with an idea, perfect it during a structured design phase.

  Scope


               Define


                                         Build


                                                             Deploy
Where do Ideas Go?

      May           June          July           August      September



 2. Start with an idea, perfect it during a structured design phase.

  Scope


               Define


                                         Build


                                                             Deploy
Where do Ideas Go?

      May         June        July           August   September



 3. ABC: Always Be Creative

  Scope


              Define


                                     Build


                                                      Deploy
Where do Ideas Go?

      May         June         July           August   September



 3. ABC: Always Be Creative   … and open minded.

  Scope


              Define


                                      Build


                                                       Deploy
“Design is about solving
  problems – not about
 creativity and personal
      expression.”
“Design is about solving
  problems – not about
 creativity and personal
      expression.”
        Say what?
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Dava Newman
How can we
  create an air
pressure pocket
   around the
     body?
How can we
  create an air   How can we
pressure pocket    pressurize
   around the       the skin?
     body?
How can we     How can we
  create an air    design a
pressure pocket    slimmer,
   around the   nimbler, sexier
     body?        space suit?
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Bad Designers!

1. Aesthetes	
  of	
  Style 2. Agents	
  of	
  Neutrality
   Love the formal              No room for personal
   aspects of design            expression in design!

   Design for design’s sake     Love systems, grids,
                                manuals, and
                                methodologies.
   Every project is a
   chance to win a design
   award                        Technically-focused

                                (Nick Bell, Eye magazine)
Bad Designers!

1. UX designers   2. UX designers
   who are too       who aren’t
   creative.         creative enough.
Bad Designers!

1. UX designers   2. UX designers
   who are too       who aren’t
   creative.         creative enough.
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Data-Driven
  Design?
Informed
Guesswork
Design
Courage
Data-Inspired
   Design
Mind Mapping




           Mind Map by Stuart Karten Design
Personas
Persona Classification

1.   The Temporary Visitor
2.   The Occasional Repeat Visitor
3.   The New Subscriber
4.   The Long-Term Subscriber

                        1.   The Sports Fan
                        2.   The Political Junkie
                        3.   The Concerned Parent
                        4.   The Well-Rounded Person
Creative Research




From Designing Web Sites for Older Adults for AARP by Ginny Redish and Dana Chisnell
Designers as
Researchers
Q: Which design
techniques are the best?
Q: Which design
techniques are the best?

        A: Yes!
The Reinvention Imperitive: New Technologies

Why Reinvent the Wheel?
• Touch and Gesture
  Interfaces
• Voice Recognition
• Image/Facial
  Recognition and Motion
  Capture
• Game Mechanics
Methodology

     May       June   July           August   September




 Scope


           Define


                             Build


                                              Deploy
Choose your
 weapon!
Reinvent The Wheel: Sketching Your Own Design Process
IDEO Method Cards
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Stephen Anderson: Mental Notes Cards
www.getmentalnotes.com
Jesse Schell: Art of Game Design: A Deck of Lenses
The Mother of all Methods

• It combines site mapping, process flow logic, and
  wireframming into a single entity
• It allows atomic-level interface modules to be modified
  or replaced globally
• It is accessible via a web browser
• It can be printed
• It simulates the user experience via click-throughs from
  page to page or feature to feature
• It permits extensive feature annotation for
  programmers, bordering on functional specifications
• It is fast and fluid for the document creator
Reinvent The Wheel: Sketching Your Own Design Process
Sketch “Resolution Spectrum”
  Lo-Fidelity
                 •   Gestures
                 •   Words
                 •   Whiteboard
                 •   Pencil
                 •   Sharpie
                 •   Collage
                 •   Low-Fidelity Schematics or Wireframe
                 •   Hi-Fidelity Schematics or Wireframe
                 •   Model, Comp, or Mock-up
                 •   Functional Prototype
 High-Fidelity
Sketch “Resolution Spectrum”
  Lo-Fidelity
                 •   Gestures
                 •   Words
                 •   Whiteboard
                 •   Pencil
                 •   Sharpie
                 •   Collage
                 •   Low-Fidelity Schematics or Wireframe
                 •   Hi-Fidelity Schematics or Wireframe
                 •   Model, Comp, or Mock-up
                 •   Functional Prototype
 High-Fidelity   • The ACTUAL PRODUCT !
Roll your own
design process.
Information Visualization
Information Visualization
Information Visualization
Reinvent The Wheel: Sketching Your Own Design Process
There Are No
 Templates
Tricks
The Blank Canvas
Exercise: “What is it?”
Thumbnail
Quantifications
Least Wanted
User Persona
 Flash Mob
User Persona Flash Mob

• Gather user research (user interviews, market research,
  stakeholder interviews)
User Persona Flash Mob

• Gather user research (user interviews, market research,
  stakeholder interviews)
• Brainstorm user types. Don’t censor. Capture each user
  type you come up with in a spreadsheet.
User Persona Flash Mob

• Gather user research (user interviews, market research,
  stakeholder interviews)
• Brainstorm user types. Don’t censor. Capture each user
  type you come up with in a spreadsheet.
• Create a “micro-persona” card for each user type, and
  put them up on the wall.
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
User Persona Flash Mob

• Gather user research (user interviews, market research,
  stakeholder interviews)
• Brainstorm user types. Don’t censor. Capture each user
  type you come up with in a spreadsheet.
• Create a “micro-persona” card for each user type, and
  put them up on the wall.
• Find patterns and larger groups among the user types.
  Card-sort the personas.
User Persona Flash Mob

• Gather user research (user interviews, market research,
  stakeholder interviews)
• Brainstorm user types. Don’t censor. Capture each user
  type you come up with in a spreadsheet.
• Create a “micro-persona” card for each user type, and
  put them up on the wall.
• Find patterns and larger groups among the user types.
  Card-sort the personas.
• Define a smaller, more managable number of groups
  based on the emergent patterns.
Product Personality
      (voice)
“If we want users to like our
software, we should design it to
behave like a likeable person.”
- Alan Cooper
Voice = Content Strategy
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Personality
Characteristics
Interpersonal Circumplex
Interpersonal Circumplex




   Agreeableness
    (Communion)




                     Dominance
                      (Agency)
Design
Themes
Reinvent The Wheel: Sketching Your Own Design Process
“Editorial”   “Dashboard”




“Cinematic”   “Flow”
Metaphors
Metaphors

Keyword      Experience Focus   Metaphor
1. Content   Content-Centric    Auditorium
2. Social    People-Centric     Networking Event
3. Tools     Data-Centric       Trading Floor
Metaphors
Metaphors
Metaphors
Make up your
own words.
Ignazio Moresco, Creative Director at Frog
Ignazio Moresco, Creative Director at Frog
Ignazio Moresco, Creative Director at Frog
Sketching
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
Kevin Cheng
Listening:
The Critique
UNDER OVER
UNDER OVER

 Brian Mathis at directedge.us and Chris Rugen at currentconfiguration.com
Drawing Conclusions


 Prototype as if you are right.
 Listen as if you are wrong.
                      - Diego Rodriguez
Things to try

    •   Designers, get involved in research. Researcher, get
        involved in design.

    •   Plan to change your plan

    •   Think of your process as a story, one that you are
        writing.

    •   Deliverables are for the design team, not for your client.
        So invite the client into the design team.

    •   Throw away the templates!
Thanks!
Christopher Fahey

@chrisfahey

#sxsw #reinvent




graphpaper.com

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