A poor sponsorship teaser for a local Music concert put together with little care or selling narrative. An A-list act like LMFAO offers strong values to a potential sponsor, but this does not impress

1. LAMC ProductionsPte Ltd
391B Orchard Road, Suite 23-01, Ngee Ann City, Tower B, Singapore 238874
Tel: 65 6324 0764
www.lamcproductions.com
30th
August2012
LMFAO gave you The Party Rock Anthem,and ignited the Shuffle Dance Craze worldwide will
perform in Singapore for their much-anticipated concert. As a lead up to the show on November 5th
LAMC Productions/Universal will be organizing a Shuffling Contest on the last week of October 2012.
The contest will be open to all ages; will create hype & mass participation from all walks of Life.
LMFAO’s Hit Party Rock Anthem, where the Shuffle Dance originated from has reached
phenomenal You Tube Views of 358, 732,144 Million & the equally infectious hit I’m Sexy And I
Knowit has had 194, 005 813 Million views. The latest single Sorry for Party Rocking is also played at
Clubs all over Singapore.
CONCERT DETAILS
Monday November 5th
2012
Venue: Singapore Indoor Stadium
Ticket Prices: $98 - $158 + Sistic Charges (subject to change)
Tickets on sale through Sistic – last week of September 2012
There will be a VIP Package Price with goodie bags & pre show drinks this is yet to be determined
Shuffling Contest Details (will only go ahead ifthere is a sponsor)
When: October 26th
/27th
Finals
Where: To Be Confirmed - most
Categories: Open for all ages
Timeline for Sponsors Commitments: end September 2012
Primary Roll out through Facebook & Twitter: end of September 2012
Closing date for Entries: 2nd
week of Oct 2012
Outreach: 98.7FM/Mandarin Radio/Schools/Dance Studios/Shopping Malls/ All Teen Magazines/

2. Winner of the Contest gets to Shuffle with LMFAO before the band performs the Party Rock Anthem at
their concert. Prizes: Top 3 Teams a cash price of $1500, $1000 & $750
Criteria for the Contest:To perform at least 90 seconds to the Party Rock Anthem,
Contest is open to both Singaporeans & non residents
Judging will be based on the following: Coordination & dance moves to the video of the Party Rock
Anthem & image & styling/presentation of the contestants
Judges:Localsponsors/ Record Label & Promoter
ABOUT LMFAO
WHO: Comprising of Redfoo & The Quest Crew
MUSIC GENRE: Electro/Hip Hop
CONCERT VENUE: Singapore Indoor Stadium
EXPECTED ATTENDANCE : 9000
HITS: Party Rock Anthem, I am Sexy And I Know It, I’m In Miami Bitch/ Champagne Showers/
Shots/Sorry for Party Rocking
SELLING POINTS: Biggest Dance hit of 2011, Party Rock Anthem topped the Music Charts & iTunes
charts all around the world/ Created the Dance Craze Shuffling. This is a mass market show children to
grandparents. The Quest Crew Won MTV’s Best Dance Crew Contest & they are on tour with LMFAO
Please see following music video links;
PARTY ROCK ANTHEM
http://www.youtube.com/watch?v=KQ6zr6kCPj8&ob=av3e
LMFAO AT THE AMERICAN MUSIC AWARDS
http://www.youtube.com/watch?v=Ms1gsTSONoU
In view of the above, we would like to have your company to be part of this most anticipated pre-event
contest. Your company will receive the following mileages according to sponsorship category:
We like to look for a few partners for our other on ground activities.
PRESENTING SPONSOR
Media Mileage:
 Extensive exposure on radio 98.7FM acknowledging you as the “Presenting
Sponsors”
 Clear Channel Advertising
 SMRT Advertising at Dhoby Ghaut/ Bishan/Harbour Front/Orchard/Ang Mo Kio/
 8 Days Advertising
 Expat Living
 Time Out Singapore October 2012/
 Juice Magazine – October 2012
 Logo inclusion on event print ads, Junior page at Straight Times
 Provision of company logo on event posters and fliers in the Official LMFAO
Concert

3.  Social Media Exposure at Facebook and XINMSN - TBD
 Tickets allocation (to be discussed) depends on cash allocation & this will be based
on 10% of the C ash fees paid
 Number of Meet and Greet Passes - 10
 Rights of Usage to Artiste and Concert Image for Print Ads (TBC)
Other options
Special section for Partner/ Customers at the concert venue, i.e Sexy And You Know It/ Sorry For Party
Rocking section or look at naming one of the standing sections at SIS – to discussed with artist
Management
In return, we would like to request for the following:
 $250,000 Cash towards the concert & $100,000 goes to the shuffling Contest.
Any branding on site will be at the cost ofthe sponsor & we have to get
clearance from the artist.
MAIN SPONSOR Fees $150,000 + $50,000 towards Shuffling Contest
Media Mileage:
 Extensive exposure on radio 98.7FM & One Mandarin Radio station to acknowledge
sponsors and partners
 Clear Channel Advertising
 SMRT Advertising – at all intersections
 Logo inclusion on event print ads, New Paper/ Provision of company logo on event
posters and fliers
 Social Media Exposure at Facebook and XINMSN - TBD
 Ticket allocation would be 10% of cash value paid
In return, we would like to request for the following;
CO-SPONSOR we are looking at $50,000k + $15,000k towards Shuffling Contest
Media Mileage:
 Provision of company logo on event posters and fliers
 Provision of company logo on backdrop banner on the event site
 Logo inclusion on: LAMC Productions, Sisticetc
 Social Media Exposure at Facebook and XINMSN - TBD
 Limited number of Tickets allocation (how many)
Respectfully yours,
Team LAMC Productions
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