Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
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Q. What are the media that you use often to get the news
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The popularity of Facebook is dominant as the information source,
followed by TV and Zalo.
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Q. What are the media that you trust?
TV is the media that has highest trust. Social media has lower
trustability despite of higher usage.
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Mediat to trust Media to use
• TV’s trustability is high against the usage.
Facebook is opposite, gaining less trust
despite of very high usage
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Posts from the news site is the one that wins highest trust,
followed by friends posts. Advertisement has least trust.
Q. What kind of information you trust in social media?
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Baomoi.com, Vnexpress.net and 23h.com.vn are among the most
popular online news media in Vietnam
Q. What are the news site that you use?
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