Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
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54% has increased the usage of social media during the
lockdown. the ratio is higher among late 20’s.
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64%
58%
68%
54%
29%
32%
29%
38%
6%
6%
6%
3%
4%
2%
Total
16-24
25-29
30-49
Increase drastically Increase slightly No change
Decrease slightly Decrease drastically
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15%
18%
19%
34%
37%
39%
41%
As I post more during lockdown
As I buy things via social media more
As more of my surroundings use the
service
As I exchange more message via social
media
As it is good to play music or video while I
do other things
As I cannot see my friends face-face
As i could see what others’ do via social
media
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.+4&#,*'2#R&B+4Y:;<=>
Due to the lockdown, there is increasing demand of knowing
others’ via online. Also social media is used to enjoy content
of music and video.
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73%
50%
38%
34%
31% 31%
18%
14%
8%
66%
57%
45%
41% 41%
38%
14% 16% 18%
66%
53%
42%
38%
46%
37%
21%
15%
28%
As I have more
spare time
As I would get
information
about Covid-19
As i could see
what others’ do
via social
media
As it is good to
play music or
video
As I cannot see
my friends
face-face
As I exchange
more message
via social
media
As more of my
surroundings
use the service
As I post more
during
lockdown
As I buy things
via social
media more
16-24
25-29
30-49
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$,#)/#'&%/)+8)3%+4"%1)4,&$)$,#".)8."#%/()S)*+22#&10#()/+)-"&)+%2"%#6)T2(+9)(+*"&2)'#/"&)"()
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5%
8%
15%
16%
19%
24%
25%
32%
To save electricity cost
As I cannot buy items on social media as
before
As I am busy during lockdown
As I post less during lockdown
As less of my surroundings use the service
As I see less friends’ posting on social
media
As I have less things to post on social
media
As I have the other things to do than
spending time on this
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%&((#,*'2#R&B+4Y:;<=>
There are some who decrease the social media usage. One
of the reasons are the fewer number of posts
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U#%#.&22;)$,#)0(&1#)+8)(+*"&2)'#/"&)"()056)V+($()&.#)%+$)&(),"1,9)&()$,#.#)&.#)2#(()$+5"*()
$+)5+($(6
33%
41% 39% 36%
35%
41% 41% 41%
23%
13% 16% 17%
9% 5% 5% 6%
Post on FB View others'
post
Communicate
via
Messenger
Listen music /
watch video
User ratio
Increase drastically Increase a little
No change Others
32%
44% 44% 40%
16-24
30% 33% 30% 29%
Post on FB View others' post Communicate via
Messenger
Listen music / watch
video
30-49
Age breakdown (Extract of “Increase drastically)”
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38%
50% 46% 40%
25-29