”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones. Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed. This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes This survey was conducted among male and female of 863 samples in September, 2021.

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;50($"%&':10,-%&"5:( ?-3,:@:,-&5:#-9,
Nearly 80% take a daily shower. Women tend to wash their
hair 2-3 times a week while men wash their hair everyday.
18%
15%
76%
78%
6%
7%
Male
Female
Several times a day Every day Less than 6 times a week
Take bath / shower frequency
Hair wash frequency
12%
6%
68%
19%
11%
21%
7%
51%
2%
3%
Male
Female
Several times a day Every day 4-6 times a week
2-3 times a week Less than once a week

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As a matter of routine, 59% have the habits of doing
skincare everyday with monthly expenses mostly ranging
from 100k – 300k VND.
14% 59% 10% 8% 9%
Several times a day Every day 4-6 times a week
2-3 times a week Less than once a week
21% 45% 16% 19%
100k VND and below 100k - 300k VND
300k - 500k VND Above 500k VND
Frequency
Monthly usage amount
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<=>A9GB

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Nearly 60% wear makeup almost everyday with monthly
expenses for makeup ranging from 100k-300k VND (36%).
37% 20% 14% 4% 19% 7%
Every day 4-6 times a week 2-3 times a week
Once a week Only for a special occasion I do not make-up
26% 36% 19% 19%
100k VND and below 100k - 300k VND
300k - 500k VND Above 500k VND
Frequency
Monthly usage amount
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<=>A9GB

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8. '#/("%0$,-/(;<#,(2*#$,30"%4,5 >(?#,:/0&#$,@,.(*/,168
Nearly 50% take more shower than before with the reason of paying more attention on
hygiene. While 8% showering less due to going out less during pandemic.
21%
26%
45%
7%
1%
Frequency change
Increase a lot Increase slightly
No change Decrease slightly
Decrease a lot
62%
39%
27%
18%
5%
As I go out less To save the cost As I do not sweat /
smell badly
As I have less issues
with body / hair
As washing product is
out of stock
Reasons for decrease
63%
45% 39%
30%
23% 17%
I pay attention to
more about hygiene
As I have more time As I need to cool
myself down
As I sweat / smell
more at home
As I have new
products that I
would like to try
As I have more
issues with body /
hair
Reasons for increase
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9. '#/("%0$,-/(;<#,(2*#$,30"%4,5 >(?#,:/0&#$,@,.(*/,1A8
There is no much difference between male and female in terms of bathing, with nearly
50% take more shower with the reason of paying more attention on hygiene.
20% 23%
28% 22%
45% 46%
6% 7%
1% 1%
Male Female
Frequency change
Increase a lot Increase slightly
No change Decrease slightly
Decrease a lot
65%
45%
33%
18%
5%
58%
31%
19% 19%
4%
As I go out less To save the cost As I do not sweat /
smell badly
As I have less issues
with body / hair
As washing product is
out of stock
Reasons for decrease
Male Female
57%
40% 42%
19%
33%
17%
73%
53%
35% 30% 25%
17%
I pay attention to
more about
hygiene
As I have more
time
As I need to cool
myself down
As I have new
products that I
would like to try
As I sweat / smell
more at home
As I have more
issues with body /
hair
Reasons for increase
Male Female
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10. '#/("%0$,-/(;<#,(2*#$,30"%4,5 9(%$,&(:/,168
45% wash their hair more regularly than before with the reason of paying more attention on
hygiene, while only 10% wash their hair less because of going out less during pandemic.
17%
28%
45%
9%
1%
Frequency change
Increase a lot Increase slightly
No change Decrease slightly
Decrease a lot
64%
39%
32% 29%
6%
As I go out less To save the cost As I have less issues
with body / hair
As I do not sweat /
smell badly
As washing product is
out of stock
Reasons for decrease
63%
45% 40%
32%
22% 20%
I pay attention to
more about
hygiene
As I have more
time
As I need to cool
myself down
As I sweat / smell
more at home
As I have new
products that I
would like to try
As I have more
issues with body /
hair
Reasons for increase
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11. '#/("%0$,-/(;<#,(2*#$,30"%4,5 9(%$,&(:/,1A8
The increase in hair wash is slightly higher among male with the reason of paying more
attention on hygiene with 57%.
18% 15%
29%
25%
45%
47%
7%
12%
1% 2%
Male Female
Frequency change
Increase a lot Increase slightly
No change Decrease slightly
Decrease a lot
62%
53%
36%
27%
7%
67%
24% 29% 31%
5%
As I go out less To save the cost As I have less issues
with body / hair
As I do not sweat /
smell badly
As washing product is
out of stock
Reasons for decrease
Male Female
57%
40% 40%
32%
20% 17%
75%
54%
39%
31%
20%
32%
I pay attention to
more about hygiene
As I have more time As I need to cool
myself down
As I sweat / smell
more at home
As I have more
issues with body /
hair
As I have new
products that I
would like to try
Reasons for increase
Male Female
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12. '#/("%0$,-/(;<#,(2*#$,30"%4,5 B(?#)C,168
57% wearing makeup less often due to Covid-19 era because they go out less or meet
less prople (92%).
2%
17%
24%
27%
30%
Frequency change
Decrease drastically
Decrease a bit
No change
Increase a bit
Increase drastically
92%
31% 24% 19%
As I go out less / meet less
people
In order to save money As I would like to make my
skin condition better
As I have difficulty in buying
makeup products
Reasons for decrease
35% 34% 33% 32% 28%
19%
8%
As I need to
refresh myself
As I have more
time to work on
makeup
As I have new
products to try
on
As it is a part of
etiquette
As I feel better
with makeup
As I meet others
online
As I meet more
people after
Covid-19
Reasons for maintain or increase
!"#$%&#+%)3#,%-4#D./)#-H#'4)M-)*F,#F1.*J)#0)(&))*#*%&#.*+#0)'%4)#6%75+89:; <=>A9GB
-38 pts

13. '#/("%0$,-/(;<#,(2*#$,30"%4,5 B(?#)C,1A8
Those who spend highly decrease the frequency of makeup highest as they stay home
more.
2% 4%
15%
20%
9%
31% 21%
19%
28%
27%
28%
26% 30%
40%
15M and
below
>15M - 30M Above 30M
MHHI
Frequency change
Decrease drastically
Decrease a bit
No change
Increase a bit
Increase drastically
83%
33%
27%
13%
96%
33%
20% 22%
97%
22%
28%
19%
As I go out less / meet less
people
In order to save money As I would like to make my
skin condition better
As I have difficulty in buying
makeup products
Reasons for decrease 15M and below
>15M - 30M
Above 30M
40%
31%
25% 23% 21% 19%
4%
28%
22%
44%
35%
41%
16%
9%
47% 47%
20%
47%
33% 33%
20%
As I need to
refresh myself
As I feel better
with makeup
As I have more
time to work on
makeup
As it is a part of
etiquette
As I have new
products to try
on
As I meet others
online
As I meet more
people after
Covid-19
Reasons for maintain or increase 15M and below
>15M - 30M
Above 30M
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- 39 - 35 - 55

14. '#/("%0$,-/(;<#,(2*#$,30"%4,5 D?%;,-($#,168
46% increase skin care frequency during Covid-19 as it is important to maintain the skin
care and have more free time for taking care of skin
20%
26%
36%
16%
2%
Frequency change
Decrease drastically
Decrease a bit
Increase drastically
Increase a bit
No change
52%
45%
33%
28%
In order to save money As I go out less / meet less
people
As I have difficulty in buying
skin care products
As I have less worry about
U.V or skin damage
Reasons for decrease
57%
49%
39% 39%
24%
13% 10%
As it is important
to maintain the
care
As i have more
time to work on
skin care
As it is a part of
etiquette
As I need to
refresh myself
As I have new
products to try
on
As I meet others
online
As I meet more
people after
Covid-19
Reasons for maintain or increase
!"#$%&#+%)3#,%-4#3/5*#F.4) '4)M-)*F,#F1.*J)#0)(&))*#*%&#.*+#0)'%4)#6%75+89:; <=>A9GB
+28 pts

15. '#/("%0$,-/(;<#,(2*#$,30"%4,5 D?%;,-($#,1A8
High skin care spenders increase their attention to skin care, as they understand the
importance of skin care + they have more time / need refreshing
5%
26%
37%
34%
18%
27%
40%
38%
20%
19% 14% 14%
2% 2% 2%
Below 200k >200k -
500k
Above 500k
Frequency change/
skincare spending
Decrease drastically
Decrease a bit
No change
Increase a bit
Increase drastically
61% 57%
21%
14%
33% 29%
43% 48%
67%
44%
11%
56%
In order to save money As I go out less / meet less
people
As I have less worry about
U.V or skin damage
As I have difficulty in buying
skin care products
Reasons for decrease
Below 200k
>200k - 500k
Above 500k
43% 40%
26% 26% 25%
5% 5%
50%
65%
18%
49% 44%
13% 10%
58%
76%
32%
46%
56%
30%
22%
As i have more
time to work on
skin care
As it is important
to maintain the
care
As I have new
products to try
on
As it is a part of
etiquette
As I need to
refresh myself
As I meet others
online
As I meet more
people after
Covid-19
Reasons for maintain or increase Below 200k
>200k - 500k
Above 500k
!"#$%&#+%)3#,%-4#3/5*#F.4) '4)M-)*F,#F1.*J)#0)(&))*#*%&#.*+#0)'%4)#6%75+89:; <=>A9GB
+18 + 28 + 48

16. E:#$ *+C0=0<+,.+,.#()*+,-($#,.#/("%0$:,4)$%;<,-0"%4567

17. User could be broken down into 4 types based their beauty care frequency change
E:#$,*+C0=0<+,
25%
42%
16%
17%
Group who increase makeup and / or skin care (while the other is maintained)
Group who decrease makeup , while skin care is maintained / increased
Group who decrease both makeup / skin care
No change / others
• Monthly spending: Makeup - 348K VND, Skin care - 316K VND
• Those who like makeup daily and like it to make them feel good
• Monthly spending: Makeup - 369K VND, Skin care - 382K VND
• Those who do not feel the need of makeup as they do not meet
others, but understand the imporatnce of regular skin care
• Monthly spending: Makeup - 287K VND, Skin care - 276K VND
• Those who do not have the custom of frequent skin care, while make up was
done highly. The usage decreased due to stay home + save money

18. Those who are more interested in both of makeup and skincare during Covid-19 as they
like makeups to enjoy their spare time, while understanding the importance of skin care.
;9<+)=+5&<.,5<.'<.+-$</+,$<'><*5<&-%(<$2$(<.0'8?0<9@*<+.<0'*$<
.'<-$$1<*5<&-%(<0$+).05:A<B CC<5$+,&<')3D EF#:
;6&<+<*+..$,<'><,'8.%($D<9<3'<*+-$81<+(3<&-%(/+,$<$2$,53+5:A<
B GG<5$+,&<')3D<EF#:
;9<.+-$<4$..$,</+,$<'><*5<&-%(<+(3<0+%,<+&<=$))<+&<%*1,'2$<*+-$81<
&-%))&<38,%(?<F'2%3HIJA<B CI<5$+,&<')3D<E+('%
;9<0+2$<*',$<>,$$<.%*$<.'<.+-$</+,$<'><*5<&-%(<+(3<0+%,<
38,%(?<F'2%3HIJ<1+(3$*%/:A<B CK<5$+,&<')3D<!8+(?<L,%
Makeup /skin care both / either increased (the other maintained)
13% 60% 27%
Several times/ day Every day Others
Skin care before covid
Monthly spending = 316K
38% 29% 33%
Daily 4-6 times/ wk Others
Makeup before covid
Monthly spending = 348K

19. B(?#)C,4#-$#(:#4 / skin care maintained/increased
This groups are the ones who understand the imortance of regular skin care, while
decrease makeup less due to less opportunities to meet others / go outside
;9<.+-$<4$..$,</+,$<'><*5<&-%(<+(3<0+%,: 9<1,$>$,<.'<(+.8,+)<
%(?,$3%$(.&<>',<&-%(/+,$:A<B GM<5$+,&<')3D<EF#
;9<>'/8&<*',$<'(<&-%(/+,$<,'8.%($<+(3<=$+,<)$&&<*+-$81<%(<.0$<F'2%3H
IJ<$,+<>',<,$1+%,%(?<+(3<,$2%.+)%N%(?<.0$<&-%(:A<B GM<5$+,&<')3D<EF#
;9.@&<*',$</'(2$(%$(.<.'<.+-$</+,$<'><*5<&-%(<+.<0'*$<=%.0<
2+,%$.5<'><1,'38/.&<=0$(<9<0+2$<>,$$<.%*$:<O$?+,3%(?<*+-$81D<9<
3$/,$+&$<+<)'.<4$/+8&$<'><('.<?'%(?<'8.<38,%(?<F'2%3HIJ:A<B GP<
5$+,&<')3D<E+('%
;9<0+2$<*8/0<*',$<.%*$<>',<&-%(<+(3<0+%,</+,$<=%.0<&8%.+4)$<1,'38/.&:
9<3'<('.<($$3<.'<*+-$81<4$/+8&$<'><=$+,%(?<>+/$<*+&-<=0$(<?'%(?<
'8.<38,%(?<F'2%3HIJ<1+(3$*%/:A<B PK<5$+,&<')3D<EF#
19% 60% 21%
Several times/ day Every day Others
Skin care before covid
Monthly spending = 382K
38% 14% 48%
Daily 4-6 times/ wk Others
Makeup before covid
Monthly spending = 369K

20. F#-$#(:#,G(?#)C,@,:?%;,-($#
This group decrease the frequency of both skin care / makeup as they feel less necessity
as they stay home, in addition to the motivation to save cost
;9.@&<*',$<3%>>%/8).<.'<485<&-%(/+,$<1,'38/.&<38,%(?<)'/-3'=(<&'<
.0$<>,$Q8$(/5<'><*5<&-%(</+,$<%&<)'=$,<.0+(<4$>',$:<9<'()5<8&$<
&'*$<&-%(/+,$<1,'38/.&<+&<($$3$3:A<B GG<5$+,&<')3D<R+<S+(?
;L0$<>,$Q8$(/5<'><3'%(?<&-%(/+,$<+(3<=$+,%(?<*+-$81<%&<
)'=$,<.0+(<4$>',$<+&<('.<?'%(?<'8.<38,%(?<F'2%3HIJA<B GI<
5$+,&<')3D<EF#
;9<&.+5<+.<0'*$<+))<.0$<.%*$ &'<9<3'<&-%(/+,$D<*+-$<81<+(3<
0+%,</+,$<)$&&<.0+(<4$>',$:A<B CP<5$+,&<')3D<E+('%
;9<1,$>$,<.'<8&$<0'*$*+3$<(+.8,+)<1,'38/.&<>',<&-%(</+,$<+(3<
*+-$<81<)$&&<4$/+8&$<'><('.<?'%(?<'8.A<B GT<5$+,&<')3D<E+('%
6% 48% 46%
Several times/ day Every day Others
Skin care
Monthly spending = 276K
46% 14% 40%
Daily 4-6 times/ wk Others
Makeup
Monthly spending = 287K

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