The document outlines 11 corporate lessons learned from the movie "Rocket Singh": 1. Money does not equally motivate everyone; tailor your motivational approach. 2. You need the right aptitude for sales, not just academic marks. 3. Breaking the ice and asking others is prerequisite for being a good salesperson. 4. An organization cannot expect honesty if it encourages dishonest practices with clients. 5. Delighted customers are ambassadors and referrals can generate more business than marketing.

1. The 11 Corporate Lessons from Movie ‘Rocket Singh’
The 11 Corporate Lessons from Movie
Rocket Singh
SALESMAN OF THE YEAR
Reviewed by:
Ashraf Chaudhry
Sales & Marketing Trainer & Author of International Best Seller
The Craft of Selling “YOURSELF”
Email: ashraf@ashrafchaudhry.com
Cell: +92 321 9274723
Timezone: GMT+5
1st February 2010
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2. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Money & Motivation
Lesson # 1
Money doesn’t motivate everybody equally.
• You cannot always convince people with money only.
• You need to persuade, converse, negotiate and engage.
• Money is one of the several variables of motivation. Someone needs just sweet
words and someone needs a little persuasion.
• Tailor the approach of motivation. Use money where it is required only.

3. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Right Aptitude
Lesson # 2
To thrive in sales, you need right aptitude (not just marks on your degrees).
You can be a topper in the university and the greatest number cruncher on planet earth but
may not be a great salesperson (an influencer, a persuader and negotiator.) To be a great
salesperson, you need to have right aptitude……an aptitude of empathy, an aptitude to see
beyond the obvious.

4. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Ice- breaking
Lesson # 3
“Disturbing” others is pre-requisite to be salesperson.
Asking (or disturbing people) is pre-requisite to become a great salesperson. If you are
hesitant to break the ice, start conversations and ask for help and guidance and engage
people in discussions, you then need to cultivate people skills. Great salespeople come one
step forward, after saying hello, they confidently say, “Can you please help me”?

5. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Honesty & Integrity
Lesson # 4
What is good for the goose cannot be bad for the gander!
Don’t expect honesty from salespeople in the organization if you encourage them to
become kick-backers and bribers with the clients. If organization encourages its sales and
marketing teams to bribe the clients’ organization to take orders, it is, in fact, plowing the
seeds of dishonesty in the organizational culture. Organization has no right to expect
internal integrity and honesty if it is promoting malpractices in the clients’ organizations.

6. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Customer Service
Lesson # 5
The greatest secret of success in business: Satisfied Clients
Customer Service (24/7) makes the organizations outsmart the competition. In order to
thrive and excel in the business, organizations need to cultivate a service culture across the
board. You cannot afford to forget the customer once you take the check.
Delighted and satisfied customers are your ambassadors and their referral can generate
more business than you can handle.

7. The 11 Corporate Lessons from Movie ‘Rocket Singh’
About Ashraf Chaudhry
Despite his early education from roofless and ghost schools of rural
Pakistan, he graduated from no less than Institute of Business
Administration (IBA), Karachi. He has worked for around one and a half
decade for blue chip companies like Chevron, Tapal Tea, Pearl
Continental & Marriott Hotels and Worldcall Group before joining
corporate training industry.
He is author of international best-seller The Craft of Selling “YOURSELF”.
He is also co-author with Bob Urichuck, Sales Trainer ranked # 7 in the world, for their up-
coming sales novel, The 10 Commandments of Selling: Story of Danial, to be launched world-
wide in June 2010.
Some of the most popular training programs created by Ashraf Chaudhry are:
1. The 10 Commandments of Selling
2. The Real Guerrilla Selling
3. Heart Selling
4. Unlocking the Real “YOU”
5. Raising Sales Infantry
To book Ashraf Chaudhry for customized Sales & Marketing trainings and for conferences,
please call Ms. Faiqa Hafeez at +92 321 9444 522 or drop an email at
ashraf@ashrafchaudhry.com
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8. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Intra-preneurship
Lesson # 6
Make people Partners in business; they will be no more Pain!
If associates are treated like partners, they will own the organization. Allow them to grow
as the company grows. If humans are treated as Resources and Capital meant to be
consumed and used, they will act like leaches sucking away the vital veins of the
organization and reaching out to the bone marrows. Sales & Marketing people employed on
fixed salary work from 9 to 5. If they are partners in the profitability, they will sell even in
dreams and will become killer sales machines……timeless and spaceless. Mediocres
become Masterminds when they are involved.

9. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Value of Zero
Lesson # 7
Even zero has the value.
Zero is magical in character. It can multiply the value of any number if placed rightly. The
lowest person in the organizational hierarchy can do wonders if he/she is put at the right
place. And genius can ruin the whole game if placed wrongly. Matching of inherent talent
with job description is critical for success of the organization.

10. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Inherent Quality of “Rise & Fall”
Lesson # 8
Every one is born with potential of ‘vice & virtue’.
Every employee has both the qualities……the qualities of Rising & Falling in career. Which
quality is dominant, determines your destiny. Certain attitudes will put a gravitational pull
on you while others will make you ‘sky’s the beginning’ type.

11. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Risk Taking
Lesson # 9
Spiderman also takes the risk.
Jumping out of comfort zones, taking initiatives and playing with risks is what makes the
difference. If you are stuck in the grooves of ‘safety’, you end up nowhere. The road from
Good to Great is paved with taking initiatives. The biggest risk in life is to avoid the risk.
Even Spiderman has to take the risk.

12. The 11 Corporate Lessons from Movie ‘Rocket Singh’
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13. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Team building
Lesson # 10
You need a loyal team to build Rocket Sales Corporation.
Great organizations are built by great teams and not by accident. Teams are built by
reinforced trust, mutual respect, sharing and caring. The trust deficit among the team
members erodes the team spirit. Build a great team; build a great organization.

14. The 11 Corporate Lessons from Movie ‘Rocket Singh’
On Gathering Intelligence
Lesson # 11
If salesperson cannot read the paper in reverse, he/she is blind.
Every Sales & Marketing person has to keep his/her eyes and ears open to scan the
information regarding prospects, competition and the market influencers. In the game of
business, right information at the right time gives you ‘unfair’ advantage. Be the corporate
Sherlock Holmes.

15. The 11 Corporate Lessons from Movie ‘Rocket Singh’
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