Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
10. Business Plan versus Business Planning
A document investors make you write
that no one reads
A critical thinking exercise for
avoiding the innovator’s bias
19. Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
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?
Your business model is the product
20. Problem
Top 3 problems
Solution
Top 3 features
Unique Value
Proposition
Single, clear,
compelling message
that states why you
are different and
worth paying
attention
Unfair Advantage
Can’t be easily
copied or bought
Customer
Segments
Target customers
Key Metrics
Key activities you
measure
Channels
Path to customers
Cost Structure
Customer Acquisition Costs
Distribution Costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons
Attribution-Share Alike 3.0 Un-ported License.
PRODUCT MARKET
21.
22.
23.
24. Problem
Top 3 problems
Solution
Top 3 features
Unique Value
Proposition
Single, clear,
compelling message
that states why you
are different and
worth paying
attention
Unfair Advantage
Can’t be easily
copied or bought
Customer
Segments
Target customers
Key Metrics
Key activities you
measure
Channels
Path to customers
Cost Structure
Customer Acquisition Costs
Distribution Costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons
Attribution-Share Alike 3.0 Un-ported License.
PRODUCT MARKET
45. Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Time
46. Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Time
47. Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Validate
Qualitatively
Time
Product/Market
Fit
48. Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Validate
Qualitatively
Scale
Verify
Quantitatively
Time
Product/Market
Fit
49. Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Validate
Qualitatively
Verify
Quantitatively
Time
Scale