How to convert possible customers to leads

1. INBOUND MARKETING

2. MARKETING METHODOLOGY
SATISFACTIONACTIONDESIREATTENTION

3. ATTENTION
BLOGGING
 Pick a topic and title
Promote rewards on your blogs to increase lead generation
Promote your blog post
Analyse the performance of your blog post

4. ATTENTION
SOCIAL MEDIA AMPLIFICATION
 Set SMART goals
 Create a strong social media content plan
 Identify the platforms that your possible prospects are on
Amplify content with social media that links directly to a page on its
website
Measure the number of engagements with your brand

5. ATTENTION
SEO STRATEGY
Do keyword research
Promote your content Earn links to your content
Optimize content around a primary keyword
Create content around your keywords

6. DESIRE
CALL-TO-ACTION
Make it action-oriented
Use strong and appropriate on-page placement
Test changes and analyse their results
Make it attention-grabbing
Include keywords consistent with offer & landing page

7. CONVERSION
CTA LANDING PAGE THANK YOU PAGE

8. DESIRE
WAYS TO EDUCATE
Whitepaper
Infographic
Videos
Case study
Guides
ebook
Webinar
SlideShare Deck
Checklist
Research report

9. ENGAGE
CALLS
Build Rapport
Know your audience
Speak the prospect’s language
Be helpful
E MAIL
Determine your audience
Send the right email at the right time
Nurture your lead into a customer
Segment your contacts database

10. CUSTOMER DELIGHT – THE PROCESS
Listening
Asking
Serving
Following up