1. Corporate Giving Guidelines
Guiding Your Organization to Success

2. Corporate Giving
Corporate giving, also known as corporate philanthropy, refers to the act
of for-profit companies donating some of their profits or resources to charity.
Donations may come from the company directly, or through a separate,
company-sponsored foundation or public charity.

3. PART I:
WHY
SHOULD
CORPORATIONS
GIVE?

4. Does it really improve the
bottom line?
76% of consumers indicate they
would switch brands to one associated with a good
cause...
87% of employees at companies with
philanthropic programs feel a stronger sense of loyalty to
their employer.

5. Benefits of Corporate Giving
help companies build customer loyalty
recruit and retain employees
stand out in a crowded marketplace
helps improve a company’s bottom line

6. External Benefits
Improved customer loyalty
Enhanced reputation and standing in the community
Increased name recognition and brand awareness
Beneficial business-to-business relationships with
nonprofits
Healthier, more livable and economically stronger
communities

7. Internal Benefits
Competitive advantage in attracting and retaining
employees
Leadership and development opportunities for employees
Exposure of senior staff to new ideas and important social
movements
Improved internal communication and common purpose

8. Average consumers want to live more responsibly

9. Average consumers want to live more responsibly
sustainably

10. Average consumers want to live more responsibly
sustainably
ethically

11. Average consumers want to live more responsibly
sustainably
ethically
green

12. Average consumers want to live more responsibly
sustainably
ethically
green
greenily

13. PART II: You’ve got money.
WHO SHOULD YOU GIVE IT TO?

14. Probably not your dog.
efforts to improve diversity of
people studying veterinary
sciences
support organizations preventing
animal cruelty
provide aid to people who can’t
afford to properly feed or care for
their pets
HOTEL MOGUL LEONA HELMSLEY

15. Align with your
MISSION
✤ Through no fault of their own,
more than four million dogs
end up in shelters and dog
rescue organizations every
year, and nearly half of them
never find a place to call
home. Our mission is to help
those dogs by providing grants
to 501(c)(3) shelters and
rescue groups—and by
encouraging dog adoption.

16. The Pedigree
Adoption Drive
http://
www.youtube.com/
watch?

17. Pedigree Guidelines
How is it determined which shelters and breed rescues will be
recipients of grants from the Foundation?
A: All organizations seeking grants should be a
501(c)(3) non-profit entity whose activities focus
on helping shelter and/or breed rescue dogs find
loving homes, and meet other criteria established
by the Foundation's Board of Directors. A
registration process will guide
non-profit organizations through the eligibility
questions and application process. All
organizations that meet the criteria and submit an
application by the deadline will receive funding in
an amount determined by the Foundation.

18. Some Considerations
Does your giving policy align with
your culture, vision, values,
assets?
Will it generate positive
publicity?
Is it specific and focused?

19. Be Strategic

20. What do your customers value?

21. Champion their causes...

22. WILL YOU GIVE GLOBALLY?
OR IN YOUR OWN BACKYARD?

23. Understand that giving is political.

24. PART III:
Ways to

25. Corporate Giving Options
Corporate giving program - funded as part of
their annual operating budgets. Administered by
corporate staff and directed by CEO.
Not subject to rules and regulations governing
private corporate foundations.

26. Corporate Foundation
Companies can create
an independent, tax-
exempt private
foundation
Subject to same rules
and regulations as
other private
foundations

27. Corporate Community
Fund
Corporations can
establish a community
fund without incurring
the cost of setting up
a private foundation

28. Employee Matching &
In-Kind Donations
Payroll deductions
Employee charitable
gifts
Volunteer time
Donations of products

29. PART IV: Writing Guidelines
MAKE IT EASY AND UNDERSTANDABLE

30. State your purpose #1
Sony SCA Guidelines for Giving
Sony's company-wide philanthropic efforts reflect the diverse interests of our core businesses
arts education, arts
and focus on several distinct areas:
and culture, health and human
services, civic and community
outreach, education, and
volunteerism. Each operating company has its own philanthropic priorities
and unique resources. While positive consideration is given to efforts that promote literacy and
basic educational competency, the company also seeks to apply its financial, technological,
and human resources to the encouragement of the creative, artistic, technical, and scientific
skills required of tomorrow's workforce.

31. Define eligibility #2
Exclusions • Organizations whose prime
purpose is to influence legislation
• Organizations that discriminate on • Testimonial dinners in general
the basis of race, color, creed, • For-profit publications or
gender, religion, age, national organizations seeking
origin, or sexual orientation advertisements or promotional
• Partisan political organizations, support
committees, or candidates and • Individuals seeking self-
public office holders advancement
• Religious organizations in support • Foreign or non-U.S.-based
of their sacramental or theological organizations
functions • Organizations whose mission is
• Labor unions outside of the U.S.
• Endowment or capital campaigns
of national origin

32. Outline Application
#3
Process
Grant Application Procedures history, activities, purpose, and
proof of 501 C (3) status as an
The company welcomes requests for organization that is not a private
support throughout the year within the foundation
guidelines and program areas set forth. • History of previous support from
We do not consider multi-year requests Sony Corporation of America or any
for support. other Sony business unit
• The amount being requested
There is no grant application form.
• A description of the purpose for
Requests must be submitted in writing
which the grant is requested
and should include the following
information:
• A brief, written description of the
organization on its official
letterhead, including its legal name,

33. Review Process
Review and Evaluation of Grant proposed materials. We do not
Requests respond to telephone follow-ups. We
appreciate your cooperation.
Requests and supporting materials Since the company receives funding
are carefully reviewed. If the request requests far in excess of its annual
is within the Corporate Giving grants program budget, it must often
guidelines and program priorities, and decline support to worthy
available funds permit consideration organizations and programs. Such a
of this request, the organization may response does not reflect in any way
be asked to provide more complete a negative appraisal of the
information before a decision is prospective organization or the value
made. of its services.
Notification of grant request approval
or rejection will be made in writing
within one month of receipt of all

34. Successful
Guidelines...
Encourage employee participation in charitable giving
Are based on a strategy, process, budget, rationale for
giving
Keep top level management involved

35. Minimize confusion...
14.4 billion in
corporate giving funds
annually
Thousands of
applications to review

36. Create Positive Image
Guidelines are visible
and directly linked to
company branding &
image
A public document
that can build or
damage reputation

37. Ultimately...
BENEFIT SOCIETY
BENEFIT BUSINESS
create a win-win.