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Packaging+: what does online have to do with packaging?
1.
Packaging+
What does online have to do with packaging TOTAL IDENTITY 2012 Total Active Media 1 Martijn Arts
2.
© TOTAL ACTIVE
MEDIA Power of Packaging Martijn Arts @arts118
3.
TOTAL IDENTITY
Activities Areas Positioning Consultancy Profiling Design Packaging Founded Publishing 1963 TOTAL DESIGN Interaction PR 2000 changed name Campaign TOTAL IDENTITY Network partners Group CDR TOTAL IDENTITY Gramma TOTAL PUBLIC WirDesign TOTAL ACTIVE MEDIA Vermeulen ALLCOMMUNICATION SOFTWARE Locations No staff Amsterdam © TOTAL ACTIVE MEDIA 85 Antwerp Berlin Braunschweig Den Haag Landgraaf Seoul
4.
TOTAL ACTIVE MEDIA
Activities Design Realisation Communication Ambition Mapping Mixing Moving people Founded 1996 ZaPPWeRK 2007 changed name TOTAL ACTIVE MEDIA No staff © TOTAL ACTIVE MEDIA 18
5.
MARTIJN ARTS
Details Lives in Amsterdam Born in 1973 MsC Delft Tech. University marts@totalactivemedia.nl Total Active Media Founder (1996) Managing director Total Identity Shareholder Board of directors Social networks LinkedIn: martijnarts Twitter: @arts118 © TOTAL ACTIVE MEDIA
6.
why am I
here ? I am an online guy... © TOTAL ACTIVE MEDIA
7.
ÖSTERREICHISCHE POST AG
15.500 m2 10.000 per hour 170.000 a day (max) 40% is bought via web 20.000 from Amazon (max) © TOTAL ACTIVE MEDIA
8.
© TOTAL ACTIVE
MEDIA 3,0, … WEB 1.0, 2.0,
9.
Web
Everybody's first time © TOTAL ACTIVE MEDIA Web 1.0 Internet seen as antisocial 1997 - 2007 Internet as speciality Use only on workstation
10.
Web
Hype or marketing term © TOTAL ACTIVE MEDIA Web 2.0 User generated content 2007 - 2010 Social-networks flourish Different places and moments
11.
Web
People are part of the web © TOTAL ACTIVE MEDIA Web 3.0 More seamless & interoperable 2010 - 2012 Open X, -ID, -APIs, -Data, -source Everywhere anytime
12.
Web © TOTAL ACTIVE
MEDIA Web integrates in real world Web 4.0 Technology is becoming invisible 2013 - ... Everything is touchable
13.
What about
Packaging...? © TOTAL ACTIVE MEDIA
14.
What
is © TOTAL ACTIVE MEDIA package design is... sales & promotions
15.
What
is © TOTAL ACTIVE MEDIA package design is... containing contents
16.
What
is © TOTAL ACTIVE MEDIA package design is... intelligent design
17.
What
is © TOTAL ACTIVE MEDIA package design is... information design
18.
What
is © TOTAL ACTIVE MEDIA package design is... helping people understand
19.
What
is © TOTAL ACTIVE MEDIA package design is... helping people out
20.
What
is © TOTAL ACTIVE MEDIA package design is... imagination
21.
What
is © TOTAL ACTIVE MEDIA packaging design is... (bar-) coding products
22.
What
is © TOTAL ACTIVE MEDIA packaging design is... protecting products
23.
What
is © TOTAL ACTIVE MEDIA package design could mean... fun, art and entertainment
24.
What
is © TOTAL ACTIVE MEDIA package design could mean... social bonding & making friends
25.
What
is © TOTAL ACTIVE MEDIA package design could mean... identity
26.
What
is © TOTAL ACTIVE MEDIA package design could mean... high-tech
27.
© TOTAL ACTIVE
MEDIA but is this new ?
28.
Trends in
Packaging... © TOTAL ACTIVE MEDIA
29.
Trends © TOTAL ACTIVE
MEDIA Weight reduction Logistical trends Stronger packaging http://www.ecolean.com/
30.
Trends © TOTAL ACTIVE
MEDIA Improved temperature stability Containing trends Improved protection against ... Container that checks content! http://earth911.com/news/2010/03/19/future-packaging-could-actually-think-for-itself/
31.
Trends © TOTAL ACTIVE
MEDIA Sustainable packaging Environmental trends Cradle to cradle Biodegradable packaging http://www.earthshell.com/
32.
Trends © TOTAL ACTIVE
MEDIA Typography Graphical trends Simple graphics Retro-interpretation http://www.xymara.com/index/designerscorner/Spotlight/12806/Packaging-Trends.htm
33.
Trends © TOTAL ACTIVE
MEDIA Guerrilla Marketing trends Infographics Unboxing (movies)
34.
© TOTAL ACTIVE
MEDIA but is this me ?
35.
TechTrends in
Packaging... © TOTAL ACTIVE MEDIA
36.
Tech © TOTAL ACTIVE
MEDIA Logistics and coding: RF-ID, QRcode, HCCB, barcodes...
37.
Tech © TOTAL ACTIVE
MEDIA Community and word-of-mouth: Social media packaging http://www.psfk.com/2009/07/perriers-social-media-packaging.html
38.
Tech © TOTAL ACTIVE
MEDIA (multi) Sensory sales: Passive, active and intelligent packaging http://www.packagingconsultancy.com/food-packaging.html
39.
Tech © TOTAL ACTIVE
MEDIA Mobile first: Everything can be done and detected by iPhone
40.
Tech © TOTAL ACTIVE
MEDIA Detection and sensors: Electronically conductive ink http://www.xymara.com/index/news/TechnicalNews/5009/ciba_xymara_electra.htm en http://www.packaging-gateway.com/news/news1817.html
41.
Tech © TOTAL ACTIVE
MEDIA Informative: Augmented Reality (AR)
42.
Tech © TOTAL ACTIVE
MEDIA Personalization: Printing on Demand (PoD)
43.
Tech © TOTAL ACTIVE
MEDIA Ecomagination: Think different!
44.
this is me!
so more on this... © TOTAL ACTIVE MEDIA
45.
© TOTAL ACTIVE
MEDIA videos...
46.
TOTAL IDENTITY
http://www.youtube.com/watch?v=7tzB4a1AyJo Unboxing
47.
TOTAL IDENTITY
http://www.youtube.com/watch?v=eob532iEpqk RF-ID
48.
TOTAL IDENTITY
http://www.youtube.com/watch?v=tpuv1hAUaOU Printed electronics
49.
TOTAL IDENTITY
http://www.youtube.com/watch?v=_S_CekfLcug Augmented reality
50.
TOTAL IDENTITY
http://www.youtube.com/watch?v=deUDtw_GHew Gamification
51.
TOTAL IDENTITY
http://www.youtube.com/watch?v=gQBjJjpkjl0 Multipurpose
52.
© TOTAL ACTIVE
MEDIA Summary
53.
TechTrends
Logistics and coding Community and word-of-mouth (multi) Sensory sales Detection and sensors Informative Personalization Ecomagination © TOTAL ACTIVE MEDIA
54.
TechTrends
Logistics RF-ID: tagging the real world Community Mobile devices: Scanning everywhere (multi) Sensory e-Ink: updateable paper Detection Sensors: Everything senses everything Informative Augmented reality: enriching reality Personalization PoD: mass customization Ecomagination Minimal: classic becomes future © TOTAL ACTIVE MEDIA
55.
Future?
Logistics self regulation Community emerging mass markets (multi) Sensory creating an experience Detection improving the contents Informative educational Personalization maximizing margin Ecomagination new life © TOTAL ACTIVE MEDIA
56.
so now I
know this... what’s next? © TOTAL ACTIVE MEDIA
57.
take care
of the s ingle-parcel consumer © TOTAL ACTIVE MEDIA
58.
© TOTAL ACTIVE
MEDIA
59.
© TOTAL ACTIVE
MEDIA Power of Packaging Martijn Arts @arts118
60.
Tnx TOTAL IDENTITY
2012 Total Active Media 60 Martijn Arts
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