"+ 100 EXTRA guerrilla marketing examples" was made in reaction to the success on- and offline of the first presentation (over 30k views!). These are 100 extra examples of the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites! I am still working on the card game which will be published within two months.

1. +100 -e
x tra -
guerrilla examples in 5 more minutes!
© TOTAL IDENTITY
2010
Total Active Media
Total Identity
1 Martijn Arts

2. GUERRILLA MARKETING
n in.’
Described 1983
io m
at 5
Jay Conrad Levinson
nt in
An American marketeer
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ot e
y ng
m ti
to rke
up ma
ow illa
ll r
fo er
a u
g
© TOTAL IDENTITY
0+
‘ 10

3. DEFINITION
The concept of guerrilla marketing was invented as
an unconventional system of promotions that relies
on time, energy and imagination rather than a big
marketing budget. Typically, guerrilla marketing
campaigns are unexpected and unconventional;
potentially interactive; and consumers are targeted
in unexpected places. The objective of guerrilla
marketing is to create a unique, engaging and
thought-provoking concept to generate buzz, and
consequently turn viral

4. KEYWORDS
1.Not a big budget
2.Unexpected
3.Unconventional
4.Interactive
5.Unexpected places
6.Buzz / turn viral

5. KEYWORDS
1.Not a big budget cheap
2.Unexpected surprise
3.Unconventional different
4.Interactive active
5.Unexpected places places
6.Buzz / turn viral buzz

6. guerrilla is...

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108. e a’
lin
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@arts118 n ta
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© TOTAL IDENTITY
2010
Total Active Media
Total Identity
108 Martijn Arts