How does the mobile trend impact your peer-to-peer fundraising campaigns and events? We looked at the behavior of 40,000+ event registrants and discovered that participants using mobile web and mobile apps in a run, walk or ride are raising on average 121% more than non-mobile users.

1. Mobile Matters!
The powerful impact of mobile technology on event fundraising

2. Current mobile internet traffic patterns
Overall
Traffic Overall
eCommerce
10% 8%
Percentage mobile …

3. Traffic across the Artez platform
Over 10% of traffic to our
fundraising & donation pages
is from mobile devices…
Up from 4% in 2011

4. The question we’re all asking…
How does the mobile trend impact your
peer-to-peer fundraising
campaigns and events?

5. Answering the question: The technology
Mobile Web Pages

6. Answering the question: The technology
Mobile Web Apps

7. Answering the question: Methodology
• We looked at 11 North American events using online
fundraising pages, mobile web pages & mobile apps
Causes included: Healthcare & disease
research, environment protection, religious
issues, and corporate foundations
• Funds raised by the campaigns ranged between:
$100,000 to $1.4 million

8. Answering the question: The pool of data
• 42,129 event participants in total
• 20,623 active fundraisers (raised above $0)
• 93,702 individual donations
$ 5,593,858 raised online

9. Mobile use from two perspectives
Donors
Participants

10. Donors & Mobile Technology
Do donors give
through mobile
devices when
pledging a gift in
an event like a
run, walk or ride?

11. Donors ARE pledging on mobile devices!
On average, 4% of all online
donations in the events were
made on a smartphone or tablet
The mobile web donation
range within campaigns was
2% - 6%

12. Average donation sizes per channel
$48.88
$60.11 mobile
online

13. Let’s look at your event participants
How does mobile
technology make
your event
participants better
fundraisers?

14. How could your participants fundraise?
We looked at how participants
logged into their fundraising tools
and found three types of user…
1. Using online pages only
2. Using online pages & mobile web pages
3. Using online, mobile pages & a mobile app

15. How many participants are “mobile”?
24% of all event
registrants logged
into fundraising
tools on mobile
web, used a mobile
app or fundraised
with both.

16. Did you know?
On average in events, we found only 50%
of participants actually fundraised.
So, are participants who use mobile
technology more likely to raise over $0?

17. Participants raising over $0

18. Mobile impact on participant behavior
Event participants who use a mobile device to
log into their fundraising tools are far more
likely to raise money for your cause!

19. Fundraising success & mobile participants
Users of mobile technology
raised more in fundraising
event than those not using it…
On average 2.2x more
Heaviest mobile users raised almost three
times more (2.95x)!

20. Number of donations per participant
Do mobile
users bring
in more
donations?
Participants using mobile web and apps received more
donations than other registrants.

21. Number of donations per participant
Do mobile Using mobile web & mobile apps
participants increases the number of donations
get more by 113%!
donations?
Yes!
Yes!

22. Remember the 24% who were mobile?
Those 24% mobile enabled event registrants raised
80% of the funds overall.
Your most engaged fundraisers
use mobile devices to help you
raise money!

23. That’s the “mobile lift”!
On average, 24% of
your participants are
raising on average
121% more when
given mobile tools

24. More information?
For a demo of our
system or more
information about
our products …
www.artez.com
1.877.815.8777