Learners will be able to…
1. apply strategies in analyzing and deconstructing media messages (SSHS).
I- Media Literacy
A.Preview of the Questions for Deconstructing Media messages
B.Formative Assessment: Class Discussion
C.Deconstructing Media Messages: TV Commercial
D.Performance Task: Written Output
1. Deconstructing Media Messages: TV Commercial
Media and Information Literacy (MIL) 4. Types of Media (Part 3): Performance Task: Deconstructing Media Messages
1. MEDIA AND INFORMATION LITERACY (MIL)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
MEDIA LITERACY (Part 3)
Performance Task- Deconstructing
Media Messages
MIL PPT 11, Revised: June 11, 2017
3. TOPIC OUTLINE
I- Media Literacy
A. Questions for Deconstructing Media messages
B. Formative Assessment: Class Discussion
1. Deconstructing Media Messages:TV Commercial
C. PerformanceTask: Written Output
1. Cooperative Learning: Deconstructing Media
Messages:TV Commercial
4. 1. Whose message is this?Who created or
paid for it?Why?
2.Who is the “target audience”? What is their
age, ethnicity, class, profession, interests,
etc.?What words, images or sounds
suggest this?
PREVIEW OF THE QUESTIONS
FOR DECONSTRUCTING MEDIA MESSAGE
5. 3. What is the “text” of the message? (What
we actually see and/or hear: written or
spoken words, photos, drawings, logos,
design, music, sounds, etc.)
4. What is the “subtext” of the
message?(What do you think is the hidden
or unstated meaning?)
PREVIEW OF THE QUESTIONS
FOR DECONSTRUCTING MEDIA MESSAGE
6. 5. What kind of lifestyle is presented? Is it
glamorized? How?
6. What values are expressed?
7. What positive messages are presented?
What negative messages are presented?
PREVIEW OF THE QUESTIONS
FOR DECONSTRUCTING MEDIA MESSAGE
7. 8. What groups of people does this message
empower?What groups does it
disempower? How does this serve the
media maker's interests?
9. What part of the story is not being told?
PREVIEW OF THE QUESTIONS
FOR DECONSTRUCTING MEDIA MESSAGE
8. JolliSavers Meals
By Jollibee Philippines
https://www.youtube.com/watch?v=0Wh-
nrEkBD8
FORMATIVE ASSESSMENT
DECONSTRUCTING MEDIA MESSAGE:
JOLLISAVERS MEALS TV AD
9. 1. Whose message is this?Who created or
paid for it?Why?
2.Who is the “target audience”? What is their
age, ethnicity, class, profession, interests,
etc.?What words, images or sounds
suggest this?
FORMATIVE ASSESSMENT: CLASS DISCUSSION
DECONSTRUCTING MEDIA MESSAGE
10. 3. What is the “text” of the message? (What
we actually see and/or hear: written or
spoken words, photos, drawings, logos,
design, music, sounds, etc.)
4. What is the “subtext” of the
message?(What do you think is the hidden
or unstated meaning?)
FORMATIVE ASSESSMENT: CLASS DISCUSSION
DECONSTRUCTING MEDIA MESSAGE
11. 5. What kind of lifestyle is presented? Is it
glamorized? How?
6. What values are expressed?
7. What positive messages are presented?
What negative messages are presented?
FORMATIVE ASSESSMENT: CLASS DISCUSSION
DECONSTRUCTING MEDIA MESSAGE
12. 8. What groups of people does this message
empower?What groups does it
disempower? How does this serve the
media maker's interests?
9. What part of the story is not being told?
FORMATIVE ASSESSMENT: CLASS DISCUSSION
DECONSTRUCTING MEDIA MESSAGE
13. •Cooperative Learning: Group of 4 students
•Watch the advertisement then answer the
given questions in 1 whole yellow pad.
•Allocated time for the activity is 1 hour.
•2 points per item.Total of 18 points + 2
bonus points= 20 Points.
PERFORMANCE TASK-WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIA MESSAGE
14. Watch this video “Behind the Scenes at a
McDonald's Photo Shoot” by McDonald's
Canada (YouTube Channel)
https://www.youtube.com/watch?v=oSd0keSj2W8
PERFORMANCE TASK-WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIA MESSAGE
15. 1. Whose message is this?Who created or
paid for it?Why?
2.Who is the “target audience”? What is their
age, ethnicity, class, profession, interests,
etc.?What words, images or sounds
suggest this?
PERFORMANCE TASK-WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIA MESSAGE
16. 3. What is the “text” of the message? (What
we actually see and/or hear: written or
spoken words, photos, drawings, logos,
design, music, sounds, etc.)
4. What is the “subtext” of the
message?(What do you think is the hidden
or unstated meaning?)
PERFORMANCE TASK-WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIA MESSAGE
17. 5. What kind of lifestyle is presented? Is it
glamorized? How?
6. What values are expressed?
7. What positive messages are presented?
What negative messages are presented?
PERFORMANCE TASK-WRITTEN WORK
COOPERATIVE LEARNING: DECONSTRUCTING
MEDIA MESSAGE
18. 8. What groups of people does this message
empower?What groups does it
disempower? How does this serve the
media maker's interests?
9. What part of the story is not being told?
PERFORMANCE TASK-WRITTEN WORK
COOPERATIVE LEARNING: ANALYZING MEDIA
MESSAGE
19. REFERENCES
•Media and Information Literacy Curriculum
Guide by DepEd
•Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
•http://www.projectlooksharp.org/
•https://www.sophia.org/tutorials/deconstruct
-media-messages
Hinweis der Redaktion
Alternative: You can do this activity using print ad.
Preview the questions before the video presentation.
Preview the questions before the video presentation.
Preview the questions before the video presentation.
Preview the questions before the video presentation.
Suggestions
You can also do this for a print ad. You provide the print ads (either one print ad for all groups or different print ads for each group) or ask students to bring their own print ads.
Preview the questions before the video presentation.
Preview the questions before the video presentation.
Preview the questions before the video presentation.
Preview the questions before the video presentation.
Please tell the students that they are not allowed to divide the items and answer individually. Since this is a cooperative learning, they are expected to discuss each questions and together formulate their answers as a group for each item.
Suggestions
You can also do this for a print ad. You provide the print ads (either one print ad for all groups or different print ads for each group) or ask students to bring their own print ads.