User Experience and Design is not an isolated function or a step in the software development process anymore. It has evolved from a specialty to a way of working that puts users at the center and permeates most development activities throughout the release cycle. There is a clear shift away from design just as a product (i.e., specific deliverables and artifacts such as high-fidelity mockups to throw over the wall to developers) that continues to gain momentum as the activity of design that focuses on understanding and solving a specific problem for a specific set of users. Jeff Patton, one of the fathers of modern User Experience and bringing UX into Agile, shares his insights from the perspective of a developer who has moved into design. On the other hand, Jonathan Berger, an agile design practitioner and speaker, will tell us about his experience as a designer who has ventured in the world of coding and software development. Join the conversation at #DT4U.

1. Design Thinking is for you
!
a conversation
Invited Speakers:
Jeff Patton @jeffpatton
Jonathan Berger @jonathanpberger
!
Brought to you by:
Ari Font @quicola
!
SATURN, 2015 #DT4U

2. Outline
• Design Thinking 101
• Me? Yes you!
• Jeff
• Jonathan
• Conversation
• Is Design Thinking for you?
#DT4U #SATURN15

3. Design Thinking

4. “Design is not a product designers produce,
design is a new way of working that designers
facilitate”
#DT4U #SATURN15
–Leah Buley

5. #DT4U #SATURN15
Design Thinking
by Shuang Li

6. “Designers [...] don't try to search
for a solution until they have
determined the real problem,
and even then, instead of solving
that problem, they stop to consider
a wide range of potential solutions.
Only then will they finally converge
upon their proposal. This process is
called ‘design thinking.’”
—Don Norman
#DT4U #SATURN15

7. “Designers [...] don't try to search
for a solution until they have
determined the real problem,
and even then, instead of solving
that problem, they stop to consider
a wide range of potential solutions.
Only then will they finally converge
upon their proposal. This process is
called ‘design thinking.’”
—Don Norman
#DT4U #SATURN15

8. “Designers [...] don't try to search
for a solution until they have
determined the real problem,
and even then, instead of solving
that problem, they stop to consider
a wide range of potential solutions.
Only then will they finally converge
upon their proposal. This process is
called ‘design thinking.’”
—Don Norman
#DT4U #SATURN15

9. The 5 steps in Stanford’s Design Thinking Model

10. IBM Design :: IBM Confidential :: ©2015 IBM Corporation
10
IBM Design Thinking Methods
Design Thinking methods help you envision your user experience
Prototype
Evaluate
Understand
Explore

11. Design in the old days…
• Design: a phase
accomplished by specialists
who delivered “the design”
• Design process: black box
• Design process output:
wireframes & mockups
• Designer: disconnected from
development; hero that works
alone and saves the day
#DT4U #SATURN15
by Shuang Li

12. Design today…
• Design: a literacy (like
development) and a team
sport
• Design process: Design
Thinking
• Design process output:
understanding for user needs
& decisions
• Designer: somebody who
facilitates and engages other
disciplines in a participatory
process (Balanced Teams)
#DT4U #SATURN15
by Shuang Li

13. Uniform Dev Team
#DT4U #SATURN15

14. Balanced Team
#DT4U #SATURN15

15. Traditional product development
Incremental delivery of functionality
#DT4U #SATURN15
by Henrik Kniberg

16. User-centric product development
Incremental delivery of value to the user
#DT4U #SATURN15
by Henrik Kniberg

17. You

18. You
=
everybody
#DT4U #SATURN15

19. Design Thinking is for
everybody
#DT4U #SATURN15

20. • Product Managers
• Developers
• Architects
• Testers
• Designers
• Documentation folks
• Ballet dancers
• Students and teachers
• …
#DT4U #SATURN15

21. Jeff

22. Jeff Patton
!
@jeffpatton
independent consultant,!
teacher and!
Agile coach !
!
dedicated to the holistic design and
development of successful software
products
Dilbert speak for “I help companies build products that
suck less”
#DT4U #SATURN15

23. A must read!
#DT4U #SATURN15

24. Jeff Patton Adam Savageis not

25. Jonathan

26. Jonathan
Berger
!
@jonathanpberger
Design, code, pm!
!
~30 agile projects since 2008
Interested in agile practice
for design
#DT4U #SATURN15

28. The Conversation
!
#DT4U

29. When did you join the conversation?
&
Why is “DT is for everyone”
interesting to you?
#DT4U #SATURN15

30. Empathy ≠ Data

31. Imagine you’re Jane Goodall

32. do this not this

33. go where users are

34. go where users are

35. have conversations

36. talk to them about their work

37. watch them work

38. don’t let process get in the way

39. get out of the building,
way out of the building

40. make friends, because you won’t
want to disappoint your friends

41. Ateeq has an epiphany
I’ve
always
been
confident
I
can
tell
you
precisely
what
users
do.
But
it’s
not
un9l
today
that
I
realize
that
I
could
never
tell
you
why!

42. Your best idea is never
your first

43. a design studio approach involves
the whole team in ideation
Design Studio Recipe: http://jpattonassociates.com/design-studio-recipe/

44. sketch ideas independently

45. sketch ideas independently

46. everyone shares their results

47. tell stories, discuss options

48. find the best ideas,
not the best artist

49. the best solutions
build on everyone’s ideas

50. Google Ventures Design Sprint Example:
https://www.youtube.com/watch?v=qvdO0G4uQgc

51. When did you join the conversation?
&
Why is “DT is for everyone”
interesting to you?
#DT4U #SATURN15

52. How are agile and DT
similar or different?
#DT4U #SATURN15

53. What do people oppose
or resist the most?
#DT4U #SATURN15

54. Any advice for
architects?
#DT4U #SATURN15

55. Who is it not for?
#DT4U #SATURN15

56. What are anti-patterns
(aka smells) from a DT
perspective?
#DT4U #SATURN15

57. What technique do you have in
your tool-belt that you’d like to
share and have people try out on
Monday?
#DT4U #SATURN15

58. Is DT for you?
!
<your Questions go here>
#DT4U #SATURN15

59. Thanks!
!
#DT4U
@jeffpatton
@jonathanpberger
@quicola