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Building a great Lean UX Team 
Ariadna Font Llitjós, PhD 
Design Principal and Manager, Watson Group 
! 
IBM Design 
@quicola #leanux #designthinking @ibmdesign
Catalonia’s popular tradition: Castells (human tower)
Castellers 
! 
bit.ly/W9w8D0
Embracing failure 
@quicola #leanux #FlowCon 
4 
bit.ly/1lHgTOb
Lean UX Team 
! 
1. Cross-functional team - Agile 
2. User-centric design and development - UX 
3. Just-in-time (minimize waste) - Lean 
4. Maximize learning - Agile, Lean startup, UX 
5. Validate and iterate - Agile, Lean startup, UX 
@quicola #leanux #FlowCon
1. A leader with a clear and strong Lean UX team vision 
2. T-shaped designers and developers 
3. The right corporate culture and team core values 
@quicola #leanux #FlowCon 
6 
Great Lean UX team’s secret sauce
1
Form follows function… or does it? 
Form = team (organizational) structure 
! 
Function = primary goal, reason of existence 
@quicola #leanux #FlowCon 
8
Form B - Tower 
Doc 
QA 
Form = team (organizational) structure 
Form A - Independent functions 
(silos) 
Design Dev QA Doc Design Dev 
@quicola #leanux #FlowCon 9
Function A - Independent goals Function B - Focus on user delight 
@quicola #leanux #FlowCon 
10 
Outcomes 
Design 
Dev 
QA 
Doc 
Design 
Dev 
QA 
Doc 
User delight 
Function = primary goal, reason of existence
Real world example 
@quicola #leanux #FlowCon 
11 
User delight Release 1
Real world example 
User delight Release 1 
@quicola #leanux #FlowCon 
12 
User delight 
Release 2
Outcome follows form (instead of function) 
User delight Release 1 
@quicola #leanux #FlowCon 
13 
User delight 
Release 2
Lean UX team’s secret ingredient #1 
A single leader with a clear vision and 
understanding of what a Lean UX team is 
and how it operates 
@quicola #leanux #FlowCon 
14
2
T-shaped designers 
and developers 
who fit in 
@quicola #leanux #FlowCon 16
T-shape professionals 
@quicola #leanux #FlowCon 
17 
BROAD 
DEEP
What are we emphasizing when we state team’s goal as disjoint vs joint? 
BROAD 
DEEP 
BROAD 
DEEP 
QA 
Doc 
Design 
Dev 
QA 
Doc 
User delight 
Design 
Dev 
@quicola #leanux #FlowCon 18
Specialized Skills 
• Design 
• user research 
• user experience 
• interaction design 
• visual design 
• Development 
• front-end 
• application 
• back-end 
• QA 
• UI and UX tester 
• application tester 
• backend tester 
@quicola #leanux #FlowCon 
19
Productive skill overlap (great for pairing + directions to grow professionally) 
- Design 
- User research & user experience 
- ux & ix 
- interaction design & visual design 
- Design - Dev 
- Visual design & front-end dev (esp. CSS, also html, javascript) 
- User experience & front-end and application development 
- User experience & application and backend development 
- Development 
- front-end & application 
- application & back-end 
- QA 
- UI/UX tester & UX/UI designer 
- UI/UX tester & visual designer 
- Application tester & front-end /application dev 
- Backend tester & application/backend dev 
@quicola #leanux #FlowCon 
20
T-shaped designers, developers and testers 
that complement each other and fit in 
@quicola #leanux #FlowCon 
21 
Lean UX team’s secret ingredient #2
3
Culture 
and 
Values
Team Core Values 
• Open and honest communication - radical collaboration 
• Passion - quality, focus on the user 
• Balance - design and code quality vs speed, work-life balance 
• Continuous improvement 
• Just-in-time (start low-res and iterate; minimize waste) 
• Design Thinking - user-centric methods to innovate 
@quicola #leanux #FlowCon 
24
Corporate Strategy 
I@BM qDeusiigcn o :: l IaBM #Colnefidaenntiaul :x: ©#20F13l oIBMw CCorpoornation 
IBM Design Thinking is a framework for 
delivering great user experiences 
to our clients.
This is not a user experience 
I@BM qDeusiigcn o :: l IaBM #Colnefidaenntiaul :x: ©#20F13l oIBMw CCorpoornation
This is a user experience 
@quicola #leanux #FlowCon
IBM Design Thinking = Cross-functional collaboration to innovate 
@quicola #leanux #FlowCon 
Viability 
Product 
Management 
Desirability 
Design 
Feasibility 
Engineering
Hiring new team members
Maximum overlap to foster alignment 
@quicola #leanux #FlowCon 
30
Thoughtful diversity to foster both collaboration and creativity 
@quicola #leanux #FlowCon 
31
How can you influence team culture? 
• Hiring T-shape developers that complement each other (Lean UX lead & team) 
• Training and coaching (Lean UX lead) 
• Orchestrating work to allow team members to both shine and learn from each 
other (Lean UX lead) 
• Team building activities (team & Lean UX lead) 
@quicola #leanux #FlowCon 
32
What happens when there isn’t a set of core 
values shared by the team and/or the right 
corporate culture?
When Culture and 
shared values are 
lacking… 
@quicola #leanux #FlowCon
3 key ingredients for a Great Lean UX Team 
1. A leader with a clear and strong Lean UX team vision 
2. Team of T-shaped professionals 
3. The right culture and core values 
@quicola #leanux #FlowCon 
35
Feeling after a Release! 
@quicola #leanux #FlowCon 
36
Including our users… 
@quicola #leanux #FlowCon 
37
Thanks! 
@quicola 
! 
#leanux 
#designthinking @ibmdesign

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Building a great lean ux team FlowCon SF 2014 - 30min

  • 1. Building a great Lean UX Team Ariadna Font Llitjós, PhD Design Principal and Manager, Watson Group ! IBM Design @quicola #leanux #designthinking @ibmdesign
  • 2. Catalonia’s popular tradition: Castells (human tower)
  • 4. Embracing failure @quicola #leanux #FlowCon 4 bit.ly/1lHgTOb
  • 5. Lean UX Team ! 1. Cross-functional team - Agile 2. User-centric design and development - UX 3. Just-in-time (minimize waste) - Lean 4. Maximize learning - Agile, Lean startup, UX 5. Validate and iterate - Agile, Lean startup, UX @quicola #leanux #FlowCon
  • 6. 1. A leader with a clear and strong Lean UX team vision 2. T-shaped designers and developers 3. The right corporate culture and team core values @quicola #leanux #FlowCon 6 Great Lean UX team’s secret sauce
  • 7. 1
  • 8. Form follows function… or does it? Form = team (organizational) structure ! Function = primary goal, reason of existence @quicola #leanux #FlowCon 8
  • 9. Form B - Tower Doc QA Form = team (organizational) structure Form A - Independent functions (silos) Design Dev QA Doc Design Dev @quicola #leanux #FlowCon 9
  • 10. Function A - Independent goals Function B - Focus on user delight @quicola #leanux #FlowCon 10 Outcomes Design Dev QA Doc Design Dev QA Doc User delight Function = primary goal, reason of existence
  • 11. Real world example @quicola #leanux #FlowCon 11 User delight Release 1
  • 12. Real world example User delight Release 1 @quicola #leanux #FlowCon 12 User delight Release 2
  • 13. Outcome follows form (instead of function) User delight Release 1 @quicola #leanux #FlowCon 13 User delight Release 2
  • 14. Lean UX team’s secret ingredient #1 A single leader with a clear vision and understanding of what a Lean UX team is and how it operates @quicola #leanux #FlowCon 14
  • 15. 2
  • 16. T-shaped designers and developers who fit in @quicola #leanux #FlowCon 16
  • 17. T-shape professionals @quicola #leanux #FlowCon 17 BROAD DEEP
  • 18. What are we emphasizing when we state team’s goal as disjoint vs joint? BROAD DEEP BROAD DEEP QA Doc Design Dev QA Doc User delight Design Dev @quicola #leanux #FlowCon 18
  • 19. Specialized Skills • Design • user research • user experience • interaction design • visual design • Development • front-end • application • back-end • QA • UI and UX tester • application tester • backend tester @quicola #leanux #FlowCon 19
  • 20. Productive skill overlap (great for pairing + directions to grow professionally) - Design - User research & user experience - ux & ix - interaction design & visual design - Design - Dev - Visual design & front-end dev (esp. CSS, also html, javascript) - User experience & front-end and application development - User experience & application and backend development - Development - front-end & application - application & back-end - QA - UI/UX tester & UX/UI designer - UI/UX tester & visual designer - Application tester & front-end /application dev - Backend tester & application/backend dev @quicola #leanux #FlowCon 20
  • 21. T-shaped designers, developers and testers that complement each other and fit in @quicola #leanux #FlowCon 21 Lean UX team’s secret ingredient #2
  • 22. 3
  • 24. Team Core Values • Open and honest communication - radical collaboration • Passion - quality, focus on the user • Balance - design and code quality vs speed, work-life balance • Continuous improvement • Just-in-time (start low-res and iterate; minimize waste) • Design Thinking - user-centric methods to innovate @quicola #leanux #FlowCon 24
  • 25. Corporate Strategy I@BM qDeusiigcn o :: l IaBM #Colnefidaenntiaul :x: ©#20F13l oIBMw CCorpoornation IBM Design Thinking is a framework for delivering great user experiences to our clients.
  • 26. This is not a user experience I@BM qDeusiigcn o :: l IaBM #Colnefidaenntiaul :x: ©#20F13l oIBMw CCorpoornation
  • 27. This is a user experience @quicola #leanux #FlowCon
  • 28. IBM Design Thinking = Cross-functional collaboration to innovate @quicola #leanux #FlowCon Viability Product Management Desirability Design Feasibility Engineering
  • 29. Hiring new team members
  • 30. Maximum overlap to foster alignment @quicola #leanux #FlowCon 30
  • 31. Thoughtful diversity to foster both collaboration and creativity @quicola #leanux #FlowCon 31
  • 32. How can you influence team culture? • Hiring T-shape developers that complement each other (Lean UX lead & team) • Training and coaching (Lean UX lead) • Orchestrating work to allow team members to both shine and learn from each other (Lean UX lead) • Team building activities (team & Lean UX lead) @quicola #leanux #FlowCon 32
  • 33. What happens when there isn’t a set of core values shared by the team and/or the right corporate culture?
  • 34. When Culture and shared values are lacking… @quicola #leanux #FlowCon
  • 35. 3 key ingredients for a Great Lean UX Team 1. A leader with a clear and strong Lean UX team vision 2. Team of T-shaped professionals 3. The right culture and core values @quicola #leanux #FlowCon 35
  • 36. Feeling after a Release! @quicola #leanux #FlowCon 36
  • 37. Including our users… @quicola #leanux #FlowCon 37
  • 38. Thanks! @quicola ! #leanux #designthinking @ibmdesign