Presentation by Peter Morville given in Oslo January 24. 2007 for NetLife Research (uploaded on behalf of Peter Morville, and with his consent)

1. Information Architecture & Ambient Findability Information that’s hard to find will remain information that’s hardly found. Peter Morville, Oslo, Norway, 2007

5. business goals, funding, politics, culture, technology, human resources document and object types, metadata, volume, existing site, structure, relationships audiences, goals, tasks, information needs, experience, behavior, vocabularies

6. Invisible Information Architecture

8. Marcia Bates: Berrypicking, Evolving Search (1989) http://www.gseis.ucla.edu/faculty/bates/berrypicking.html

12. Location  Trust  Hits Location Location

13. Major IA Systems Organization – Labeling – Navigation – Search

19. Where’s Diabetes ? Where’s Graves’ Disease ?

21. Global Local Contextual

23. The Right Number by Scott McCloud

33. “ We can match 50% of users’ searches by manually matching fewer than 1000 unique search phrases – a manageable amount of editorial effort. But if we want to achieve 90% coverage, we must include over 30,000 phrases in our thesaurus.” Richard Wiggins Michigan State University The Accidental Thesaurus Best Bets

49. “ I love what Carnegie did, but the weakness of his model is that he only thought about one country. The need for education, and children’s love of reading, are both forces that are universal.”

51. A wealth of information creates a poverty of attention. Herbert Simon, Nobel Laureate Economist

52. David Rose ambientdevices.com

55. Cisco Wireless Location Appliance “ A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we save $28,000 a month by eliminating searches.”

56. Automatic Locates Schedule an "automatic locate" to see where your child is at a given time. Breadcrumbing Feature This feature is great for identifying a specific route or series of destinations.

58. Reciprocal Transparency “ In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions: Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong? Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?”

59. ABOUTNESS FINDABILITY

62. Revenge of the Librarians Metadata

64. The old way creates a tree. The new rakes leaves together. David Weinberger

70. Go Paid search is the fastest growing business in the history of media; estimated to hit $23 billion by 2010. “ Search has become the new interface of commerce.” John Battelle

71. Faceted Classification Scoped Search Sort by Rating, Price, Sales Search Inside the Book See More by Manufacturer Discover Similar Items Customers Also Bought View Accessories Editorial & Customer Reviews Rate the Reviews Top Reviewers User-Created Guides Favorite People List Purchase Circles Recently Viewed The Page You Made Previously Placed Orders

72. Personal, Social, Profiles, Relationships, Tags, Bookmarks, Behavior, Social Search

79. “ I leave to several futures (not to all) my garden of forking paths.” Jorge Luis Borges