Presentation given at the EuroIA conference in Barcelona, September 22 2007.

1. Core and Paths
Designing findability
from the inside and out
EuroIA 2007
Are Halland

2. Agenda
 Why a new framework?
– Seven Deadly Sins of IA
 Introducing Core+Paths
– Core
– Inward Paths
– Outward Paths

3. Seven Deadly Sins of IA

4. (1) Sin of Abstraction
”When you go too far up, abstraction-wise,
you run out of oxygen.
Sometimes smart thinkers just don’t know
when to stop, and they create these absurd,
all-encompassing, high-level pictures of the
universe that are all good and fine, but
don’t actually mean anything at all.”
- Joel Spolsky

5. (2) Sin of Introvercy
© Joshua Porter: Home alone? The role of content aggregators

6. (3) Sin of Isolation
http://www.flickr.com/photos/brendio/147026911/

7. (4) Sin of Information Overload
100 Exabytes All info / year
Unique info / year
All human
documents
12 Exabytes
produced last
40.000 years
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
© Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC

8. (5) Sin of Navigation Overload

9. (5) Sin of Navigation Overload

10. (6) Sin of Futility
Missed opportunity
Toget går
http://www.flickr.com/photos/stuckincustoms/169376299/i

11. (6) Sin of Futility
Calls to Action
Social Value
Business Value

12. (7) Sin of Logophobia

13. ABOUTNESS
FINDABILITY

14. We need to start with The Core

15. How to design for Core+Paths
Prioritize and design the Core
(satisfy user goals through prioritized content and functionality)
Design Inward Paths to the Core
(SEO, facets, menus, search, RSS, newsletters – any mean available)
Offer relevant Outward Paths from the Core
(Calls to Action that meet user, business and social needs)

16. Core, Inward and Outward Paths
Most optimal unit of consumption
Core
Balance business and user goals

17. Example: Municipality
Core: Services, i.e. kindergarden
Frontpage Online application
Internal search Offline application
Google/SEO Contacts
Incoming links Print
Spørsmål & svar
Newsletters Forward to friend
- Kor gamalt må barnet vera før det kan byrja i barnehage?
Barnet må vere fylt 10 månader før det kan begynne i barnehagen.
Det kan søkjast plass i inntil 3 barnehagar.
+ Kva er prioriterte grupper?
Brochures Map of kindergardens
+ Kor mykje kostar det?
+ Finst det barnehagar som er opne på kvelden og om natta?
+ Kor lang tid tar det før eg får svar på søknaden?
RSS feeds Links to kindergardens
+ Kan eg klage på utfallet av søknaden?
Barnehagar i Førde
Kommunale barnehagar
Førde familiebarnehage Kyrkjevegen barnehage
Slåttebøen 33 Postboks 6
6800 FØRDE 6800 FØRDE
57 83 22 47 916 90 359

18. Prioritize most important element

19. Provide supporting info as needed

20. Simplicity and infodesign for tasks

21. The Core can also be distributed

22. Good web apps have good Cores

23. Core Variations
Core Page Core Flow Multiple Cores
Distributed Core Core Template Long Tail Core

24. Designing Inward Paths to the Core
Internal search
Frontpage
RSS feeds
Open APIs
Affiliates
Newsletters
Google/SEO

25. Outward Paths: Calls to action
Add to cart
Buy used
Add to wish list
Others who bought…
You might also..,
Rate this item
Tag this item

26. Themes and References
Inward Paths Core Outward Paths
Findability Value
Prioritization
Epicenter Design
Search Engine Calls to Action Captology
Optimization Ads Persuasion
Simplicity
Copy as interface Tunelling
Adaptive Design Rhetorics Kairos Persuasion
Links Search Marketing Getting Real
Agile Development Flow Conversion
Feeds Newsletters Affiliates Paths
Human Information Interaction
Information scent Offline Social
Statistics ROI
Sensemaking Hub-Spoke
Site navigation Design Tagging
marketing
IA2.0 Microformats
Facets Residue Attraction Tags
Viral
Recommendation Systems
APIs Personal
Taxonomies Site Search Semantic Web
Marketing Social Media
Best Bets Link-rich frontpages InfoClud
Optimization

27. How to use it?
 Simple, Adaptive Tool for Thinking
 Support for Intuition
 Jump Start Concept
 Zoom in Concept without Lock-in
 Set Redesign Priorities
 Client Communication
 Fighting Frontpage Focus

28. Try it!
Core
Inward Paths Outward Paths

29. And Let’s Build a Beautiful
Information Universe!

30. Questions?
Comments?
are@netliferesearch.com
+47 908 70 026
www.iallenkelhet.no

31. Development Processes
http://www.brandonschauer.com/blog/?p=25

32. Development Processes
http://www.brandonschauer.com/blog/?p=25

33. The Doughnut Problem
Process Flows
Use Cases
Affinity Diagrams
Strategy
Sitemaps
Personas
? Controlled
Vocabularies
Scenarios
User journeys Taxonomies
Ontologies
Usier stories
Prototypes
Wireframes