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The New Product Marketing Playbook

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April Dunford
April Dunford
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The New Product Marketing Playbook ,[object Object],[object Object]
The World is Changing ,[object Object],[object Object],[object Object],[object Object]
What Changes? ,[object Object],[object Object],[object Object],[object Object]
Product Marketing: More Important Than Ever ,[object Object],[object Object],[object Object],[object Object]
The Old Playbook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A New Product Marketing Framework
Key Elements Content Visibility Messaging Engagement
Messaging ,[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object]
Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object]

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