Latest updates for Vietnam mobile apps market in Q1/2015. Questions and inquiries please contact us at sale@appota.com

1. STATE OF MOBILE APP
Q1/2015

2. 2
ContentReport Methodology
Quarterly, Appota releases a
mobile market report providing
references for mobile developers
and publishers to Vietnam market.
This research is based on data
from Q1/2015 on the Appota
platform. The report also uses
public data provided from various
sources.
1. Global OS breakdown
2. Mobile developer preference
3. App Stores Growth
4. Vietnam OS breakdown
5. Mobile apps in Vietnam
6. Appota news

3. Android iOS Windows Phone
Global OS share by devices to e2014
3
Global OS breakdown
4.2%
25.6%
32%
According to a new report
from IDC, Android shipped
1.1B smartphone units in
2014, accounting for 81.5%
of the global OS market. This
number was up 32.0% from
the 802.2 million units
shipped in 2013.
Apple’s iOS dipped to 14.8%
OS market share, decreased
slightly from its 15.1% share
in 2013. 192.7M devices
were shipped in 2014, up
25.6% from the 153.4 million
units shipped in 2013.
81.5%
14.8%
Source: IDC

4. 4
0
10
20
30
40
50
60
70
80
90
2010 2011 2012 2013 2014
Global OS share trend over the years
Android iOS Windows Phone
Global OS breakdown
Android pushed a significant
milestone of one billion unit mark
in 2014, maintained its leadership
position over the years.
iOS saw its market share for 2014
decline slightly even as sale
volume reached a new record and
grew at nearly the same pace as
the overall smartphone market.
Windows Phone had the smallest
year-over-year increase among the
leading operating systems, below
the market’s average.
Source: IDC

5. 5
Global mobile developers preference
71%
55%
26%
70%
51%
28%
15%
71%
54%
30%
25%
Android iOS Windows Phone Web App
Platform mindshare
Q1/2014 Q3/2014 Q1/2015
% of full time professional developers prioritizing each platform
Source: Developer Economics
Android continues to be
prioritized with 71% of mobile
developers choosing Android.
Generally, Android’s and iOS’s
positions remain quite steady
over the year.
Windows Phone gradually
grows in developers’
mindshare, attracting 30% of
mobile developers, although
it is still not making any
breakthrough with OS share
as well as number of apps.

6. 6
Development language preferences
57%
55%
39% 38% 37%
20%
Java HTML5 Objective-C C# C/C++ Swift
Development language share
% of developers building mobile apps
Source: Developer Economics
In terms of popularity, JAVA
is the most used language
according to the number of
Android developers.
20% mobile developers use
Swift, which is a remarkable
number for a new language.
Since Apple clearly stated
that the language was the
future for their platforms, the
result was obvious. Although
Objective C will be around for
a long time, learning Swift
should not be taken lightly for
iOS developers.

7. 7
App Stores Growth
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
2010 2011 2012 2013 2014
Total number of apps by App Store
iOS App Store Google Play
The number of apps in the Google
Play Store grew by more than 50%
last year, outpacing Apple's App
Store for the first time, according
to AppFigures.
Google Play has over 1.43 million
available apps, compared to just
1.21 million for Apple’s App Store,
a difference of about 17%.
However, iOS still makes much
more money than the Google Play
store. App Store apps brought in
70% more revenue than Google
Play apps for the whole year,
according to App Annie.Source: AppFigures, App Annie
Millions

8. 8
0%
10%
20%
30%
40%
50%
60%
Q4/2013 Q1/2014 Q2/2014 Q3/2014 Q4/2014 Q1/2015
iDevice Share
iphone 5 iphone 4 ipad ipod
State of iOS in Vietnam
iPhone5 is growing
to be the most
popular device for
iUsers whilst iPhone
4 and iPad users
gradually decline.
Source: Appota

9. 9
0%
5%
10%
15%
20%
8.x 7.x 6.x 5.x
iPad
Q3/2014 Q4/2014 Q1/2015
0%
10%
20%
30%
40%
50%
iPhone
State of iOS in Vietnam
iOS 8 has seen a big adoption rate
since its first release in
Septermber last year and steadily
grew through out the year.
Accounted for 23% and 8% of
iPhone and iPad’s users
accordingly end of Q1/2015.
Along with the market share gain
of iOS 8, its predecessor version
fell drastically as the result of a
large portion of user upgrading
from iOS 7.
Interestingly, iOS 5 and 6 slightly
decline as of a large number of
Vietnamese users don’t want to
upgrade their early model devices.
Source: Appota

10. 10
State of Android in Vietnam
0%
5%
10%
Lollipop Kitkat JB ICS
Tablet
Q3/2014 Q4/2014 Q1/2015
0%
15%
30%
45%
60%
Phone
Lollipop, Google’s latest OS has a
low rate of adoption. The OS
accounts for 18% of total Android
users.
Kitkat takes 54% of Android OS
market, maintaining its leading
position and keeps gaining its
share from Jelly Bean’s users. JB
fell to 25%, equally 10% drop
compared to last quarter.
Among tablet users, JB is
relatively more favored than
Kitkat.
Source: Appota

11. 11
43%
19%
11%
Tablet
Samsung
Asus
Google
Acer
Lenovo
Amazon
Sony
LG
HTC
Other
27%
10%
8%
32%
Phone
Samsung
Asus
LG
Sony
Nokia
Oppo
HTC
Lenovo
Google
Acer
Amazon
Other
Android vendors breakdown
Samsung retained the leadership position by a wide margin, attracted
more users than the next five vendors combined. Percentage of Android
users who use Samsung tablet and Samsung smartphone are 43% and
27% accordingly. In general, Android smartphones are severely
fragmented.
Source: Appota

12. 9,000
120M+
12
Mobile apps in Vietnam
100%
115%
132%
Q1/2014 Q4/2014 Q1/2015
Total app downloads by
quarters
15% Q1-Q4 growth
32% y-o-y growth
App downloads
Source: Appota
apps/games
Vietnamese
App downloads

13. 13
0% 10% 20% 30% 40% 50% 60% 70%
Productivity
Communication
Entertainment
Game
Share of downloads by app categories
Q1/2015 Q1/2014
16%
3%
1%
Mobile apps in Vietnam
Source: Appota

14. 14
Gaming Leaderboard
Downloads and number of ALL games in sub-categories
0
1
2
3
4
5
6
7
8
9
0 5 10 15 20 25 30 35
Numberofapps(thousands)
Downloads (millions)
Action
Arcade
Adventure
Source: Appota

15. 15
Share of App downloads
Hanoi and Ho Chi
Minh City account
for more than 60%
of total app
downloads over the
whole country.
App downloads by cities
Increase of app downloads
Source: Appota

16. 0 2 4 6 8 10 12 14 16 18 20 22 24
Vietnam Indonesia China
16
Users’ behaviors are quite consistent over the
region where in evening, app downloads are
comparatively high.
Popular time for downloads
Average
Best time to
reach users
Source: InMobi, Appota

17. 17
I am Naruto MobiTivi Au Mobile Vua Bong Da NCT
MILLIONARTHUR Hiep Khach LMHT Mobile Tom cua ca 24h quoc chien
Top download Vietnamese iOS apps
Source: Appota

18. 18
Hiep Khach Thien Than
Truyen
Mobi TV Bingota Tieu Su Muoi
NCT I am Naruto UC Browser 24h quoc chien
Top download Vietnamese Android apps
LMHT Mobile
Source: Appota

19. 19
Appota News
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20. 20
About Appota
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content distribution platform. It allows
developers and game publishers to
effectively distribute their content to the
largest smartphone communities in South-
East Asia (where Vietnam currently accounts
for 13 million users).
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