Traditional retailers are under assault from the demands of the digital economy. The power is shifting from the enterprise to consumers, who are demanding interactive, personalized experiences, wherever they are, whenever they need it. For these consumers, a different retailer is just a click away.
In this webcast, Norman Woodard from Accenture and Apigee’s Brian Pagano describe the latest technologies retail companies use to analyze and understand their customers: where they are, on what channels and devices, and how they interact with the retailer. We will explore how building deep insights about customers' context helps retailers provide the relevant, individualized experiences that increase customer engagement.
Join to learn:
- Consumer trends and the opportunities for retailers
- Evolving legacy systems with adaptive apps and APIs
- Achieving success as a digital retailer
- Retailers that have already started their digital journey
Download Podcast: http://bit.ly/1ym9mbc
10. Walgreens
QuickPrints
API
Prescription
API
Balance Rewards
API
Up to 15% revenue
share from partners
Over 75 partner
apps using APIs
6x sales increase
vs. store only
13. Got apps up and running
in 30% less time
15x increase in API calls
in under 2 years
Growth in apps from 78
to 1,455 in six months
AT&T
14. Extend Nike+
platform and data
NikeFuel: the
currency for
measuring
activity
Nike
28M+
members
Unique and
valuable
services
Exploring data
with NikeFuel
Grow user base
to 100m with
partnerships
15. Questions?
Brian Pagano
Apigee
Norman Woodard
Accenture
@brianpagano norman.woodard@accenture.com
Editor's Notes
The reality is that today’s digital economy requires a paradigm shift in the way business and IT operate. The environment you’re facing isn’t just the next gradual step in the development of online commerce. It’s an entirely new world that’s moving—and changing—faster than ever. And with it, it’s bringing a rising tide of consumer, partner, and employee expectations.
As the edge of the business moves out to new devices and experiences, that pressure will keep growing. Websites and online coupons won’t cut it; in this world, you need tailored smartphone apps and personalized experiences that keep up with accelerating demands.
How will Living Services change our lives?
Automation of low maintenance decisions
Long term learning from what we do
Analytics will be central
Powered by data
Collected from sensor rich objects
And everyday services
Using Apigee edge running on-premises, AT&T was able to deploy open, partner, and internal APIs to enable innovation inside and outside the company.
As a result, AT&T developer on-boarding time has shrunk from months to days, sometimes even hours. They’ve notched productivity gains as high as 25%, in part because of Apigee’s ‘configure instead of code’ approach. They’ve even shortened the time to get a new app up and running by as much as 30%.
These numbers translate to some major transformations in AT&T’s service delivery. The number of API calls increased 15x to 4.5 billion in the first two years of the program. By the end of 2013 the number of APIs on AT&T’s platform grew to 1,455 compared to 78 just six months earlier.