The wearable technology market today spans across the fashion, medicine and technology industries. This presentation analyzes current trends across stye three industries and outline where the future of such products may be headed towards.
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The Future of Wearable Technology
1. THE FUTURE OF
WEARABLE TECHNOLOGY
NIKE
Anvita Dasani & Jeff Valdez
Parsons The New school for Design
Course: Analyzing Trends
Professor: Tim Stock
December 16, 2013
2. WHAT IS
WEARABLE TECHNOLOGY?
Clothing and accessories incorporating computer devices and advanced electronic technologies
Growth of wearable technology
Big Ben, London
Wall clock, Ikea
George Daniels pocket watch
Casio wrist watch
Sony smart watch
Improving products to create electronic applications that can be worn closer to the body
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
3. HYPOTHESIS
Through the integration of textiles and embedded technology, smart garments
can respond to the body’s natural movement to find new solutions for healthcare
and social concerns, and introduce new concepts of social interactions.
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
4. FORCES DRIVING THE GROWTH OF WEARABLE TECHNOLOGY
Faster, smaller,
cheaper
hardware
•
•
•
•
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Computing technology is
becoming 100 times smaller
each decade
Capabilities can be
condensed into one device
Smaller and lighter parts allow
for easier portability
By 2020, batteries are
expected to be 2.2x more
powerful (Yahoo Finance)
Cloud storage
•
•
•
•
Internet of things, Big Data, SDN
Factors: consumerization of
enterprise IT, multiple device
ownership, improvement of
camera technologies
Active accounts associated with
personal cloud storage services
will exceed 1 billion at the end of
2013 (API Research)
Cloud computing reduces
overall IT expenses
Location data
•
•
Implicit location information,
internet traffic information,
device-based location services
(GPS)
iOS, Android BlackBerry OS,
Windows Mobile, Symbian S60
5. KEY INDUSTRIES
Fashion
The “cool” factor
•
•
Dot-com boom
The utopian impetus to embed
technology in the aesthetics
(print, silhouettes and fabrication)
and functionality of fashion is to
unify subject, society and
environment under a totaling
technological order
Function with style
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Medicine
and fitness
Technology
•
•
250 million+ installed mobile
operating systems that can
support wearable technology
(Finance Yahoo)
73.4% of the Earth’s population
subscribe to wireless services
(Amadeus)
Turning science fiction
into science fact
•
$2.3 billion market (API Research)
7. Fashion
TREND
HAPTIC FEEDBACK
Tactile feedback technology which takes advantage of the sense of touch by applying various motions to users
Touch feedback
LED Lights
Vibrations
Shoulder taps
Driven by consumers’ desire to have a more real and better user experience with products
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
8. Fashion
TREND
CAPTURING SOLAR ENERGY
•
•
•
Exploring ways to embed flexible solar cells into fabrics in order to make the wearer a walking power plant
Fabric coating made from a compound of titanium dioxide, the white material used in everything from
white paint to foods to sunscreen lotions
Titanium dioxide breaks down dirt and kills microbes when exposed to some types of light
!
Charging devices
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Environmentally
responsive
fashion
!
!
Bikinis
Purses
Solar dresses
!
Self drying cotton
9. Fashion | Haptic feedback
SMART FABRIC
NAVIGATE JACKET
Fashion for the retail explorer
Source: Mail Online
LEDs on the sleeves provide directional
cues of the current stage of the journey
and how far the next turn is
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
!
GPS integrated into clothing
Vibrations alert the user when to turn and in
which direction
An accompanying
smartphone app stores
destinations and directions
10. Fashion
SMART FABRIC / POWER GENERATED CLOTHING
LUNA
Self cleaning fabric
Source: Luna textiles
Inspiration from nature:
The lotus leaf’s superhydrophobicity
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Protection against contamination,
laundry cost savings
Repellent technology: nano structured textile
coating to create an omniphobic treatment that
repels water and oil-based liquids
11. Fashion | Haptic feedback | Capturing solar energy | Smart fabric
“The idea is to have these technologies embedded into existing material, so we don’t need to build multimillion dollar factories. We’re also
developing transistors made of cotton so the electronic will not be attached to the textile - the textile will be the electronic device”
- Juan Hinestroza, Cornell University
CONVENIENCE
Save time
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
FASHION
Channel time towards more productivity
Features to help you get through the day
New daily behaviors
13. Technology
TREND
SEAMLESSLY SHARE STORIES THROUGH
SOCIAL NETWORKS
!
iCloud
Social Media
(Facebook,
Twitter, Instagram,
Pinterest,
Google+…)
!
User generated
content
“We don’t lose the desire to have privacy. We change the value proposition of why it is. The
more we share online and the more people react to it, the fear you think it is to continue sharing”
- A Millennial
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
14. Technology
TREND
TWO WAY COMMUNICATION WITH
NEARBY DEVICES
!
Voice
recognition
Personalization
User
generated
content
!
Multitasking
10.45 hours of multimedia in
to 7.38 hours each day
(Kaiser Family Foundation’s
Generation M2 survey)
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
15. Technology | Seamlessly share stories through social networks | Two way communication with nearby devices
NO-TOUCH INTERFACES
GOOGLE GLASS
Camera, video recorder, display, touchpad
and microphone, built into spectacle frames
“Ok Glass”
“Once upon a time seeing your life flash before your eyes was something people
did their best to avoid. The arrival of Google Glass seems to have change that”
- Michael Millar, BBC News
Source: The Independent, UK
•
•
Augmented reality
Hands free
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
•
•
Seamless sharing of experiences with friends and family
2014: Prescription lenses
•
•
Voice translation
Voice recognition
16. Technology | Two way communication with nearby devices
NO-TOUCH INTERFACES
EMBRACE+
The wristband that glows when you get texts, notifications
•
•
•
Source: Digital Trends
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Links colors to actions such as regular
incoming calls, text messages, low battery
levels,new emails, Skype calls, notifications
from social networks
Security feature: notifies user when they are
too far away from their smartphone
Waterproof
17. Technology | Seamlessly share stories through social networks | Two way communication with nearby devices | No touch interfaces
Consumer desire for technology integration and multitasking from a single device
CONNECTION
Convenience + Connection
FASHION
Augment awareness of things, but not get in the way of social interactions
“I rather give up my sense of smell than give up technology”
(McCann World Group)
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
19. Medicine and fitness
TREND
TO ACCESS AND UNDERSTAND PERSONAL
HEALTH INFORMATION
WEARABLE MEDICAL DEVICES
Devices worn on the body for a prolonged period
that are able to capture and process data about
the patient’s physiology and then calculate the
correct medical response before notifying the client
100million
health related devices are currently being sold
PHYSICIAN’S ACCESS OF ONLINE
HEALTH INFORMATION
40% 60%
use tablet computers
use mobile phones
Source: Berg Insights
Source: Berg Insights
80 million
wearable sports and fitness-related monitoring devices
Source: Berg Insights
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Wearing an activity tracker signifies to others your
techno-spiritual bent toward a path of self-awareness
20. Medicine and fitness | To access and understand personal health information
REMOTE MONITORING DEVICES
METRIA WEARABLE SENSOR
(Patient monitoring device)
Patch-based wearable sensor for clinical monitoring of a patient’s unique physiological characteristics
•
•
•
•
•
Source: Metria
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Made by Avery Dennison + Preventice
Constant connection and exchange of information between
doctors and patients
Skin-friendly adhesive
Mobile, cloud based and sensory technology
Applications: health and wellness, sports and fitness,
cardiac monitoring
21. Medicine and fitness | To access and understand personal health information
REMOTE MONITORING DEVICES
BioMan SHIRT
(Personal monitoring device)
Biomonitoring shirt made from a conductive fabric sewn together from stainless steel yarn
•
•
•
•
•
Runner in a BioMan shirt
Source: MedGadget
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Made by AiQ
Tracks body vitals: heart rate, respiration rate, skin
temperature, EKG, EEG, EMG
Information is sent to a smartphone or other device
wirelessly via Bluetooth
Alerts care centers in the event of unusual
cardiovascular activity
Smart fabric
22. Medicine and fitness | To access and understand personal health information | Remote monitoring devices
PREVENTION
FASHION
2.8 million
patients are being currently
monitored for health conditions
Source: Berg Insight
Prolonged lifespan
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Reduce healthcare costs
Wellness
Replace medicine
Save lives
23. SUBCULTURES
New product innovations and findings across the fashion, medicine and technology industry are constantly overlapping and changing the
wearable technology market. Since the wearable technology market is set to expand rapidly in the next 5-10 years, it is vital to observe the
various subcultures in tandem and on a regular basis to stay current with various behaviors and influencing factors.
Geeks
Hackers
DIYers
Athletes &
Sports
enthusiasts
The Maker Movement
•
•
•
Interests include engineeringoriented pursuits such as
electronics, robotics, 3-D printing as
well as traditional arts and culture
Integrate crafts + technology to build
and make things
Hackerspaces: allow like-minded
individuals to share ideas, tools and
skill sets
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
•
•
•
•
•
Not concerned with fashion labels
Connected to multiple
communication and media
technologies
Early adopter of technology
Appreciates design, function,
utility, heritage and transparency
Big Bang Theory
Patients
24. FUTURE OF WEARABLE TECHNOLOGY
NEXT 5-10 YEARS
TODAY
$3.5 billion market
(API Research)
$30-$50 billion+ market (IHS)
FASHION
$1.4 billion market
(Juniper Research)
$19 billion market by 2018 (Juniper Research)
TECHNOLOGY
8.3 million wearable
smart device sales
worldwide (Berg
Insight, Oct 2013)
MEDICINE
AND FITNESS
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
308,000 patients
receive remote
monitoring care
•
•
64 million wearable smart device sales
worldwide by 2017 (Berg Insight, Oct 2014)
Wireless devices: $6 billion+ market in 2018
(API Research)
By 2016:
• $3 billion+ market by 2016 (API Research)
• 100 million medical devices sold annually
(API Research)
• 1,800,000 patients will receive remote
monitoring care
25. FUTURE OF WEARABLE TECHNOLOGY
TODAY
NEXT 5-10 YEARS
CONNECTION
PREVENTION
SINGULARITY
CONVENIENCE
Technology will become our second skin
Blurring of man and technology
•
Skin-embedded technology
•
Head to toe gear and sensors
•
Fashionable smart fabric clothing (self cleaning, garments that
can change shape and colors, rechargeable clothes)
•
Garments that respond to the environment
•
Technology that melts into everyday clothing
•
Diminishing smart phones and computers with the innovation
of other smart devices
•
•
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Easier living for the visually and hearing impaired
Products/garments that respond to or sense your emotions
•
3-D printed biological materials
27. NIKE
“To bring inspiration and innovation to every athlete in the world”
- Bill Bowerman, Nike co-founder
brand values
Emotional
connections
Motivating
viewers
Sustainability
Sport
personalities
Nike Fight
Club
innovative
high performance
professional
inspirational
target market
Apparel &
shoes:
Men, women,
kids
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
28. NIKE
NIKE+ DEVICES
Nike+ iPod
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Nike+ running
Nike+ sport watch
Nike+ Kinect
Nike+ Fuelband
29. NIKE
OPPORTUNITIES
CURRENT TRENDS
Smart textiles
RECOMMENDATIONS
An athletic line made of smart fabric / self cleaning fabric
targeted to sports enthusiasts and professional athletes
!
Garments and/or accessories that respond to an
individual’s body temperature and automatically absorb
heat while emitting a cooling experience
Personal
monitoring
devices
Shirts embedded with technology that allow individuals
to self monitor physiological characteristics
!
Data transmitted to trainers and/or doctors
!
Turn personal fitness into a social networking game
Skin
embedded
technology
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Caps / Wrist worn GPS tracker with haptic feedback