With Dec 2014 coming to an end, we have entered into a new year for the MNCs and also the last quarter Jan- March 2015.
The Indian pharmaceutical industry is witnessing regulatory challenges like delays in clinical trial approvals, FDI policy, the new pharmaceutical pricing policy, a uniform code for sales and marketing practices and compulsory licensing which are the key environmental challenges that had come and would continue to come in future too.
While Anti-Infective market – the largest size and 17% weightage – is flat, leading to lowering of growth rates. The Chronic Markets which includes the diabetes market is growing the fastest along with the Cardiac market. Anti-Neoplastics and Derma have shown a booster this year along with the Urology market.
There has been a slowdown in the growth of the top Indian as well as MNCs; however, the MNCs seems to have picked up in the Oct-Dec Quarter
1. THE HEALTH OF
INDIAN PHARMA
MEDICINMANField Force Excellence
TM
January 2015 | www.medicinman.net
Since 2011
Jan-Dec 2014
2. BRANDST RM 2015BRAINSTORMING FOR PHARMA BRAND MANAGERS
13th
March 2015, Mumbai
FFE 2015FIELD FORCE EXCELLENCE
14th
March 2015, Mumbai
PHARMA'S TWO MOST
AWAITED EVENTS OF
2015 ARE HERE!
Block the Dates: Fri, 13th & Sat, 14th March 2015
The Westin Hotel, Oberoi Garden City, Goregaon East,
Mumbai
Register Now!
3. BRANDST RM 2015BRAINSTORMING FOR PHARMA BRAND MANAGERS
MEDICINMAN
Kiran Khalap
Salil Kallianpur Amlesh Ranjan
Manish Bhagat
Susan Joshi
13th
March 2015, Mumbai
Anup Soans
Key Topics at BrandStorm 2015
LL How to launch and sustain
brands in a VUCA world
LL Harnessing digital & social
media
LL Patient-centric care
LL Medical Affairs and KOL
management
Target Audience:
Product Managers,
Group Product Managers,
Marketing Managers &
Digital Marketing teams
First announcement; detailed program schedule to
follow
4. MEDICINMAN
FFE 2015FIELD FORCE EXCELLENCE
14th
March 2015, Mumbai
CEO Breakfast
Shakti Chakraborty
Bhasker Iyer Sujay Shetty
Ganesh Nayak
Key Topics at FFE 2015
The only pharma event in India with a CEO Roundtable
on Field Force Excellence
LL Managing the Millennial
Field Force: Challenges &
Opportunities
LL Social Learning for Field
Force -
A viable option?
LL Data Analytics: Can it
provide actionable
insights for segmented
marketing?
Target Audience:
Sales & Marketing Heads,
SBU Heads, Senior Managers
in HR, Training, SFE and other
Field Force-related functions
First announcement; detailed program
schedule to follow
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6. Market Data: Jan-Dec 2014
Key Insights for December 2014:
1. For Month of Dec -14, we have seen the GDs as 5.1% in Volumes, 5.3% in Price Increases
& 3.2% in NIs against a 4.1% in volumes in Dec -13
2. Price Increases was at 5.3%, which has been the highest in the last 12 months in the IPM
3. There has been a growth registered (10.3%) in this quarter which is higher than the
corresponding Quarter last year (4.3%)
Key Highlights for December 2014:
Key Numbers:
1. The IPM clocked 7375 Crs in December 2014
2. The Indian Pharma Market grows at 13.6% for the month of December 2014
Corporate:
1. For the month of December 2014, amongst the top 10, Ranbaxy grew by 28.7% followed
by Pfizer at 23.1% & Sun Pharma at 21.5%
2. 21 corporate have crossed the growth of IPM for the month of December 2014 amongst
top 50
3. Amongst the top 50 Corporate, Akumentis has the highest growth of 69.4% followed by
Merck at 37.8% & Albert David at 32.0%
4. 30 Corporate showed growths more than 10% amongst the top 50
5. Amongst the 11-20 ranked Corporate Torrent has the highest growth of 31.1% followed by
Macleods at 30.1% & USV at 24.9%
After the peak in Sep 2014, the market showed a dip due to festive season, however for last
2 months the market has be in a positive trend with Dec month at 13.6%
Source: AIOCD Pharmasofttech AWACS
The Health of Indian Pharma: Jan-Dec 2014MEDICINMAN
7. 6. Amongst the 51-60 ranked Corporate, Panacea grows at 42.0% followed by Pharmed at
17.7% & Systopic at 17.2%
7. Amongst the 61-75 ranked Corporate, Boehringer grew by 62.1% followed by Tablets
India at 23.3% & Serdia at 18.8%
8. Ranbaxy enters the 3000 Cr Club, Panacea enters the 300 Cr Club as on MAT Dec 2014
Indian V/S MNCs:
1. Indian companies have grown at 12.1% versus 17.5% for MNCs in December 2014
2. Amongst the top 50 in MNCs Merck grew by 37.8% followed by Ranbaxy at 28.7%, MSD
at 26.1% & Pfizer at 24.3%
3. Under the Non-NLEM category Indian Companies grew at 13.6% whereas MNCs grew at
18.0%
4. For the Dec Quarter the MNCs have shown a volume growth of 6.4% versus 1.0% for the
Indian companies
5. DPCO V/s Non DPCO Market:
6. The DPCO containing molecules market grew at 8.0 % whereas the non DPCO market
grew by 14.8% resulting in an overall growth of 13.6% for December 2014
7. NLEM & Non - NLEM Category showed unit growth at 0.7% and 3.2% respectively
8. The DPCO 2013 portfolio for Pfizer grew at 13.9%, GSK 1.7%, Ranbaxy 41.9%
December 2014
Val in Cr Units in 000s
Value Growth Unit Growth
IPM 7,357 13.6% 1,579,638 2.7%
NLEM 1,252 8.0% 320,126 0.7%
Non-NLEM 6,123 14.8% 1,259,512 3.2%
Source: AIOCD Pharmasofttech AWACS
The Health of Indian Pharma: Jan-Dec 2014MEDICINMAN
8. Therapy:
1. From therapy perspective 4 therapies have outgrown the IPM growth & 14 therapies have
double digit growths
2. Respiratory Market grew at 10.0%, Gastrointestinal market grew at 13.5% , Pain &
Analgesics market grew at 11.3% whereas Anti-infectives grew at 5.2%
3. Anti-diabetic market grows at 33.1% & Cardiac at 18.2% in chronic business
4. Derma market grew by 19.6% & Urology Market at 29.7%
Regional Dynamics:
1. From regional perspective 11 regions have outgrown the IPM growth
2. Mumbai market grew the highest at 21.9% followed by Gujarat market at 21.7% & Kerala
Market at 20.7%
3. No regions had negative growth in December 2014
Molecules:
1. Amoxycillin + Clavulanic Acid Market grew at 8.2% whereas Glimepiride + Metformin
grows at 20.0% at No 2.
2. The markets of Paracetamol grew at 5.6%, Atorvastatin 24.0%, Probiotic Microbes at
26.9%, Cefixime 1.1%, Pantoprazole 15.3%, Montelukast + Levocetrizine at 20.4%,
Glimepiride + Metformin + Pioglitazone at 28.1%, Vitamin-D at 29.4%, Hydroquinone
+ Mometasone + Tretinoin at 34.7%, Voglibose + Metformin + Glimepiride at 57.0%,
Leveteracetam at 37.2%, Protein Supplements at 24.1%
Brands:
1. Mixtard continues to lead the pack with 41.7 Crs for the Month of Dec -14 with a growth
of 47.8%
2. Mixtard grew at 47.8%, Lantus grew at 36.7% & Glycomet- GP grows at 36.3%, Augmentin
grows at 16.2%, amongst the top 10 Brands
3. Amongst the Brands who have gained ranks include Clexane (+64), Janumet (+54),
Januvia (+43), Shelcal (+38), Panderm Plus (+31), Istamet (+29), Rosuvas & Jalra (+26),
Novomix, Susten & Jalra-M (+17), Taxim, Pan & Levipil (+15), Zincovit (+13), Dexorange,
Orofer-XT & Tonact (+9), Liv -52(+6), amongst Top 100 Brands over December 13
New Launches in IPM:
1. Total 361 SKUs & 185 Brands launched in December 2014
2. Top New Brands for December are Biovac V, Ryzodeg & Canmab
3. 2 New Subgroups got launched as Roflumilast & Cyclobenzaparine + Diclofenac
Source: AIOCD Pharmasofttech AWACS
The Health of Indian Pharma: Jan-Dec 2014MEDICINMAN
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