With healthcare reform now opening the door to more insured patients, it is not overwhelming what we hear nowadays that market access is dead and patient access is the new prescription for healthcare marketing. Patient access helps when there is precariousness in the benefits, which will never be fully known until a product is used in the real world and over a period of time. A patient access centered mindset aims to understand the patient and provider pathways, with the ultimate objective that all those patients who can optimally benefit from a product can have the access to the product. Instead of a win/lose mindset at the core of market access, patient access tries to create win/win/win solutions that lead to value for patients, companies, and the healthcare system at large. In such a scenario, several issues that should deal with patient access should be addressed such as: Patient access as a guiding principle across all functions Developing a clear and compelling value proposition for each stakeholder group Creating a formal framework for understanding the impact of decisions on patient access Getting payer input and advice early on Enhanced patient satisfaction Improved communication through shared data

1. First of its kind initiative that has been
undertaken in India for the cause of
healthcare providers, consulting, start-ups,
investors and payers to come, interact and
discuss about patient centricity and patient
empowerment in the current healthcare
eco-system.
Indian Patient
Access Summit
Indian Patient Access Summit
Supported by: KYT APP Launch:An initiative by :
Patients Come First!
Patients Come First!31st August 2019
8:00 AM to 5:00 PM
Radisson Mumbai
Veer Savarkar Flyover
S V Road, Goregaon West
Mumbai, Maharashtra, 400062
India.
events@marksmanhealthcare.com
+91-9160467576

2. iPAS Agenda and Speakers: 2019
Registration and Breakfast (08:00 AM - 09.00 AM)
Summit Moderator - Anup Soans - Editor, MedicinMan
Topic Speaker & Designation Time
Patients Access in India: Past, Present
and Future
Mr. Praveen Gupta (Key Note Speaker)
Former Managing Director and CEO , Raheja QBE General
Insurance Co. Ltd.
9:00 AM to 9:20 AM
Understanding Patient Centric Clinical
Trials (PCCT) and Patient Reported
Outcomes (PROs)
Dr. Viraj Suvarna
President Medical, Eris Lifesciences Ltd.
09:30 AM to 09:50 AM
Why Pharma Needs to Partner With
Patient Advocacy Groups?
Dr. Nippun Sandhir
Medical Value Lead, (Foundation Medicine)
Roche Products India Pvt. Ltd.
10:00 AM to 10:20 AM
Building a Patient Focused Strategy for
Product Launch
Dr. Anil Kukreja
Former Medical Director, Roche Products India Pvt. Ltd.
10:30 AM to 10:50 AM
Tea Break (11:00 AM to 11:30 AM)
Use of Social Media in Patient
Engagement and Improving Outcomes
Mr. Salil Kallianpur
Founder and MD, ARKS Knowledge Consulting Pvt. Ltd.
11:30 PM to 11:50 PM
Patients Predict Their Disease Outcomes?
Ms. Geetha Manjunath
CEO and Co-Founder, Niramai
12:00 PM to 12:20 PM
Role of Pharma in Patient Support
Program Initiatives
Dr. Jacqueline Simons
Associate Director - Customer Success, Docplexus
12:30 PM to 12:50 PM
Lunch Break (1:00 PM to 2:00 PM)
How Wearables are Changing Healthcare
Scenario in India?
Ms. Rajashree Menon
Business Head - Healthcare, Goqii
2:00 PM to 2:20 PM
Importance of Real World Evidence for
Pharma
Mr. Mahendra Rai
Head, Real World Insights, IQVIA
2:30 PM to 2:50 PM
Data Privacy and Best Healthcare Data
Sharing Practices: Panel Discussion
Mr. Rahul Mittal (Panel Moderator)
Provider Head, IQVIA- South Asia
3:00 PM to 3:40 PM
Dr. Rahul Bargaje
Medical Director, South Asia, Gilead Sciences Inc.
Mr. Tarunpreet Walia
Associate Director, Healthcare and Pharma, EMA Partners
Mr. Dinesh Pandey
Sub Practice, Business Analytics - Head, PharmaACE
Mr. Akansh Khurana
CEO & Co-Founder, THB
Mr. Shrinik Ajmera
Founder and CEO, RxPONT India Pvt. Ltd
Tea Break (3:40 PM to 4:00 PM)
What Investors Expect From Patient
Centric Start-Ups?
Dr. Aniruddha Malpani
Angel Investor, Malpani Ventures
4:00 PM to 4:20 PM
Launch of KYT (Know Your Treatment)
Mobile App
Ms. Dimple Arora
Co-Founder, KYT and MarksMan Healthcare Communications
4:30 PM to 5:00 PM
Dr. Pawan Rane
Head and Neck Oncosurgeon, Co-Founder, KYT
Dr. Amit Dang
Founder and CEO, KYT and MarksMan Healthcare
Communications
Summit Conclusion - 5:00 PM