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Decision-makers for pharmaOld Vs.
New
Decision-
makers
Insurers Govt.Hospitals
Old New
Multi-
specialists
Does pharma have
the necessary
skillsets and
strategies to build
relationships with
these players?
Doctors
Key Account
Management
Health Economics
Outcomes
Research (HEOR)
and Real World
Evidence (RWE)
The Changing Dynamics of Decision Making in Healthcare
The
Chronic
Illness
Outbreak
Life-time value of customer
Mindset Change
Acute
Chronic
Treatment to management
Integrated Approach
Uncommon partnerships
Greater patient centricity
If the rate of change on the outside exceeds the rate of
change on the inside, the end is near- Jack Welch
Ability to
Respond to
Change
Change
Complexity
Decline
New Segmentation of Doctors and Imperatives for Pharma Marketing
Digital Excellence Pharma Academy - Webinar & Online Certification Program
Digital Excellence Pharma Academy - Webinar & Online Certification Program
Digital Excellence Pharma Academy - Webinar & Online Certification Program

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Digital Excellence Pharma Academy - Webinar & Online Certification Program

  • 1.
  • 2.
  • 3.
  • 4. Decision-makers for pharmaOld Vs. New Decision- makers Insurers Govt.Hospitals Old New Multi- specialists Does pharma have the necessary skillsets and strategies to build relationships with these players? Doctors Key Account Management Health Economics Outcomes Research (HEOR) and Real World Evidence (RWE) The Changing Dynamics of Decision Making in Healthcare
  • 5. The Chronic Illness Outbreak Life-time value of customer Mindset Change Acute Chronic Treatment to management Integrated Approach Uncommon partnerships Greater patient centricity
  • 6. If the rate of change on the outside exceeds the rate of change on the inside, the end is near- Jack Welch Ability to Respond to Change Change Complexity Decline
  • 7.
  • 8.
  • 9. New Segmentation of Doctors and Imperatives for Pharma Marketing