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Architecture To Develop Pharma Business Leaders  For Today and Tomorrow
Digital Excellence Pharma Academy
Architecture To Develop Pharma Business Leaders
For Today and Tomorrow
DEPA – Building and Developing Digital Capabilities
CustomerSalesDigitalLeadership
Building
Talent
8 Webinars covering a wide
range of topics aim to build
Digital Competencies
8 Webinars provide deeper and
actionable insights on emerging
role of Sales Force and How to Lead
5 Webinars focused on Culture,
Change Management, Mindset
and Strategy
6 Webinars aim to help pharma shift
focus from Product centric approach
to HCP/Patient centricity
CredoWeb platform ensures
highly engaging discussion
forums
DEPA
DEPA conducted Primary Research
& deep dig interviews with target
stakeholders to unearth actionable
insights
New Breed of
Effective Pharma
Business Leaders
The Change
Vaccine
Architecture To Develop
Pharma Business Leaders
for Today and Tomorrow
4 Factors of Digital Transformation
1. Leadership
2. Digital Transformation
3. Sales and Sales Management
4. Customer/Patient Centricity
Digital Transformation
Sales & Sales
Management
Leadership
Customer / Patient
Centricity
New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders for Today and Tomorrow
New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders
For Today and Tomorrow
1. Atish Majumdar–President, Mankind Pharma
2. Sanjiv Navangul – MD, Bharat Serums
3. Hariram Krishnan – Former MD, Galderma
4. Dr. Sanjoy Mitra – MD SMSRC
5. Manish Bajaj – VP at Dr.Reddy’s (Jan 2021)
6. Anup Soans – Editor, MedicinMan
Leadership Imperatives for Digital Transformation
1. Samish Menon - Global Market Access Director
Neuroscience at Takeda based in the U.S.
2. Salil Kallianpur Former Executive VP at GSK
3. Praful Akali MD of Medulla Communications
4. Hanno Wolfram - Author of Digital in Health and
Key Account Management in Pharma, Germany
5. Dr. Shenoy Robinson Director - CATEX Health
6. Susan Josi - Managing Partner, Havas Life
Sorento
Digital Transformation
Sales / Sales Management
1. Sudip Chakarborty - Head Strategic Engagements & Networks
for EU at UCB Biopharma, Brussels
2. Amlesh Ranjan - Deputy Director, Super-Specialty, Sanofi
3. Aparna Mittal - Founder and CEO, PatientsEngage
4. Sanjiv Navangul - MD, Bharat Serums and Vaccines
5. Anup Soans – Editor, MedicinMan
6. Susan Josi - Managing Partner, Havas Life Sorento
Customer / Patient Centricity
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
1. Deep Bhandari – Former MSO, Novartis and
Advisor, UCB Pharma
2. Salil Kallianpur – Former EVP, GSK
3. Satya Mahesh – Head of Business Excellence,
Emcure Pharmaceuticals
4. Shashin Bodawala - Director Business Excellence,
Go-To Market at Boehringer Ingelheim
5. Rajesh Tiwari - Head ER and HRBP ,Novartis
6. Anup Soans – Editor, MedicinMan
• Adopting Digital – The New Mindset
• Leadership Challenges in the COVID19 Crisis
• Culture – A roadblock or catalyst for digital transformation?
• Winning insights for pharma in a COVID19 world
• Launching new products via digital/phygital – Challenges and opportunities
• The COVID19 crisis and leadership imperative for Indian pharma CEOs
Leadership Imperatives for Digital Transformation
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
• Leveraging Digital in the New Normal
• Content planning for digital-first communications to doctors
• What is learning agility and why is more important now than ever?
• Is telemedicine here to stay?
• Lessons for Indian pharma for case studies in the EU
• Key Account Management in Pharma
• Decoding Indian pharma’s approach to digital adoption in a COVID19 world
• Field Force – KPIs for the new normal
• Beating digital Darwinism – Indian pharma needs a new robust strategy and
not a digital strategy
Digital Transformation
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
• Strategically Managing the Customer Relationship – A Better Way
• Preparing, Redefining and Cultivating sales manages during a crisis
• FLM as the fulcrum of field force engagement
• Do medical reps have a place in the future of work?
• Selling in the new normal – The rise of med rep 2.0
• Leading with emotional intelligence
• Competencies for the pharma sales force, now and in the future
• The pharma dialogue - The one who tells the best story wins
• How can field force work be made meaningful and effective in the present times
• Sales force strategy in the digital world
• Building meaningful brands
Hybrid Sales Rep and Remote Sales Management
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
• What do customers value? Using value drivers to engage key
customers
• The importance of customer journeys in digital marketing
• Building a patient centric organization as a go-to-market strategy
• Patient-centered pharma – The imperative and roadmap
• Rethinking patient centricity and patient engagement by pharma
Patient/Customer Centricity
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
Thanks to Dr. Peter Velev,
CEO @ CredoWeb
and his wonderful team of
Silviya Alexandrova, Manish
Badonia, Sujas Shah
and
Kalin Andonov

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Architecture To Develop Pharma Business Leaders For Today and Tomorrow

  • 2. Digital Excellence Pharma Academy Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 3. DEPA – Building and Developing Digital Capabilities CustomerSalesDigitalLeadership Building Talent 8 Webinars covering a wide range of topics aim to build Digital Competencies 8 Webinars provide deeper and actionable insights on emerging role of Sales Force and How to Lead 5 Webinars focused on Culture, Change Management, Mindset and Strategy 6 Webinars aim to help pharma shift focus from Product centric approach to HCP/Patient centricity CredoWeb platform ensures highly engaging discussion forums DEPA DEPA conducted Primary Research & deep dig interviews with target stakeholders to unearth actionable insights New Breed of Effective Pharma Business Leaders
  • 4. The Change Vaccine Architecture To Develop Pharma Business Leaders for Today and Tomorrow 4 Factors of Digital Transformation 1. Leadership 2. Digital Transformation 3. Sales and Sales Management 4. Customer/Patient Centricity
  • 5. Digital Transformation Sales & Sales Management Leadership Customer / Patient Centricity New Capabilities 1 2 4 3 Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 6. New Capabilities 1 2 4 3 Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 7. New Capabilities 1 2 4 3 Architecture To Develop Pharma Business Leaders for Today and Tomorrow
  • 8. New Capabilities 1 2 4 3 Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 9. New Capabilities 1 2 4 3 Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 10. 1. Atish Majumdar–President, Mankind Pharma 2. Sanjiv Navangul – MD, Bharat Serums 3. Hariram Krishnan – Former MD, Galderma 4. Dr. Sanjoy Mitra – MD SMSRC 5. Manish Bajaj – VP at Dr.Reddy’s (Jan 2021) 6. Anup Soans – Editor, MedicinMan Leadership Imperatives for Digital Transformation 1. Samish Menon - Global Market Access Director Neuroscience at Takeda based in the U.S. 2. Salil Kallianpur Former Executive VP at GSK 3. Praful Akali MD of Medulla Communications 4. Hanno Wolfram - Author of Digital in Health and Key Account Management in Pharma, Germany 5. Dr. Shenoy Robinson Director - CATEX Health 6. Susan Josi - Managing Partner, Havas Life Sorento Digital Transformation Sales / Sales Management 1. Sudip Chakarborty - Head Strategic Engagements & Networks for EU at UCB Biopharma, Brussels 2. Amlesh Ranjan - Deputy Director, Super-Specialty, Sanofi 3. Aparna Mittal - Founder and CEO, PatientsEngage 4. Sanjiv Navangul - MD, Bharat Serums and Vaccines 5. Anup Soans – Editor, MedicinMan 6. Susan Josi - Managing Partner, Havas Life Sorento Customer / Patient Centricity Architecture To Develop Pharma Business Leaders For Today and Tomorrow 1. Deep Bhandari – Former MSO, Novartis and Advisor, UCB Pharma 2. Salil Kallianpur – Former EVP, GSK 3. Satya Mahesh – Head of Business Excellence, Emcure Pharmaceuticals 4. Shashin Bodawala - Director Business Excellence, Go-To Market at Boehringer Ingelheim 5. Rajesh Tiwari - Head ER and HRBP ,Novartis 6. Anup Soans – Editor, MedicinMan
  • 11. • Adopting Digital – The New Mindset • Leadership Challenges in the COVID19 Crisis • Culture – A roadblock or catalyst for digital transformation? • Winning insights for pharma in a COVID19 world • Launching new products via digital/phygital – Challenges and opportunities • The COVID19 crisis and leadership imperative for Indian pharma CEOs Leadership Imperatives for Digital Transformation Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 12. • Leveraging Digital in the New Normal • Content planning for digital-first communications to doctors • What is learning agility and why is more important now than ever? • Is telemedicine here to stay? • Lessons for Indian pharma for case studies in the EU • Key Account Management in Pharma • Decoding Indian pharma’s approach to digital adoption in a COVID19 world • Field Force – KPIs for the new normal • Beating digital Darwinism – Indian pharma needs a new robust strategy and not a digital strategy Digital Transformation Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 13. • Strategically Managing the Customer Relationship – A Better Way • Preparing, Redefining and Cultivating sales manages during a crisis • FLM as the fulcrum of field force engagement • Do medical reps have a place in the future of work? • Selling in the new normal – The rise of med rep 2.0 • Leading with emotional intelligence • Competencies for the pharma sales force, now and in the future • The pharma dialogue - The one who tells the best story wins • How can field force work be made meaningful and effective in the present times • Sales force strategy in the digital world • Building meaningful brands Hybrid Sales Rep and Remote Sales Management Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 14. • What do customers value? Using value drivers to engage key customers • The importance of customer journeys in digital marketing • Building a patient centric organization as a go-to-market strategy • Patient-centered pharma – The imperative and roadmap • Rethinking patient centricity and patient engagement by pharma Patient/Customer Centricity Architecture To Develop Pharma Business Leaders For Today and Tomorrow
  • 15. Thanks to Dr. Peter Velev, CEO @ CredoWeb and his wonderful team of Silviya Alexandrova, Manish Badonia, Sujas Shah and Kalin Andonov