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10 Pieces 
@parcinc @anselm 
Aug 18 2011 
Friday, August 19, 2011
Smart F⨀⨀d 
(This is a project we are doing effectively) 
A simple smart restaurant recommender service 
Scores restaurants based on your profile over time 
Aggregate activity from foursquare and other services 
May allow vendors to update their menu and hours 
May provide lead generation to venders 
May filter by health and wellness or other criteria 
Friday, August 19, 2011
Smart & Mobile Broker 
(This is an extract of a technology we have) 
A public API on the web for matching merchants and mobile consumers 
Predictive analytics based 
Advertisers supply profile activity over time ( they negotiate terms ) 
Merchants and advertisers can broker transactions 
Demonstrate better fulfillment than keyword advertising 
‘Any sufficiently advanced technology is indistinguishable...’ 
Friday, August 19, 2011
Life Coach 
(Simply a standalone riff on our existing work with Ford) 
Provide counsel on personal life choices vis a vis work 
Career, benefits, retirement, financial etcetera 
Fueled by personal profile data and comparative analysis 
Turnkey standalone service that small and large businesses 
could use. 
Friday, August 19, 2011
Harlequin 
(We could play both sides of the pattern recognition issue) 
Privacy cloaking service to obscure digital shadow 
Generate pseudo anonymous activity that appears real 
Muddy social graphs so that profiles cannot be clustered 
A profile consists of traces, checkins, peers, any activity 
Accept real profiles as input and masquerade on demand 
Friday, August 19, 2011
Image DNS 
(This is something I’ve wanted to do for years) 
Image in live video stream lookup service 
Returns an URL or metadata associated with an image 
Public API allows people to publish images to server 
Pay to be the first return on a specific image 
Supplant QRCodes 
Provide a consumer facing retail app for mobile devices 
Friday, August 19, 2011
Storytellr 
(I believe there is a market for this piece of our remote servicing app) 
Consumer facing web app to build 2d animated sequences 
Overlay on top of youtube or other existing video sites 
May be used for entertainment and or tutorial purposes 
Multiplayer support for simultaneous authoring 
Popularize a new media type 
Possibly offer 3d with image tracking as a rev 2 
Must be open source in part since the client is javascript 
I would like this myself to help me figure out how to fix my car 
Friday, August 19, 2011
Jam 
(This is a business - similar to Jive and the like) 
Fast web based real time messaging API for web apps 
Manage user identity and sessions 
Manage room creation, joining, detaching 
Manage messaging between rooms 
Middleware tier application for third party vendors 
Friday, August 19, 2011
Frendar 
(This is simply something I’ve always wanted) 
A heat map of friend like places 
See your life contrail 
See where your friends are right now 
See where friend like people typically hang out 
Select a person or topic to view from as a lens 
Friday, August 19, 2011
Bodycode 
(This is something I would like to use) 
A gestural interface for working with digital objects 
In a sense phase 2 of the Parc work in inventing the GUI. 
Revolutionize - once again - how we work with computers 
Create healthier workers by improved HCI 
Use for building and arranging work that has any kind of spatial 
metaphor - programming, browsing the web, building presentations 
Friday, August 19, 2011
Indoor Navigation 
(I see this as low hanging fruit and an enabling technology) 
Uses image based tracking to do indoor navigation 
Low cost licensing terms to encourage third party adoption 
Friday, August 19, 2011
PARC Downtown 
Finding ways to foster high energy participation in PARC 
High velocity code sprints and ship to market early for feedback 
No middlemen in terms of licensing deals, partners, roadblocks 
Connect PARC to the real world better; better market vision 
Let people take, use and license PARC technology 
Provide a roof over young entrepreneurs heads and support 
They self fund or we partner fund with local risk takers 
Friday, August 19, 2011

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10 pieces - an internal idea presentation for Parc

  • 1. 10 Pieces @parcinc @anselm Aug 18 2011 Friday, August 19, 2011
  • 2. Smart F⨀⨀d (This is a project we are doing effectively) A simple smart restaurant recommender service Scores restaurants based on your profile over time Aggregate activity from foursquare and other services May allow vendors to update their menu and hours May provide lead generation to venders May filter by health and wellness or other criteria Friday, August 19, 2011
  • 3. Smart & Mobile Broker (This is an extract of a technology we have) A public API on the web for matching merchants and mobile consumers Predictive analytics based Advertisers supply profile activity over time ( they negotiate terms ) Merchants and advertisers can broker transactions Demonstrate better fulfillment than keyword advertising ‘Any sufficiently advanced technology is indistinguishable...’ Friday, August 19, 2011
  • 4. Life Coach (Simply a standalone riff on our existing work with Ford) Provide counsel on personal life choices vis a vis work Career, benefits, retirement, financial etcetera Fueled by personal profile data and comparative analysis Turnkey standalone service that small and large businesses could use. Friday, August 19, 2011
  • 5. Harlequin (We could play both sides of the pattern recognition issue) Privacy cloaking service to obscure digital shadow Generate pseudo anonymous activity that appears real Muddy social graphs so that profiles cannot be clustered A profile consists of traces, checkins, peers, any activity Accept real profiles as input and masquerade on demand Friday, August 19, 2011
  • 6. Image DNS (This is something I’ve wanted to do for years) Image in live video stream lookup service Returns an URL or metadata associated with an image Public API allows people to publish images to server Pay to be the first return on a specific image Supplant QRCodes Provide a consumer facing retail app for mobile devices Friday, August 19, 2011
  • 7. Storytellr (I believe there is a market for this piece of our remote servicing app) Consumer facing web app to build 2d animated sequences Overlay on top of youtube or other existing video sites May be used for entertainment and or tutorial purposes Multiplayer support for simultaneous authoring Popularize a new media type Possibly offer 3d with image tracking as a rev 2 Must be open source in part since the client is javascript I would like this myself to help me figure out how to fix my car Friday, August 19, 2011
  • 8. Jam (This is a business - similar to Jive and the like) Fast web based real time messaging API for web apps Manage user identity and sessions Manage room creation, joining, detaching Manage messaging between rooms Middleware tier application for third party vendors Friday, August 19, 2011
  • 9. Frendar (This is simply something I’ve always wanted) A heat map of friend like places See your life contrail See where your friends are right now See where friend like people typically hang out Select a person or topic to view from as a lens Friday, August 19, 2011
  • 10. Bodycode (This is something I would like to use) A gestural interface for working with digital objects In a sense phase 2 of the Parc work in inventing the GUI. Revolutionize - once again - how we work with computers Create healthier workers by improved HCI Use for building and arranging work that has any kind of spatial metaphor - programming, browsing the web, building presentations Friday, August 19, 2011
  • 11. Indoor Navigation (I see this as low hanging fruit and an enabling technology) Uses image based tracking to do indoor navigation Low cost licensing terms to encourage third party adoption Friday, August 19, 2011
  • 12. PARC Downtown Finding ways to foster high energy participation in PARC High velocity code sprints and ship to market early for feedback No middlemen in terms of licensing deals, partners, roadblocks Connect PARC to the real world better; better market vision Let people take, use and license PARC technology Provide a roof over young entrepreneurs heads and support They self fund or we partner fund with local risk takers Friday, August 19, 2011