Scientific rigour is worth melting for MRS Annual Conference 2016
In the first of a two-part session, four research professionals throw caution to the wind and fight for their passionately held beliefs about the way the insight world works. This is the session for those who want to hear the uncensored, unshackled and revolutionary voice of research. I wish I had kept track of every time a conference speaker said they didn't understand the statistics they were referring to but if anyone had a question, they could find someone to answer it. I wish I had kept track of every presenter whose 20 slides consisted of 20 pictures. I wish it was even possible to count the number of infographics floating around the interweebs spewing countless unsubstantiated and out-of-context percentages with multiple decimal places. In this presentation, I will plead with the audience to reconsider how they communicate to their clients about research, and how they present that research to various audiences.
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Scientific rigour is worth melting for MRS Annual Conference 2016
- 1. @PeanutLabsMedia @LoveStats @LoveStats @PeanutLabsMedia Scientific rigour is worth melting for Presented by Annie Pettit Chief Research Officer at Peanut Labs, a Research Now Group Company .
- 2. @PeanutLabsMedia @LoveStats Social Olaf Aggressive Elsa Economic Anna Do you trust me if I tell you my factor analysis identified three groups of people?
- 4. @PeanutLabsMedia @LoveStats This is what two factors looks like.
- 6. @PeanutLabsMedia @LoveStats This is what five groups looks like
- 8. @PeanutLabsMedia @LoveStats This is what six factors looks like.
- 9. @PeanutLabsMedia @LoveStats Show me your proof! Let me decide for myself
- 10. @PeanutLabsMedia @LoveStats Infographics are cute. Not readable!
- 11. @PeanutLabsMedia @LoveStats Written andlaunched asurvey within24 hours @PeanutLabsMedia @LoveStats #NothingToBeProudOf
- 12. @PeanutLabsMedia @LoveStats Asked forhundreds ofpages ofcrosstabs @PeanutLabsMedia @LoveStats #NothingToBeProudOf
- 13. @PeanutLabsMedia @LoveStats Shown 2decimal places with a 5 pointscale @PeanutLabsMedia @LoveStats #NothingToBeProudOf
- 14. @PeanutLabsMedia @LoveStats Recommended taking action ona result withMOE of 10points @PeanutLabsMedia @LoveStats #NothingToBeProudOf
- 17. @PeanutLabsMedia @LoveStats Thank you! Annie Pettit Chief Research Officer annie@peanutlabs.com ca.linkedin.com/in/AnniePettit/ facebook.com/AnniePettit twitter.com/LoveStats Jonathan Cheriff Director of Sales & Marketing jonathan.cheriff@peanutlabs.com Find PeanutLabs on LinkedIn Facebook Twitter YouTube DIY SURVEY PROGRAMMING DIY POLLINGDIY SAMPLE
Hinweis der Redaktion
- There are three groups of people Social Olaf – Care about youth, education, environment Aggressive Elsa – Care about conflict, taxes, immigration Economic Anna– Care about economy, wages, energy
- A scree plot says there are only 2 factors
- If we use eigenvalues over 1 to decide how many factors there are. Then there are five.
- If I use eigenvalues, there are 5 factors
- If we look at a plot of cumulative variance, I hit 50% at 6 factors
- Here are the cumulative variance factors
- Infographics Colors are fun Pictures are fun