Perhaps we are all speaking English but men and women do it just a little bit differently. Find out what words are used more often by men or women and see how you fit the stereotype.

1. Men are from mars?
Word choices in social
media
Annie Pettit
Chief Research Officer
Please tweet! #Qual360 November 6, 2014 @LoveStats #MRX 1

2. Men hate it Women love it
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3. Ye old focus
groups
Qual
research
today
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4. Method #1
• 5 really boring
datasets
• Millions of
verbatims
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4

5. Method #2
• 300 survey completes
• Self-serve sample panel
• US census rep
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5

6. Social Media Says: Positivity
love
awesome
help
hate
amazing
beautiful
fun
crazy
fight
argue
idiot
win
moron
faggot
n***er
Men choose more aggressive words
Women choose more positive words
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6

7. Survey Says: Slang
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7

8. Social Media Says: Slang
c luv
r
ppl
dat
u
gotta
bout
gonna
Men choose word combining and
subculture
Women choose word shortening
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8
r u

9. Survey Says: Mild Profanity
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9

10. Survey Says: Harsh Profanity
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10

11. Social Media Says: Profanity
dang
darn
fuck
shit
damn
ass
n***a
bitch
hoes
Men choose extreme words
Women choose wussy words
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11

12. Survey Says: Acronyms
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12

13. Social Media Says: Acronyms
wtf
smh
bf
lmao
omg
lol
Men aren’t enamored with acronyms.
Women choose acronyms. So they
can swear.
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13
btw
#$%

14. Social Media Says: Grammar
woman
that
would of
Ladies – Check your grammar!
Gentlemen – Thanks for taking care
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a lot
man who
you’re a
your
going

15. Survey Says: Laziness (dont,cant)
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15

16. Social Media Says: Laziness
dont
wont
theyre
youre
isnt
havent
Man. Lazy.
Women use apostrophes as appropriate.
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16

17. Social Media Says: Referencing
my
I
me
her
we
our
myself
herself
you
your
his
himself
Men speak of others
Women speak of themselves
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17

18. Social Media Says: Family
woman
brother
sister
dad
mom
kids
I am man.
Family matters.
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18
man

19. Social Media Says: Money
bought
purchase
deals
donate
on sale
taxes
credit
card
price
cheap
Men want to pay cheap prices on their
credit card
Women already bought that deal on sale
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19

20. Social Media Says: Research
try
new
wait
different
recommend
Men share their opinions and critique
Women can’t wait to try new things
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20
vote

21. Social Media Says: By Gender
Men Choose
• To combine words
• Aggressive words
• Proper grammar
• Harsh profanity
• To spell things out
• To talk about men
• To talk about the past
Women Choose
• To shorten words
• Positive words
• To be slack on grammar
• Mild profanity
• Acronyms (for swearing)
• To talk about themselves
• To talk about the future
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21

22. Social Media Says: By age
Younger People Older People
Family mother dad, mom, father, kids
References herself, yourself, my our, myself, we, your
Positivity fight, amazing, awesome crying, help
Profanity ass, s***, f*** bloody, darn
Grammar werent, theyre, youre, isnt,
havent, shouldnt, wouldnt,
youve, cant, arent
wont, dont
Acronyms lmao, omg, lol
Slang dat, u, kinda, haha, gonna b4, luv
Research
on sale, credit card, buy, wait,
Variables
try
donate, in line, vote, new
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22

23. Survey Says: Personality
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23

24. Survey says:
• I just tone down the profanity. I wouldnt want a
possiable employer or family member passing
judgemnent.
• need to learn to control my profanity better in real life
• I am slower on line than in real life. I try to keep my
thoughts organized. In real life I just let it fly, I DO
NOT sugar coat anything
• It's easier for me to communicate online because I
like writing out my thoughts more than speaking them
in person.
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24

25. When demographic differences
for a brand are
much stronger or
reversed
We know we have a brand difference,
not an
inherent demographic difference
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26. Yes, men are from mars!
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27. Thank you!
Annie Pettit
Chief Research Officer
Peanut Labs
annie@peanutlabs.com
@LoveStats on Twitter
www.peanutlabs.com
Please tweet! #Qual360 @LoveStats #MRX
: )