Visualizing Google Analytics data can be very intimidating for marketers. This presentation lays out a framework for charting out your data, which can easily be applied to any marketing data.

1. #MozCon
Annie
Cushing
•
Anniely2cs
Demys&fying
Data
Visualiza&on
for
Marketers
@AnnieCushing
•
annie@anniely2cs.com

2. Get the full narrative and tons of cool charting tips:
bit.ly/demystify-data

3. #MozCon

11. Sort option is
MIA

18. You can’t just click-
and-drag to select
LABELS

27. dimensions categories=
ExcelGA

28. data series
dimensions categories
metrics =
=
ExcelGA

29. Let’s get down to
BIZNIZ

30. DIMENSIONS: 0
METRICS: Multiple

32. Orrr we could
HACK GA

34. This is how you will look using the
USER DEFINED dimension.
— Me

38. You can’t
CHART this data
But you
can
put it in a TABLE

39. You can’t
CHART this data
But you
can
put it in a TABLE

40. DIMENSIONS: 1
METRICS: 1

41. CHART OPTIONS

42. CHART OPTIONS

43. CHART OPTIONS

44. CHART OPTIONS

45. CHART OPTIONS

46. Or a HEAT MAPalternative

54. DIMENSIONS: 1
METRICS: Multiple
**
** Not time based

55. CHART OPTIONS

56. CHART OPTIONS

57. CHART OPTIONS

58. CHART OPTIONS

59. CHART OPTIONS

60. CHART OPTIONS

61. CHART OPTIONS

62. CHART OPTIONS

70. DIMENSIONS: 1
METRICS: Multiple
**
** Time based

71. CHART OPTIONS

72. CHART OPTIONS

73. CHART OPTIONS

74. CHART OPTIONS

75. CHART OPTIONS

77. DIMENSIONS: 2
METRICS: 1

79. New Visitor Returning Visitor
Desktop 354,132 223,481
Mobile 144,222 127,385
Tablet 112,870 128,420

82. And if we SWITCH them up …

87. CHART OPTIONS

88. There’s just one little problem …

89. This is FANTASY data
New Visitor Returning Visitor
Desktop 354,132 223,481
Mobile 144,222 127,385
Tablet 112,870 128,420

90. This is REALITY data

91. record

92. field

93. Field name

94. This fine fellow actually hacked up a fur ball in
the live presentation. I’m sorry you missed it. :)

101. Don’t forget to check out the accompanying blog post!
bit.ly/demystify-data

102. #MozCon
Annie
Cushing
•
Anniely2cs
@AnnieCushing
•
annie@anniely2cs.com