If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
12. That’s a reduction of 10k+ visits!
Custom GA Report: bit.ly/SJdX0t
@anniecushing
13. let’s do some math
5.8 million pages indexed in Google
37k pages received organic traffic
645 drove revenue for Feb
.6% of pages indexed received traffic
.01% of pages indexed generated revenue
19. or use this advanced segment
bit.ly/exclude-ppc
@anniecushing
20. 4. dirty sitemaps
“Your sitemaps need to be clean. We have a 1%
allowance for dirt in a sitemap. Examples of dirt are if
we click on a URL and we see a redirect, a 404 or a
500 code. If we see more than a 1% level of dirt, we
begin losing trust in the sitemap”.
— Duane Forrester
37. links to these google docs
bit.ly/audit-post
seer interactive @anniecushing
38. extras in the post
tips on how to structure and format audit in word
link to both google docs
@anniecushing
Hinweis der Redaktion
intimidating – current audit three passeschaoticmy goal: reduce the chaos by providing a framework
I’m going to talk about some of the more expensive mistakes we see to provide some context – and hit on solutions.I’m not going to go into deep detail on the solutions b/c you’ll get that in the document I’ll share at the end.
if your site has multiple subdomains (www, blog, reviews, etc.) AND you use GA, there’s a filter that’s CRITICAL.if you don’t include this filter the traffic for all your subdomains will be blended into blob.biggest victim: homepage of your main domain b/c each subdomain’s homepage is going to be dumped into the homepage, sabotaging all your homepage metrics.you also won’t be able to segment by subdomain.
CLICKclick on admin > select your profile >
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CLICKborked internal linking:common to find links to non-canonical pages in navigation, breadcrumbs, and even the logo.search results:links to search results instead of the static page.parameters:sort, color, type, size, etc.both gwt and bwt give you a list of parameters they find in your site.for large ecommerce sites these parameters can result in literally millions of pages of low-quality duplicate content.faceted navigation:these are filters that help users pare down paginated results.if they use parameters, they can add to the malaise.
CLICKit used to be you had to enter site:yourdomain.com to see how many pages google has indexed. now gwt gives you a historical view of your indexed pages.
CLICKwhen i looked at their organic traffic for that month, I saw this …47,225this number is MUCH higher than reality
CLICKwhen i looked at their organic traffic for that month, I saw this …47,225this number is MUCH higher than reality
CLICKwhen i looked at their organic traffic for that month, I saw this …47,225this number is MUCH higher than reality
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Sr Product Manager for Bing Webmaster Tools
bing is such a girl
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CLICK302s:One client had more than 20,000 links to their homepage from high-authority sites. They never built a single link - were all natural.Martha Stewart, MSNBC, CNN, etc. All b/c they were featured in a movie.They changed their CMS and redirected / to /home.Equivalent of packaging all of your links into one link.404:Recently client had 404 pages with links from high-authority news sites and even the house of reprentatives.one of our associates, ethan, found these and is doing link reclamation, which can be infinitely more valuable for high-authority sites than link building!
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tabs along the bottom
tabs along the bottom
make a note about how to use ahrefs but noticed that the page had a lot of charts on it, so I included a screenshot of the chart you want to look for.
you’ll see this notation a lot.>’s mean drill down