Anne McCreary

London United Kingdom

Advertising / Marketing / PR

As a Digital Strategist I develop data-led integrated campaigns and social business models that change the relationship between brands and consumers in order to drive higher levels of engagement, personalisation and sales. By mapping emerging cultural trends, audience insight and network behaviour, I help create compelling brand experiences across multiple digital touch-points that are relevant and timely. I’ve done this successfully for leading global brands including Nestle, Carlsberg, Three, P&G, Ford and Aviva. I’m highly organised, with strong communication and people skills. I’m passionate about the social economy; and as a member of the Advertising Planning Group and IAB S...