Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
2. Digital Marketing Seminar : The Speaker Introduction
HELLO.
PROJECT
MANAGEMENT
LEADERSHIP
PSYCHOLOGY
TECH
AGILE
CAREER
WORKSHOPS
THAI
FOOD
MENTORIN
G
CRITICAL
THINKING
SALAD
PMO Management
TRAVEL
BUSINESSNETWORKING
CODING & TESTING
Anitpatel.net
3. WHY ARE YOU HERE TODAY ?
#CHALLENGES & #OUTCOMES
……………...
WWW.ANITPATEL.NET
4. AGENDA
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Digital Marketing Seminar : Seminar Agenda
➢ What is Marketing and Why Use Digital Marketing
➢ Different Types of Digital Marketing
➢ Traditional vs Digital Marketing Channels
➢ Understanding Buying Phases of Your Market
➢ What is Marketing Funnel and Sales Funnel
➢ Preparing Digital Marketing Strategy
➢ What is SEM, SEO, SMM, PPC, Content Marketing
➢ What is ReMarketing, Mobile Marketing & Email Marketing
➢ How to Review Analytics & Measure ROI
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5. Digital Marketing Seminar Let’s Get Started
So, you’ve got the roadmap of the Presentation ..
NOW, LET’S
DIVE INTO THIS !
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7. Digital Marketing Seminar : What is Marketing
‘‘
’’
Marketing is the activity, set of
institutions, and processes for creating,
communicating, delivering and
exchanging offerings that have value
for customers, clients, partners &
society at large.
- American Marketing Association
In Plain English: Matchmaking :-)
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12. MYTHS & FACTS
Digital Marketing
....................
Digital Marketing Seminar : Digital Marketing Myths & Facts Anitpatel.net
13. MYTHS ABOUT DIGITAL MARKETING
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Digital Marketing Seminar : Digital Marketing Myths & Facts
▪ Myth #1: DM is always Free.
▪ Myth #2: Digital Marketing is only for the big brands & for few industries
▪ Myth #3: DM is only effective to younger audience who are online
▪ Myth #4: Digital Marketing is just too new and risky.
▪ Myth #5: You need to use all Social Media sites to be successful
▪ Myth #6: DM is not part of companies business strategy
▪ Myth #7: DM can only work for large high traffic websites
▪ Myth #8: Creating a website or just a FB page is enough
▪ Myth #9: I shouldn’t be using DM if my competitors aren’t using it
▪ Myth #10: SEO & Email Marketing is dead and doesn’t work
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14. Digital Marketing Seminar : What is Digital Marketing
‘‘
’’
Digital Marketing is the marketing of
the products or services using digital
technologies, mainly the internet. But
also including mobile phones, display
advertising, and any other digital
medium.”
In Plain English: Getting Found Online :)
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15. Digital Marketing Seminar : What is Digital Marketing
‘‘
’’
A man who stops advertising to save
money, is a man who stops the clock to
save time...
-Henry Ford
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16. DIGITAL MARKETING OVERVIEW
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Digital Marketing Seminar : What is Digital Marketing
▪ To reach 50 Million Customers
▪ Radio Took 38 years…
▪ It took 13 years for TV...
▪ Internet took 4 years and ...
▪ In 2017 it took 1 days only.
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17. ▪ Reduces the cost of sales
▪ Builds your brand
▪ Provides valuable real time results
▪ It is measurable & Cost effective
▪ More IoT creates more avenues
WHY USE DIGITAL MARKETING
....................
▪ More control over customer Exp
▪ More specific audience coverage
▪ Provides convenience
▪ Drives brand loyalty
▪ Reduces the selling cycle
Digital Marketing Seminar : Why Digital Marketing Anitpatel.net
19. 6 STEPS DIGITAL MARKETING STRATEGY
....................
Digital Marketing Seminar : Digital Marketing Strategy
▪ Brand Visibility (Know Your Brand)
▪ Bringing Targeted Traffic (Get the Source)
▪ Engagements (Know Your Audience)
▪ Conversions (Convert Visitors into Paying Customers)
▪ Measurements (Measure What Worked and What Didn’t)
▪ Retention ( Keep and Grow Existing Customers)
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36. WHAT IS SEARCH ENGINE MARKETING
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Digital Marketing Seminar : Search Engine Marketing (SEM)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
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37. WHY SEARCH ENGINE MARKETING
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Digital Marketing Seminar : Search Engine Marketing (SEM)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
Anitpatel.net
39. BASICS OF SEO
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Digital Marketing Seminar : Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
is the process of getting traffic from
the “Free”, “Organic”, or “Natural”
listings on search engines.
SEO is the act of modify a website
to increase its ranking in “Organic
Search”.
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40. ORGANIC vs PAID SEARCH
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Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net
41. ▪ Global Reach
▪ Results Can be Measured
▪ Better Conversion
▪ Higher Brand Credibility
▪ Increased Visibility
▪ Your own 24 hours marketing
team and shop front
BENEFITS OF SEO
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Digital Marketing Seminar : Search Engine Optimization (SEO)
▪ Website will be found
▪ Improve competitive edge
▪ Expand your customer base
▪ Cost Effective(compare to PPC)
▪ Long Term Standings
▪ Free Traffic
▪ Higher Sales (ROI)
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42. DISADVANTAGES OF SEO
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Digital Marketing Seminar : Search Engine Optimization (SEO)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
Anitpatel.net
46. BASICS OF PPC
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Digital Marketing Seminar : Pay Per Click (PPC)
Pay Per Click (PPC) is a type of
sponsored internet advertising
model, where the advertiser pay
the publishers or search engines
when their link is clicked.
Hence the title, “Pay Per Click”.
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49. BENEFITS OF PPC
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Digital Marketing Seminar : Pay Per Click (PPC)
▪ Very fast results (targeted visitors within an hour)
▪ Guaranteed first page on Google
▪ Can yield highly profitable results
▪ Easy to measure ROI
▪ Can pay for ads almost anywhere
▪ Flexible
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50. DRAWBACKS OF PPC
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Digital Marketing Seminar : Pay Per Click (PPC)
▪ Can be very expensive (Sometimes $5-$15 a click)
▪ Less Trusted
▪ Little complex to understand
▪ Pay regardless of sales due to the clicks
▪ Traffic stops when you stop paying
▪ No Guarantees
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51. YOUR PPC STRATEGY
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Digital Marketing Seminar : Pay Per Click (PPC)
▪ Research Keywords
▪ Choose Target Demographics
▪ Write engaging attractive ads
▪ Be mobile compatible
▪ Focus on quality of the ads & content
▪ Utilize long tail search keywords
▪ Create a dedicated landing page
▪ Constantly monitor ad performance
▪ Focus on ROI
▪ Split test multiple ads and campaigns
▪ Test and retest your campaigns
▪ Deliver on your ad promises
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56. BENEFITS OF SOCIAL MEDIA MARKETING
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Digital Marketing Seminar : Social Media Marketing (SMM)
▪ Increased Brand Awareness
▪ Improved Search Engine Rankings
▪ Can yield High Return on Investment (ROI)
▪ Ability to go viral therefore High Visibility
▪ Cost effective (only time and effort)
▪ High level of Customer Engagement
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57. DRAWBACKS OF SOCIAL MEDIA
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Digital Marketing Seminar : Social Media Marketing (SMM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
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61. EMAIL MARKETING
WHAT IS DIGITAL MARKETING
FUNNEL AND WHY IT MATTERS?
……………...
WWW.ANITPATEL.NET
62. WHAT IS EMAIL MARKETING
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Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net
63. WHY EMAIL MARKETING
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Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net
64. EMAIL MARKETING STRATEGY
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net
67. BENEFITS OF CONTENT MARKETING
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Digital Marketing Seminar : Content Marketing (CM)
▪ You own the content
▪ You can create a following
▪ When done correctly, others will share your content
▪ Free foundation for advertising your products & Services
▪ Market to a wide demographic
▪ Subconsciously sell your products & services
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68. PITFALLS OF CONTENT MARKETING
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Digital Marketing Seminar : Content Marketing (CM)
▪ Takes more time
▪ If not done right, can lose existing followers
▪ Can be considered spammy
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71. TOOLS OF MEASURING ROI
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Digital Marketing Seminar : ROI & Analytics
▪ Google Analytics
▪ Google Webmaster Tools
▪ Basic Google Search
▪ Google Adwords
▪ Call Tracking Metrics
▪ Ecommerce Tracking
▪ Social media tracking tools
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72. ▪ Conversion rates
▪ Best converting pages
▪ Best converting ads
▪ What service or items sell best
▪ Which traffic sources send best
traffic
▪ And much more….
WHAT ARE YOU MEASURING
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Digital Marketing Seminar : ROI & Analytics
▪ Cost per click
▪ Cost per visit
▪ Time on site
▪ Entrance & Exit pages
▪ Bounce Rate
▪ Cost per customer acquisition
▪ Click through rate
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