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Web Strategy Case Studies: Amazon.com & RealNetworks Anil Kumar ISMC
Preparing Content for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Design Issues ,[object Object],[object Object]
“Chunks” Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of “Chunk” Style ,[object Object],[object Object],[object Object]
Web Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building the Site ,[object Object],[object Object],[object Object],[object Object],[object Object]
Usability Tests ,[object Object]
Overview of Web Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Amazon.com Content Management ,[object Object],[object Object]
Amazon.com Content Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listmania! Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guide Examples ,[object Object],[object Object],[object Object],[object Object]
Visitor Experience ,[object Object],[object Object],[object Object],[object Object]
Customer Reviews ,[object Object],[object Object]
Personalization at Amazon.com ,[object Object],[object Object],[object Object]
Amazon.com Personalization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Automation at Amazon.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: The Amazon.com Homepage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Commerce Staff Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology People Business People “Dumb idea!” “Do this!”
Electronic Media and E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon.com Design Evolution ,[object Object],[object Object],[object Object],[object Object]
Amazon.com Design Evolution ,[object Object],[object Object],[object Object],[object Object]
Design Evolution ,[object Object],[object Object]
Design Evolution ,[object Object],[object Object],[object Object]
Return of the “Tabs” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Efficiency ,[object Object],[object Object],[object Object],[object Object]
Communication is Critical ,[object Object],[object Object]
Anatomy of a Failed Project ,[object Object],[object Object],[object Object]
RealNetworks ,[object Object],[object Object],[object Object]
Content Development ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rolling Stone Radio ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rolling Stone Radio ,[object Object],[object Object],[object Object]
So Why Failure? ,[object Object],[object Object]
Communication Crunch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Model, Anyone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Amazon business plan

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