In this slideshare we cover: * Why there's only a handful of social media platforms you really need to worry about. (If you focus on the right platform, you can ignore almost all the others and still make sales.) * Who your customer is and where they're hanging out online. * Why it's important to know what's working in Australia and how it's different to other countries. * What tools make social media management easier for you. Download the list of our Tools and Resources here: http://bit.ly/DottiToolsResources