Webinar

1. Web Sizzle
Ten “Hacks” to Build Your Brand and
Generate Leads Online
Presented by:
Angela Leavitt
The Only Marketing Firm Focusing Exclusively
on Telecom, IT & Cloud

2. You’ll Discover
How to tell which companies visit your
website. 01
SEO – What can you do right now to ensure
your website gets found 02
Where website design trends are right now, and
where they are going in 2015 03

3. What does LinkedIn have to do with your
website, and how you can supercharge your
website using LinkedIn
04
Video – What works, what doesn’t, and how to
do it easily and simply 05
The simple messaging you need on your website
to get the phone to ring (it’s not what you think) 06
The pages you need to have on your website
that almost none of your competitors have…
that can lasso in business.
07

4. In Case You Missed It…
GimmeMojo.com/TWCBC/Bad-News/
LOTS more free web education:
Video: Before, during, after formula
Whitepaper: 50 Telecom Agent Mistakes
Whitepaper: Crazy Ex-Girlfriend Technique

5. Who is Mojo?
Telecom, IT and
Cloud Only.
Have helped dozens of carriers,
agents and VARs improve their
revenues and branding.
We have LOTS of data on
what works and what
doesn’t work.

6. Who’s working their Mojo?

7. Angela Leavitt
Telesphere
Channel Partners, IT Expo, Women in the Channel
15+ Years in Sales & Marketing

8. Housekeeping
Save questions for the end.
Put them in the “Questions” box. I will
answer them all!
Not recording this to distribute.
Get out a pen and paper and take notes!

9. Story of the Telecom Agent who
was laughed out of a sale

10. The Problem
Google
Survey of C level execs showing
73% of them research online every day.
THEY DON’T DELEGATE RESEARCH

11. The Problem
Study of more than 2,000 U.S. adults
revealed that 35% of U.S. Consumers
have totally disengaged from any
purchases with a small business after
discovering they have a poor quality
website.

12. Things are Changing
Smartphone Apps
– Beautiful
Sneaky
Telecom Agents ;)

13. Things are Changing
Search Engines
Smarter
People Getting
Smarter

14. Trends
(The Data Does NOT Lie)
Searches for
“Telecom Consultant”
Searches for
“Cloud Consultant”
www.google.com/trends

15. State of the Telecom Industry
Creative Destruction
Some getting left behind
Outsourcing IT
(Healthcare Laws)
Image is everything

16. The Math
1 per month (lost or gained)
at $1K MRR
6 Months
Rule of 72s

17. The Math
Over 3 years, these 6 customers
cost you $165,000
Not counting the other customers
over that 3 year period (now
you’re talking millions)
+/- 50% Still HUGE numbers

18. The Good News
It’s Not Your Fault
You’re running your businesses
Lots of BS info out there
No time
01
02
03
Simple improvements can make big changes
“Small hinges move big doors”

19. HOW TO MAKE YOUR
WEBSITE SIZZLE

20. Big Pictures
Longer Home Pages:
Less text, more
images.
Images: No babes in
headsets, please.
Remember benefits.
Images: Rotating:
In ecommerce, these
don't perform as well as
static images. Clear,
simple message. Tradeoff
is the "cool" factor.
Current Design Trends

21. Customer Centric Messaging
Benefits: What are the three benefits you bring your client?
Probably a variation of
Save Time Greater Efficiency Scalability Save Money Reduce Risk
SAY IT. ON YOUR HOMEPAGE.

22. Customer Centric Messaging
Unique Selling Proposition:
What makes you unique in the marketplace
If you don’t have
something, start
coming up with it
now
3 words are the
strongest
(Biggest, Only,
and First)
These words are
popular, but not as
strong (The Best, the
Leading, the Most,
etc.)
SAY IT. ON YOUR HOMEPAGE.

23. Calls to Action on Website
24 Flavors
3% Purchase Rate
6 Flavors
30% Purchase Rate

24. Calls to Action on Website
On every single page. Tell people what to do.

25. LinkedIn
People use LinkedIn to find experts. Fill out everything. Images,
videos, etc. Insert your keywords into everything.
Your Keywords (most searched terms):
“Telecom Expense Management”
“Telecom Cost Management”
“Telecom Consultant”
“Telecom Audit”
“Telecom Agent”
“Cloud Consulting”
“Cloud Consulting Services”
“Cloud Computing Companies”

26. LinkedIn
Send them to a valuable piece of info you have.
(They know how to find your home page)
Give Instant Value
A Whitepaper that will help them (make it juicy)
A Case Study
A Top 10 List
A Video
An Offer
More…
COLLECT AN EMAIL ADDRESS. BE MEMORABLE.

27. LinkedIn
Example Landing Page

28. Title Tags
Title Tag
WE’RE NUMBER 1
(yay )

29. Title Tags
<70 characters
Make a list for each page
GoDaddy (or your hosting company)
can walk you through it in 5 minutes
Add in your city to be more targeted
Example:
“Telecom Expense Management Seattle”

30. Title Tags

31. Video
Use Video to Open or to Close
Don’t talk about YOU. Talk about your client. And their pain.
Example: Telapprise.com

32. Video
Types:
You with an iPhone Camera
Cool Tip: Get the Filmic Pro App – ($5) – Frame Rates (25), Exposure,
Zoom Controls, etc.
Professionally done in a studio ($500-$1000)
Clients giving testimonials – Build Value

33. Video
Types:
“Ugly Videos” – Powerpoint Only
www.triumphwebmarketing.com/places/
Animated Videos (the latest big thing) - Education
TheDrawShop.com
Fiverr.com

34. Responsive Web Design
Mobile and Tablet users are growing exponentially
Websites are either
Completely unfriendly on tablets and phones
Usable but not optimal
Responsive to the device the user is operating
www.Stratacore.com
You don’t need a “mobile website.”
Just make sure your website is “responsive.”

35. Responsive Web Design

36. Industry Specific or City Specific Pages
Create a page for every city in
your area
Talk generally about the service you
provide for that area

37. Industry Specific or City Specific Pages
Include your keywords in the copy
Remember the Title Tags!
Include the city name
Use unique copy for each page.
NO copy & paste!

38. Page Speed
Site load speed affects SEO. Faster loading sites show up
above slower ones. See your speed here:
https://developers.google.com/speed/pagespeed/insights
If it’s less than 80%, get your web people to fix the
problems outlined in the link above

39. Sponsored Ads
Sad but true… everything is going sponsored
All platforms have sponsored options now.
Leverage these to boost visibility & drive traffic to your
most impactful content.

40. Sponsored Ads
For example:
Video blog series
Webinars
Case Studies
Dedicate a small budget to each platform
Test, evaluate, adjust!

41. Who Is On Your Site
http://www.visistat.com/
Gives you TONS of data about who
visits your website
$50 for basic version (not worth it IMO)
$350 for the “B2B Solution” upgrade.

42. Who Is On Your Site
They provide you the name of the
company who looked up your
website
Provide a CRM or syncs with
Salesforce.com
Must have traffic
Must have dedicated team to call

43. NEXT
STEPS

44. Next Steps
Sure we can work with big telecom
companies like Time Warner Cable, X5, and
Intelisys, and…
A handful of agents right now.
We traditionally focused on companies with
budgets
The net, not the fish…

45. BUT

46. Next Steps
Mojo Mission: To help raise the channel for everyone.
Help telecom agents grow their businesses and stay
relevant as technology advances.
Ground zero: THE WEBSITE. It’s where everything
flows today.

47. Next Steps
There’s no reason to:
Lose out on market share to
VARs or more savvy agents
Lose a deal to an inferior
carrier because of a poor
looking website or web
presence
Get overlooked online when
you could be positioned to
get found with no effort

48. Next Steps
Getting opportunities ain’t east and you DON’T want to be
left behind
The biggest changes in the telecom world EVER
The move to online research and decision-making…
Including CXOs.
So that’s why we’ve put together a special offer to those
of you on this webinar…the first 10 to sign up.

49. The Offer
Who It’s For…
If there’s even a possibility that you’ve lost credibility with
a prospect, and lost business, or sabotaged your
pipeline…

50. We’re NOT For Everybody
Who this is not for:
Chronic Fence Sitters 
Cost vs. Investment Minded
Those who are happy where they are right now

51. Marketing Machine & Bonus Offer
First 10 agents – More than a website (online brochure).
We’re going to make you an online Marketing Machine.
SOOOO easy for you. We already know your language,
customer, and industry.

52. Marketing Machine Offer
(Plus Choose Any One of Three Bonuses)
Marketing Machine Website
Strategy (Messaging, differentiation, etc.)
Customized Design
Persuasive Copy
Lead Capture
Image Selection
Blog setup
On-Site SEO
Google Analytics
Training for it all (simple platform)

53. Choose One of the Three for FREE!
Social Media Setup
Facebook
Twitter
Youtube
Google +
Branded Collateral
Flyer
Email Newsletter
Letterhead
PowerPoint Template
Online Ads Setup
LinkedIn Ads
Google Retargeting
Google Places Setup

54. WARNING
This price reflects
More than a 50% Discount Off
our retail rates

55. Simple 3 Step Process
1. Go to www.GimmeMojo.com/SignUp
2. Make a $247 Investment
Immediately: Your Website and Online Sizzle Assessment
You get a full analysis of your online risks and opportunities
Thought this all sucked? Well give you your $247 back, no questions asked.
3. Want a Website Marketing Machine? Your $247 is applied.
With an additional $4700 up front to continue, you’ll get: Marketing consulting,
optimized website, lead capture form,your choice of social media setups,
branded collateral templates, Linkedin ad setup, Local Google Account Setup,
and follow your web visitors around the web setup

56. Objection One
Websites are expensive. My nephew can
make one for $500
Does your nephew know how to explain SIP Trunking to your customer?
What’s your time worth? $200/hr? $400/hr? $1000/hr?
What about messaging, benefits statement, USP?
We make marketing machines, not websites.
SEO, page load times, lead collection, etc.

57. Objection Two
What’s the ROI?
How much is one big deal worth to you? How much does losing
one big deal cost you? Only you can answer that.
Bottom line: We landed one of our top 3 clients ever, using the
techniques we’ve outline above. Our website pulled them in.
ROI for dry cleaning your suit, or getting a haircut
ROI for not losing a $130,000 deal?

58. Objection Three
Now is not the right time. Will do it later.
This is BIG discount off current retail rates.
2015 is around the corner. Enter the new year with a new image,
and reduce your tax liability for 2014. Note: I’m not a tax
accountant.
We do all the work. There’s so little for you to do or explain to us.
If you had a meeting with a big prospect, would you wait a few
weeks to shave or wash your hair? Of course not. (right?)

59. Simple 3 Step Process
1. Go to www.GimmeMojo.com/SignUp
2. Make a $247 Investment
Immediately: Your Website and Online Sizzle Assessment
You get a full analysis of your online risks and opportunities
Thought this all sucked? Well give you your $247 back, no questions asked.
3. Want a Website Marketing Machine? Your $247 is applied.
With an additional $4700 up front to continue, you’ll get: Marketing consulting,
optimized website, lead capture form,your choice of social media setups,
branded collateral templates, Linkedin ad setup, Local Google Account Setup,
and follow your web visitors around the web setup

60. Why Now?
Together we can make your website work for
you from now to ten years from now.
Why be mediocre or even less than mediocre in
the area where everything is moving?
We’re in the transition of a generation RIGHT NOW in
telecom. VARs are looking at you online.

61. Why Now?
Could you use an unfair advantage?
Insurance Policy on losing deals…
The Good News: It’s not your fault.
But…now that you know the truth, you own the
actions that you take right now.

62. Simple 3 Step Process
1. Go to www.GimmeMojo.com/SignUp
2. Make a $247 Investment
Immediately: Your Website and Online Sizzle Assessment
You get a full analysis of your online risks and opportunities
Thought this all sucked? Well give you your $247 back, no questions asked.
3. Want a Website Marketing Machine? Your $247 is applied.
With an additional $4700 up front to continue, you’ll get: Marketing consulting,
optimized website, lead capture form,your choice of social media setups,
branded collateral templates, Linkedin ad setup, Local Google Account Setup,
and follow your web visitors around the web setup

63. QUESTIONS
?
Rachel McNeese, Richardson Communications
“Mojo Team!!! I’m sitting here at Ritz Carlton overlooking the ocean and looking at
the website and have to say its as beautiful as the view I’m looking at!! Wow!!! You
and your team have captured my vision impeccably!”
Patrick Wefers, Infinium Communications
“Mojo Marketing spent a lot of time to understand my business and found a simple
elegant way to convey that on my website. I couldn‘t be more happy. Mojo really
helped me get a professional image. I would recommend Mojo Marketing to anyone
in our industry who is trying to improve their visibility, better their image, or drive
additional revenues to their business.”
Brad Bendy, Affirmative Technology Group
“It’s been our pleasure to work with a company that is not only very talented in their core
business of marketing, but also responsive and focused on providing us a customized
solution that will help portray our business to the world. From start to finish, it has been a
great experience and can’t think of one thing that could have gone better.”
Dana Topping, Intelisys
“We work with Angela with Mojo Marketing and have recently expanded Mojo’s role with
our company to take on additional marketing tasks. I would highly recommend Angela
and the Mojo Marketing team because they do a great job. I would recommend them to
any of our agents and anyone who is looking to expand their visibility and marketing
presence in the Channel.”

64. Thank you!
Let’s connect!
angela@gimmemojo.com
@MojoMktg
Linkedin.com/in/angelaleavitt