2. Social Marketing Defined?
Social Marketing is a process that uses marketing principles and techniques to
influence target audience behaviors that will benefit society, as well as the
individual. This strategically oriented discipline relies on creating,
communicating, delivering, and exchanging offerings that have positive value for
individuals, clients, partners, and society at large. -Social Marketing Quarterly
Social marketing injects humanity into the delivery and reception of business
communications by emphasizing relationships and meaningful experiences
with people rather than simple transactions with publics. -Shannon Paul, Very
Official Blog
Connecting and engaging with people, your
audience on a regularly basis!
3.
4. Why you need to get social?
Etiquette
Engage
Establish
partnerships!
Ask the experts!
5. What you need to get social
• Goals
• A plan
• Content Strategy
o Frequency
o Topics
o Editorial Calendar
• Secure your social accounts
• Secure your domain for your website
• Start a Blog
6. What you need to get social
Personality
•Be transparent!
•Be yourself!
7. How to use social media
• Know your audience
• Engage with your customers & potential
partners
• Create Value
• Schedule your content
• Monitor and listen
• Measure - what is working
• Do what makes sense for you
8. What to post
• News • Products/Services
• Articles • Events
• Photos • Relevant
• Testimonials information
• Quotes • Gratitude
• Giveaways • Special Sales
11. Social Media Don’ts
Start if you can't commit
Think it's easy
Use your numbers as a measurement tool
Always self-promote
Be afraid
12. Social Media Marketing Tips
• Surround yourself with the experts online
• IRL is still important
• Integrate with traditional media
• Let customers know where to find you
• Be real
• Be consistent
• Be responsive
• Be proactive