1. E o papel das Revistas nessa desconfiança toda.
Marcas e o desafio da confiança, num
mundo desconfiado.

3. “It’s a truism of business-book thinking that a
company’s brand is its “most important asset,”
more valuable than technology or patents or
manufacturing prowess.”

4. “But brands have never been more fragile. The
reason is simple: consumers are supremely well
informed and far more likely to investigate the
real value of products than to rely on logos.”

10. MISTRUST

11. MISTRUST
A CULPA É DA INTERNET!

12. IN MAGAZINES WE

13. …AND THIS IS THE TIME
WHEN MAGAZINES
COME TO SAVE THE
PRINCESS…

14. THE BRAND

16. Magazines tell the brand story

18. Jim Gaines
Newsweek, People, Time and Life

19. Multimedia Stroytelling in the Digital Age
Video, audio and interactive
• Flypmedia – deu errado
• StoryRiver Media – deu errado
• The Daily – deu errado
• Hoje Global Editor At Large Thomson Reuters
Jim Gaines

21. Consumers Get Involved with the Ads
Magazine ads are considered content
Magazines Brand Storytelling

23. Magazines Brand Storytelling

24. Contextual Advertising/Native
ADVERTORIAL
Magazines Brand Storytelling

25. It´s not advertising, it´s all about content!
Magazines Brand Storytelling

28. Magazines and their online presences add needed
trust to overall commercial communications
Magazines strengthen online‘s connection and
engagement with the consumer
Magazines and online together multiply and
increase all-important purchase intent metrics

30. CONVERSION

37. Content Marketing is the Future of
Marketing

38. It´s not advertising, it´s all about branded content !
Magazines Brand Storytelling

44. IT´S NOT
MAGAZINES
(ONLY)
ANYMORE!!!!

45. PROBLEM: $40 billion evaporated from print
media in the last 10 years
SOLUTION: Get out of it !!!!!

46. HOW
• Tech Driven
• Programmatic enabled
WHY
Multi-revenue sources
WHAT
• Trust
• Content/Storytelling
• Context Marketing
WHERE
• Multiplatforms
• Multi-formats
Multi-Platform
Trusted Branded Content