www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
21. Are you using Email Marketing for your websites
promotion?
http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/
42% recipients
will delete the emails
which are not
displayed correctly
on their mobile
devices
22. Ultimate mobile email usage statistic
Mobile email will account for 15 to
70% of email opens, depending on your
target audience, product and email type.
eMailmonday (2014)
â
23. Ultimate mobile email usage statistic
68% of Gmail and Yahoo! User`s
opens occur on a smartphone or
tablet
Litmus (Dec 2013)
â
24. What Does This Mean
For Your
Sales & Leads?
http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/
Mobile Optimized Email Newsletters?
Only 25% email
marketers are
optimizing their
newsletters for
mobile viewing
26. Two Key Trends In The Australian Market
Lack of understanding around mobile integration with other
communication channels
Lack of urgency around the move to mobile compatible platforms
Continue to lose more leads & sales from mobile visitors
27. Insufficient Knowledge Of Online Marketing
Techniques
Roadblock in the path of many
businesses successes
28. The Smartphone Revolution Is
Happening Now
Is your website ready to take
advantage of the opportunity?
78. Your Desktop On A Smart Phone â A Good
Experience?
Entrance
(Call to actions & other
important information)
A mobile visitor will see
only this section of your
store
81. If Your Competitor Has A Mobile Website âŠ
Imagine the consequences of not having
a dedicated mobile website?
Lost sales from visitors and all the repeat
purchases
83. Your Desktop Website On A Mobile?
A good or bad user experience?
10 best practices + marketing strategy
Web developer discussed
mobile in depth?
Specialist?
84. A Nasty Experience. Easy?
Thought it would be quick
Included responsive design
Used template first -
Formatting challenges, browsers
109. Summary Review
Mobile consumers in Australia lead the
world â Variety industries
Many desktop websites on a mobile =
Bad user experience
Your local customers are searching on
Google on their mobile
110. Summary Review
Opportunity to increase sales from
existing web visitors
Donât assume your developer has the
'answersâ
Low Investment
119. 5 Free Digital Marketing Reviews â Grow Your Leads
(Value $597)
âą What do Google think of your website?
âą How does Social Media work with your Blog?
âą How effective is your email marketing?
Many of them I still work & stay in touch with today, including the senior director of search for eBay and the senior advisor to Barack Obama for Social Media (photos of David Bullock and the eBay guy with snippets of the testimonial)
I thought Social Media and tracking its results was a waste of time as you may do, 4 years ago however I kept my mind open to change.I have had to change my business model many times to keep ahead of the competition and focusing on ROI for clients, has really shown what you can achieve when you track & testyour marketing
Pellegrino said the two key trends in the Australian market are the lack of understanding around mobile integration with other communication channels â for example 57% of smartphone users actively searched on their mobile device after seeing an ad on TV.
Â
Another issue, according to Pellegrino, is that those agencies and clients who do have a sense of how mobile integrates with other messaging activity, have a âsurprising lack of urgencyâ around the move to mobile compatible platforms, preferring to âwait for the perfect solution in six to nine months time, rather than implementing interim measures straight away,â even though according to Googleâs data, 61% of mobile users surveyed said they were unlikely to return to a site that they had trouble accessing from their phone.
Â
With the Google Analytics Conversion Suite you can go beyond pageviews and visitor counts. See how all your digital marketing channels work together to bring visitors to your site. Measure sales, downloads, video plays, and other actions that are of value to you. Understand why some visitors buy from you and others donât -- so you can adjust your site and your marketing programs to meet your business goals.
http://www.flickr.com/photos/68751915@N05/
One Slide can be added after this one:
Content -
How this can help you in your business?
This can be used as conclusion:
Just imagine a 50% increase in conversion, which means a 50% increase in sales.
More sales is equal to more profit & growth.
Google plus have also overtaken the mobile market. With around 48 billion apps downloaded so far from the Google Play, it is giving a tough competition to other platforms.Â
http://www.flickr.com/photos/ddebold/4434748226/
This totally depends on budget really. According to your budget you can decide what to rely on. A mobile app, a mobile website or even a mobile advertising campaign would work best. Also there are other options in the form of enhancing your existing mobile website. But above all the most important factor is tailoring your website according to your customers need.