Keynote presented at Doing Business with Rio Grande do Sul seminar in London, may 8th, 2012. More info at http://bit.ly/londonrs.

2. DOING BUSINESS IN RIO
GRANDE DO SUL
CREATIVE INDUSTRY –
MOBILE TECHNOLOGIES AND
THE METROPOLITAN
CREATIVE ENVIRONMENT
May, 8th, 2012

3. CLEBER CRISTIANO PRODANOV
Secretary for Science, Innovation, and Technological Development
LUCIANO ANDREATTA DA COSTA
CTO of the Secretary for
Science, Innovation, and Technological Development
ANDRÉ FAGUNDES PASE
Coordinator of the post-graduate Gaming Development
course at PUCRS University
MARSAL BRANCO
Coordinator of the undergraduate Gaming Development
course at Feevale University

4. HTTP://BIT.LY/LONDONRS

5. MOBILE BRAZIL
• 250.826.371 active mobile phones
(estimated for march´12)
• 5,8% are smartphones, increased
165% in 2011
Sources: Nielsen and Teleco reports, with official data

6. THE CREATIVE INDUSTRY
IS A STRATEGIC SECTOR
IN RIO GRANDE DO SUL
INDUSTRIAL POLICY

7. ECONOMY FOR RS TRADITIONAL ECONOMY
Priority Priority RS
FOR
 Agribusiness
 Offshore industry • Crops: Soybean, Rice and • Vitivinicultur
Corn
• Livestock: cattle , pig and
e
• Milk and products
birds
 Automotivo e implementos Rodoviários
Preferential Preferential
 Recycling and depollution  Machinery and Agricultural
Implements
 Wind energy
Wood, Forniture and cellulose
Special Special
 Biofuels (Ethanol and Biodiesel)  Petroleum and gas equipaments
 Semiconductors Petrochemicals, Rubber products and Plastic

materials
 Agvantage health and medication
 Software
 Creative Industry
Eletronics, Automation and

Telecommunications
 Leather and Shoes

8. CREATIVE INDUSTRY
REPRESENTS 5.6% OF
BRAZILIAN CREATIVE
INDUSTRY

9. INCOMES IN CREATIVE
INDUSTRY ARE HIGHER
THAN AVERAGE IN
TRADITIONAL ECONOMY

10. INDUSTRIAL POLICY
ACTION PLAN
• Boost creative clusters competitiviness:
Audiovisual Jewlery
Furniture Mobile
Fashion Games
• Increase State incentives and investments for Creative Start-
ups
• Promoteinternational trade for Rio Grande do Sul based
companies

11. SCIENCE, INNOVATION AND TECHNOLOGICAL
DEPARTMENT OF RIO GRANDE DO SUL - SCIT
Scientific and
Technological
Parks High added value
Innovation
Scientific and Technological
Parks´s State Programs
Applied research
Pró-innovation Innovation
Program networks
Development
Local Productive
Clusters (APL´s)
Innovate to Petro Network
undertake Innovation and
Specialized Regional
competitiveness
Companies Development
Councils
Scientific & (COREDEs)
Technologic
knowledge New business

12. STATE PROGRAMS
INNOVATION NETWORKS promotes integration
among Government, Universities and COREDES
Agrobusiness; Biology , Agronomic and
1. Alto Jacuí Livestock; Biotechnology; Food; Fishing
2. Campanha
3. Central
Environment and Biotechnology; Energy
4. Campos de Cima da Serra
and Oil; Renewable Energy
5. Centro Sul
6. Fronteira Oeste
7. Fronteira Noroeste
8. Litoral Norte
9. Médio Alto Uruguai
10. Missões
11. Nordeste
12. Noroeste Colonial I n f o r m a t i o n Te c h n o l o g y a n d
13. Norte Communication; Microeletronics;
14. Paranhana Informatics; Industrial automation
15. Produção
16. Serra Industrial Quality; Industrial
17. Sul Pesqueiro; Development; Modernization; Industrial
Sul Alimentos e Transformation
Sul Industrial
18. Vale do Taquari
19. Vale do Rio Pardo Design; Shoes and Leather ; Furniture;
20. Vale do Rio dos Sinos Turism
21. Vale do Caí
22. . Vale do Jaguari Metal mechanic
23. Alto da Serra
do Botucaraí

13. PGTEC (Scientific and Technological Parks´s State Program):
promotes the consolidation of Parks and stimulates innovative business
Fig. Location of Scientific and Technologycal parks

14. VALETEC
• 18 companies
• 260 jobs
• R$ 150 million in sales per year

15. HAMBURGTEC
• 8 empresas, direct related to Creative Economy
• 25 jobs
• R$ 2,5 million in sales per year
• Both parks are part of Feevale university

16. TECNOSINOS
• 52 companies inside
• 11 connected to creative economy
• Part of Unisinos university

17. HIGHLIGHTS IN EDUCATION FOR
THE CREATIVE INDUSTRIES
• Rio Grande do Sul has over 40 undergraduate courses for the
Creative Industries
• Over 2.000 studentes applies in related courses yearly

19. CREATIVE AXIS
• Strong concentration of companies,
universities, techparks and institutions
in the Metropolitan Area of Porto
Alegre

20. NATURAL STORYTELLERS,
MORE THAN 80 YEARS
BROADCASTING
RADIO AND 50 TV

21. VIVID CINEMA SCENE, WITH A
TRADITIONAL FESTIVAL AND
A LOCAL SCENE THAT
EXPORTS TALENTS

22. 2009

23. 2010

24. 2011

25. 2012-14

26. A PIG´S DREAMS GAME,
CREATED BY ONE DEV, GOT
MORE THAN 150.000
DOWNLOADS IN LESS THAN
ONE YEAR FOR IOS DEVICES

27. MOVIEGAMES STARTED LAST
MARCH, MAKING AUDIENCE
PLAY A QUIZ WITH THE
CINEMA SCREEN BEFORE
MOVIE STARTS

28. TECNOPUC
• 88 organizations installed,
generating more than
5.500 jobs
• Microsoft, Dell, HP,
Thoughtworks, and
Futura Networks inside

29. • Audiovisual Tecnological Center for Rio Grande
do Sul
• Partnership between State Government, Rio
Grande do Sul´s Foundation for Cinema and
PUCRS University
• Based on integration with university, private
enterprises and government.

30. Complete
Laboratories
Infrastructure
Audiovisual Permanent
Cluster Training

31. • Located inside Tecnopuc III, an area of 33.000
square meters
• 5.000 square meters only for TECNA

33. • 30 minutes away from Downtown Porto Alegre
and 45 minutes away from Salgado Filho Airport
• Constant focus on sustentability
• Connected to PUCRS and UKTI partnership

35. GAMING IN BRAZIL
• Active online population: 45 million
• 35 million active players
• US$180 million spent on mobile games, estimated for 2011
• 24 million play in mobile devices (69%)
Source: New Zoo report

37. marsal@feevale.br
+55 51 3586.8800 r. 8627
+55 51 9705.5439
Game developers association
15 developers
Organize market
Business and governamental
Interface

38. Digital content
mobile-internet
Ludema Game Studio

39. Digital content / mobile-internet
Aquiris Game Experience

40. Digital content / mobile-internet
Cupcake Sweet Entertainment

41. Digital content / mobile-internet
Decadium Studios

42. Digital content / mobile-internet
Devanium Studio

43. Digital content / mobile-internet
Napalm Studio

44. Mobile Games
Digital content / mobile-internet
• Partnership with Nokia and Microso3
• iOS and Android for the next months
Rockhead Games
Desktop and Tablets Mobile Games
• Focus on digital distribu?on channels
• Partnership with Nokia and Microso3
• Touchscreen‐friendly design • iOS and Android for the next months
Prospec6ng Desktop and Tablets
• Publishing partnerships • Focus on digital distribu?on channels
• Funding of upcoming projects Touchscreen‐friendly design
•
• Brazilian market (through “Lei Rouanet” incen?ves)
Prospec6ng
Startup Company • Publishing partnerships
• Founders of Southlogic Studios (1996) ‐ acquired by Ubiso3 (2009)
• Funding of upcoming projects
• PUCRS is a key partner (Post‐Gradua?on Course + TECNOPUC)
• Brazilian market (through “Lei Rouanet” incen?ves)
Startup Company
• Founders of Southlogic Studios (1996) ‐ acquired by Ubiso3 (2009
• PUCRS is a key partner (Post‐Gradua?on Course + TECNOPUC)

45. Digital content / mobile-internet
Audax Dreams Entertainment

46. Digital content / mobile-internet
Mura Games
Some of our Products
Entertainment Network
with support for in‐game
adver5sing in new medias:
texture, 3D objects, music
Fantasy world based Tradi5onal Checkers and sound effects. All of
Game takes them are delivered
on brazilian indian
advantage of the dynamically by system.
ethnoecology
new technologies
Game sites: +20 portals publishing free games for brazilian casual gamers.
Visit www.murastudio.com and see more about us and what we do.

47. Digital content / mobile-internet
Braza Games

48. Digital content / mobile-internet Drecon Entretenimentos
Drecon Entretenimentos

49. Digital content / mobile-internet
Monster Bed Game Studio

50. Digital content / mobile-internet
Sword Tales Studio

51. Software and Hardware Simulators
Creative cities

52. THANK YOU
Cleber Cristiano Prodanov
Luciano Andreatta da Costa
gabinete@scit.rs.gov.br
André Fagundes Pase
afpase@pucrs.br
Marsal Branco
marsal@ilinx.com.br